Search results for "UTAUT2"
showing 10 items of 12 documents
Explaining organizational adoption of technology : the case of cloud platforms
2015
The internet of things (IOT) is a vision that represents a world of connected devices which are identifiable and may have capabilities to sense and act on the surrounding environment. Almost every item in the planet has the potential to become part of the IOT. The data exchange between these devices requires that cloud technologies are applied. These cloud computing platforms already exist and need to adapt to the specific needs of the IOT in order to cope with the high demands of the IOT, for example handling the Big Data generated by the IOT devices. Nonetheless, little is known about the adoption levels of these platforms. In the past the UTAUT2 has been used to help explain technology a…
Examining Consumers’ Usage Intention of Contactless Payment Systems
2019
Purpose The purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement (CBE) model to predict consumers’ usage intentions toward contactless payment systems in a developed country. Design/methodology/approach The authors cooperated with a contactless payment service provider in Finland and reached out to 22,000 customers, resulting in 1,165 usable responses. The collected data were analyzed using structural equation modeling. Findings The study shows that the UTAUT2 and the CBE model together explain approximately 70 percent of the variance in usage intention. Of the…
Identifying relevant segments of AI applications adopters : Expanding the UTAUT2’s variables
2021
Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday lives. However, research examining consumer behavior in using AI apps is scant. We examine critical factors in AI app adoption by extending and validating a well-established unified theory of adoption and use of technology, UTAUT2. We also explore the possibility of unobserved heterogeneity in consumers’ behavior, including potentially relevant segments of AI app adopters. To augment the knowledge of end users’ engagement and relevant segments, we have added two new antec…
Critical Experiences During the Implementation of a Self-tracking Technology
2016
Emerging technologies have brought several new ways to track, measure and evaluate own activity. Well-being, nutrition, physical training, mood, and sleep are a few of the various measures that can be self-tracked by different technological solutions. At the same time, people are becoming more interested in themselves and their own well-being, and constant tracking of own activities is getting more and more popular both on individual level as well as in general healthcare. This study examines critical experiences that occur during the implementation phase of the innovation-decision process and their influence to adopting or rejecting a self-tracking technology. The study is qualitative in n…
Applying UTAUT2 to Explain the Use of Physical Activity Logger Applications Among Young Elderly
2020
Digital wellness technologies have been proposed as a promising way to promote the levels of physical activity and to solve the prevalent problem of physical inactivity among elderly people. In this study, we propose and test a research model for explaining the acceptance and use of these technologies in the case of the young elderly segment (people aged 60–75 years) and physical activity logger applications. The proposed model is theoretically founded on UTAUT2, and it is empirically tested by using the data collected from 115 Finnish young elderly users of a physical activity logger application and analysed with partial least squares based structural equation modelling (PLS-SEM). We find …
Changes in the Use Intention of Digital Wellness Technologies and Its Antecedents Over Time : The Use of Physical Activity Logger Applications Among …
2021
Physical inactivity has become a prevalent problem among elderly people. Although digital wellness technologies have been proposed as one promising solution to it, our understanding on the antecedents of the acceptance and use of these technologies among elderly people remains limited. In this study, our objective is to promote this understanding by examining the potential changes in the use intention of digital wellness technologies and its antecedents over time in the case of the young elderly segment and physical activity logger applications. We base this examination theoretically on UTAUT2 and empirically on survey data that is collected from 99 Finnish young elderly users of a physical…
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
2021
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results…
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
2021
Purpose – This paper aims to explain the intention to use mobile phones for shopping based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT2) model in a developing country context, characterized by the mobile channel’s high growth rates. The research model analyzes perceived usefulness, perceived ease of use, social influence, facilitating conditions, and hedonic motivation on m-commerce usage intention. Design/Methodology/Approach – Data for the research were collected through a survey among mobile commerce users in Ecuador. We tested the model through partial least squares structural equations modeling (PLS-SEM). Findings and impli…
Drone-teknologia ja sen hyväksymisen haasteet siviiliympäristössä
2017
Tämä tutkielma tarkastelee drone-teknologiaa ja sen hyväksymistä UTAUT-mallin näkökulmasta. Tutkielma ottaa selvää siitä miten drone-teknologiaa on tarkasteltu sen eri käyttöympäristöissä ja vastaa kysymyksiin: miten droneja on pyritty hyödyntämään siviiliympäristössä ja minkälaisia ongelmia kyseisen teknologian hyväksyntä kohtaa. Tutkielma on toteutettu kirjallisuuskatsauksena hyödyntäen uutisia ja tieteellisiä julkaisuita. Materiaalin perusteella useimmat kansalaiset ja organisaatiot ovat vielä halut-tomia käyttämään drone-teknologiaa itse. Useimmat kansalaiset eivät näe tarvetta omistaa omaa dronea tai kykene kuvittelemaan moraalisesti hyväksyttävää käyttötapaa yksityiselle dronelle. Ala…
Netflixin käyttöön vaikuttavat tekijät
2016
Tässä tutkimuksessa oli tavoitteena selvittää mitkä tekijät vaikuttavat Netflixin käyttöön. Online-videopalveluiden käyttö on Suomessa jo varsin yleisellä tasolla (Karkimo, 2015) ja sen vuoksi on tärkeä ymmärtää mitkä tekijät käyttöön vaikuttavat, jotta palvelua voidaan kehittää ja asiakkaita palvella entistä paremmin. Netflixin käytttöön vaikuttavia tekijöitä ei olla aiemmin suoraan tutkittu. Tämän tutkimuksen rakentamisessa käytettiin apuna UTAUT2-mallia (Unified theory of acceptance and use of technology) sekä muutamia muita tutkimuksia, jotka olivat syventyneet television, internetin ja erilaisten viihdepalveluiden käyttöön vaikuttaviin tekijöihin. Näistä tutkimuksista tuotiin pääteemat…