Search results for "aateli"

Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study

2023

The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike towar…

The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland

2023

Although omnichannel retailing has emerged as a popular research topic in academic research, there are still gaps in our understanding of this phenomenon. One such gap concerns omnichannel customer experience and particularly the cross-channel or spillover effects of how customer experience in one channel may affect customer behaviour not only in that specific channel but also in the other channels of the same retailer. In this study, we aim to address this gap by examining how customer experience in the offline channel affects customer behaviour in both the offline and the online channel, more specifically how in-store customer experience affects both brick-and-mortar store and online stor…

Upseereita, laivanrakennuttajia ja valtiopäivämiehiä : aatelisen Carpelan-suvun elämää säätyvallan murenemisen alkumainingeissa 1700-luvun jälkipuoli…

1999

What is meaningful for responsible shoppers in online fashion retail?

2022

This qualitative study investigates what is meaningful for responsible shoppers in online fashion retail. The study aims to identify and describe these essential themes from the customers’ perspective. The data were collected by interviewing nine self-proclaimed responsible shoppers aged 26–51 years. All participants were female. The findings highlight six meaningful themes for responsible shoppers. These include 1) comprehensive and versatile information; 2) familiar brands and retailers; 3) domesticity; 4) pricing; 5) justification of purchase; and 6) the durability of fashion wear. The study indicates that these meaningful themes are related to the online store characteristics and brands…

Labour-lordit : Ison-Britannian työväenpuolueen edustus maan parlamentin ylähuoneessa vuoden 1924 vähemmistöhallituksen aikana

2012

A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study

2022

This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…

Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping

2022

Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …

Kunnian hallitsema karoliinien sotilaskulttuuri Ruotsin valtakunnassa 1680-1740

2007

"Kunnian hallitsema karoliinien sotilaskulttuuri Ruotsin valtakunnassa 1680-1740" Lisensiaattityössäni tarkastelen suuren Pohjan sodan (1700-21)kokeneiden suomalaisten ja ruotsalaisten karoliinisotureiden maailmankuvaa ja sen vaikutusta heidän elämäänsä. Aikakauden ihmisistä erityisesti sotilaiden koko elämänkulku määrittyi vahvasti kunnian ja kunniallisuuden kautta. Ideaalien ja lähes universaalien soturihyveiden sävyttämä kunniakoodisto ja toisaalta karu sotilaan elämä muodostivat ristiriitaisen sotilaskulttuurin, jonka normien mukaisesti karoliinit elivät usein lyhyeksi jääneen elämänsä. Tutkimukseni selvittää, mistä asioista sotilaiden kunniakeskeinen maailmankuva koostui ja miten alitu…