Search results for "Web page"
showing 10 items of 66 documents
Small and medium enterprises web page design: a qualitative study
2012
The present paper is based on the results of seven consumer focus groups developed in Spain. The results are interpreted using an ethnographic summary of each focus group (qualitative approach) and a systematic coding procedure (quantitative approach). The research pursued two major objectives. Firstly, to identify the key design variables for building a successful transactional small and medium enterprises (SME) website. Secondly, the transactional relevance of each key design variable was tested in order to establish priorities according to Spanish online buyers’ preferences. The findings indicate that a SME transactional website should have three main strong points: 1 it must be secure 2…
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
2020
Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…
Using Internet videos to learn about controversies: Evaluation and integration of multiple and multimodal documents by primary school students
2020
Abstract In many Internet videos authors appear in front of the camera to present their particular view on a topic. Given the high consumption rate of Internet videos by teenagers, we explored the pros and cons of using these videos to learn about complex topics, compared to learning from textual web pages. Specifically, we studied how 207 primary school students (grades 4–6) evaluated and integrated multiple and multimodal web pages (text or video) while learning about the pros and cons of bottled water. Results showed no major role of modality in students' source memory, as measured by citations in their responses to an integration question and their memory for sources. Nevertheless, moda…
Processing and learning from multiple sources: A comparative case study of students with dyslexia working in a multiple source multimedia context
2019
This study investigated how four 10th-grade students with dyslexia processed and integrated information across web pages and representations when learning in a multiple source multimedia context. Eye movement data showed that participants’ processing of the materials varied with respect to their initial exploration of the web pages, their overall processing time, and the linearity of their processing patterns, with post-learning interviews indicating the deliberate, strategic considerations underlying each participant’s processing pattern. Eye movement data in terms of fixation duration and percentage of regressions also corroborated the findings of formal, diagnostic assessments. Finally, …
What you see is what you get? Measuring companies' projected employer image attributes via companies' employment webpages
2021
Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies’ projected employer image attributes based on their employment webpages. Specifically, we analyze companies’ projected employer image attributes by applying computer‐aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relativ…
Improvement of the Valencia region ultraviolet index (UVI) forecasting system
2012
The CEAM Foundation (Valencia, Spain) has developed an operational ultraviolet index (UVI) forecasting system based on the Santa Barbara DISORT Atmospheric Radiative Transfer (SBDART) model. The main objective of this system is to provide the general public with a tool to minimize the impact of ultraviolet (UV) radiation, which can cause important human health problems. The system presented in this paper has been developed in collaboration with the Environment Department of the Regional Government of Valencia, and it replaces the one running until 2007. The new system substitutes the previously used Ozone Monitoring Instrument (OMI) observed data with the total ozone column data forecasted …
Provision of tailored health information for patient empowerment: An initial study
2019
Search of "right" health information by patients/citizens is an important step towards their empowerment. The number of health information seekers on the Internet is steadily increasing over the years so it is crucial to understand their information needs and the challenges they face during the search process. However, generic search engines do not make any distinction among the users and overload them with the amount of information. Moreover, specific search engines/sites mostly work on medical literature and are built by hand. This paper analyses the possibility of providing the user with tailored web information by exploiting the web semantic capabilities and, in particular, those of sch…
Training young adults with intellectual disability to read critically on the internet.
2019
Background Young people with intellectual disability (ID) are becoming frequent Internet users, but they present difficulties selecting reliable Internet sources. Methods The present authors tested an instructional programme aimed at increasing skills to evaluate information from the Internet of 33 young adult students with intellectual disability enrolled in special needs education (19.4 years). The programme was composed of different web pages that provided conflicting views on a controversial topic. Students participated in small group discussions supported with Wh-question graphic organizers and contrasting cases during seven sessions. Results Differences between pre- and post-tests ind…
Innovation in E-government: Analysis of municipal web pages in the Nordic countries
2008
The article seeks to test propositions about innovation in e-government inspired by innovation theory. The tests are carried out on data from a survey of municipal web pages in the four Nordic countries of Denmark, Finland, Norway and Sweden. The research question is concerned with explaining variations among Nordic municipalities as to the features of their respective web pages. A model of innovation is developed, aiming at capturing typical features of local government as a setting for innovations in e-governance. Web pages were analyzed according to their information and communication features. Sources of innovation investigated include motivating, enabling and predisposing factors. All …
Searching the internet for learning materials through didactic indicators
2007
Internet offers a huge amount of didactic materials that can be used in creating new online courses. However, those materials need a deep analysis to understand their context and contents before their potential use. As a consequence, the search of didactic material in internet is often quite tedious and time consuming so the searcher usually limits his/her analysis to the first found web pages . To help users in finding efficiently and timely the most appropriate online materials, we have developed a system, called SAXEF (System for Automatic eXtraction of lEearning object Features), that is capable to automatically extract the didactic indicators (a sort of DNA) of any web page (or group o…