Search results for "Variable"
showing 10 items of 1674 documents
Retail brand equity: a model based on its dimensions and effects
2013
International audience; Brand equity has been recognized as a key variable in both the academic and professional literature. This article aims to deepen the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is carried out with 300 consumers in three retailer categories, in order to analyze the relationships of the model. Due to the formative nature of two of the constructs, the analysis is developed through the partial least squares technique. From the analysis of the results, the importance of store image, perceived store value, an…
Alternative Definitions of the Strategic Group and Explaining Value of Differences in Results
2010
The relationship between strategic groups and firm performance has been recurrently analysed for more than three decades. As can be confirmed by this work, the evidence found supports as well as refutes the significance of belonging to a specific strategic group in order to explain performance differences. Hence, in this work we have tried to review previous literature to provide a reasonable explanation to unevenness found in the empirical findings. This aim obliges us, firstly, to review previous literature taking into account alternative definitions of strategic group proposed by studies rooted in different theoretical traditions, strategic positioning approach, resource-based theory and…
Markenpersönlichkeit als Determinante von Markenloyalität
2002
Brand personality, a crucial part of brand image, can be conceived as a key to the emotional qualities of a product. To demonstrate the potential value of a brand’s personality for consumers and companies, we investigate consequences of congruity between brand personality and consumer self-concept from a post-purchase perspective. We use brand loyalty as an ultimate dependent variable for our model. In order to improve the understanding of self-congruity, we also introduce determinants of congruent consumer-brand relationships. For the first time, an application of self-congruity theory is embedded in a causal-analytical framework. The proposed framework provides insight into consumer-brand…
Reconstructing social spaces: The rhetoric of the public/ private split
1996
Abstract The article deals with the public/private distinction as a hidden spatialization that regulates the social. It looks at restructurations of the distinction; at changes and their political consequences in terms of ongoing rhetorical boundary work. The naming or coding of something as public or private is in itself a cultured process. The distinction is used in various meanings and within multiple discursive repertoires. What is named as public or private also varies in time and in space. Although variable and contextual, the coding always carries social value; it structures the societal positions of people. Furthermore, the coding also carries meanings that are not translatable. “Th…
Heterogeneity in family firms: contextualising the adoption of family governance mechanisms
2020
PurposeThis research is aimed to better understand what characteristics of family firms create a context in which family governance systems are more frequently adopted.Design/methodology/approachWe analyse a sample of 490 Spanish family businesses using cluster analysis, and we identify four different types of family businesses whose characteristics are associated to the adoption of different family governance systems, i.e. family councils and family protocols. The comparison between clusters of the baseline parameters was performed using one-way analysis of variance (ANOVA) for parametric variables, the χ2 test for parametric variables and Kruskal-Wallis for nonparametric variables. By con…
Method and analysis in Piero Sraffa's 1925 critique of Marshallian economics
2000
This paper provides an analysis of the logical structure and analytical content of Piero Sraffa's 1925 Italian paper, ‘Sulle relazioni fra costo e quantita prodotta’. It shows that Sraffa's criticism of the supply side of Marshall's theory of value in a competitive partial equilibrium model involves analytical and methodological issues. Endorsing an agressive methodology Sraffa logically reconstructs Marshall's model on variable returns to determine its empirical domain. He demonstrates that the latter encompasses only the empirically irrelevant cases of specific factor industries and specific external economies industries and that it cannot be generalized to non-specific factor industries …
Toeholds and takeover probability: implications for investment strategies
2009
PurposeThe purpose of this paper is to propose various toehold indicators and analyse whether the models incorporating these indicators can be used to establish investment strategies.Design/methodology/approachLogistic regression is used to test toehold indicator significance.FindingsThe results reflect that the designed measures are positively correlated to the likelihood of launching a takeover, although the power of the models to predict out‐sample takeovers is moderate, between 60.71 percent and 71.59 percent. The indicators allow us to design strategies which offer positive abnormal returns. In particular, abnormal return over the Fama‐French factors is 0.5 percent.Originality/valueToe…
Long-Run Determinants and Short-Run Dynamics of the Trade Balance in the Eu-15 Countries
2016
Several studies have analyzed the long-run determinants of current account balances using panel cointegration techniques. In this paper we will study both the long-run determinants and the short-run dynamics of the trade balances in the EU-15 countries. We will analyze each country separately and decompose the aggregate trade balance into the intra balance (trade balance vis-a-vis euro area) and the extra balance (trade balance vis-a-vis the rest of the world). Overall, our results suggest that there are significant differences in the long-run relations across the EU-15 countries which might be overlooked in the panel cointegration studies. In most of the countries there is a long-run coint…
Statistical Dependence and Independence
2005
Statistical dependence is a type of relation between different characteristics measured on the same units. At one extreme is deterministic dependence; at the other is statistical independence, where the distribution of one variable is the same for all levels of the other. With more than two variables, an important distinction is between marginal and conditional dependence. In many contexts, the degree of dependence may be summarized by a suitable measure of association, perhaps as part of a general model. Reference is made to graphical models. Keywords: association; correlation; marginal; conditional; exponential family; graphical Markov models
Use of neurofuzzy networks to improve wastewater flow-rate forecasting
2009
A neurofuzzy wastewater flow-rate forecasting model (NFWFFM) has been developed and tested with actual data measured at the input of two wastewater treatment facilities which treat the wastewater corresponding to 150,000 and 1,250,000p.e., respectively. Good agreements between forecasted and actual flow-rates were obtained. The artificial intelligence algorithm uses only two input variables (day of the week and average daily flow-rate of day before) and one output variable (predicted average daily flow-rate). Using three months data for training the network, a long-term forecast (one month) is made with average errors below 10%. Results were compared with those obtained by applying the Cens…