Search results for "Word of mouth"

Influence of brand image of a sports event on the recommendation of its participants

2020

The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a higher recommendation also called Word of Mouth (hereinafter WOM). A quantitative approach has been carried out by means of a validated questionnaire with Likert-type responses, and data were analyzed with the EQS 6.4 software. The findings indicated that the model is adequate, and also confirm that from congruence, we can explain, at a theoretical level, 45% of trust, and in the same way, from the congruence and trust, we can explain 67% of the c…

Mobile Banking Services Continuous Usage -- Case Study of Finland

2016

Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and continuous usage, and continuous usage and word of mouth. The frequency of usage of m-banking services and experience moderate the relationship between perceived value and continuous usage. We discuss the theoretical and managerial implications of the study results and present recommendations for f…

User Preference and Channels Use in the Employment Seeking Process

Trust is a major issue for social capital theory and the word- of mouth concept. This paper compares social network sites with other media under consideration of trust and support. The research evaluates the difference between sources regarding trust and support to explain the situation of social network sites under consideration of the employment seeking process. The aim of this paper is the evaluation of the use of social network sites and private social networks by comparing these with job boards, company information, newspaper and official employment agency web pages. It is to identify the possible differences between information channels and the reasons for the use of different sources…