Search results for "advertising"
showing 10 items of 680 documents
Hollywood ups ante in copy protection fight
2002
The little analog-to-digital converters found everywhere in computing and consumer electronics might, if the entertainment industry gets its way, become the new front line against illicit copying of movies and music. Not surprisingly, the industry's proposal to hardwire copy protection into all these converters has provoked a storm of indignation among consumer electronics producers and civil liberties groups. Concerned that movies might be redigitized, with no copy protection. The Motion Picture Association of America (MPAA) wants analog-to-digital converters to recognize a copyrighted video or audio signal and prevent it from being copied. However the MPAA's plan will be hard for others t…
Assessing Music Streaming and Industry Disruptions
2017
Digital change has profoundly affected the cultural and creative industries, yet there seems to be different accounts on how to best interpret these changes. In such a context, the music industries may provide valuable insights on digital change that may prove important and transferable to other content industries. Based on two recent studies on the Norwegian music market, this chapter explores the extent to which music streaming has disrupted the structures and interrelationships of traditional and new intermediaries in the music economy. It will be argued that music streaming in many ways represents a continuation of past models which seem to amplify incumbents’ position instead of challe…
Which is the best communication strategy, based on anti-tobacco ads, to impress teenagers? A multicenter cross-sectional study
2020
Background. Well-planned mass-media campaigns can increase health literacy and raise awareness about the consequences of tobacco use. This study aims to evaluate the emotions and opinions of adolescents about several anti-tobacco spots delivered by the mass media over the world. Study design. Cross-sectional study. Methods. The study was conducted in Italy in 2016–2017 among students aged 13–17 years. Students expressed their emotions and opinions about seven anti-tobacco spots from all over the world on different topics and styles. Results. 499 students attended. The video “Sponge” was found to be the most impressive (30.2%) and what they would have chosen if they had been responsible for …
Tribal Politics, Suits and Rock Music: Electioneering in Meghalaya
2016
ABSTRACTPublic discourse in India's northeastern state Meghalaya is dominated by issues of tribal identity and the threat of being overwhelmed by outsiders. In the context of national elections, local campaigners have to respond to and navigate between the different requirements of national and regional politics. Election campaigns, understood as a negotiation process during which campaigners act as brokers, provide insights into the narratives and characteristics of politics in Meghalaya. Manifestos, leaflets and large-scale events communicate a statement about organisational strength and a candidate's popularity, and subsequently about the capacity to ultimately deliver to the voter. Aest…
What is There in a ‘Like’? Political Content in Facebook and Instagram in The 2019 Valencian Regional Election
2020
Over the last few years, social networks such as Facebook and Instagram have become the preferred places for political communication. On the one hand, politicians have incorporated them into their strategy as a channel through which they can share their messages. On the otherhand, users have a space where they can take part and show their interest in political issues. This paper examines posts on Facebook and Instagram by the main Valencian political parties and their respective leaders in the election campaign. We analysed the nature of the content and users’ ‘likes’ to reveal the functions and themes of the most popular posts and the use made of visual resources and interaction tools. The…
The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
2019
In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisition of knowledge from social media seem to be decisive factors in determining sponsorship success....
“Great to see ur staff are doing their job properly”
2018
The emergence of new technologies has changed the way people communicate. Social media have allowed businesses to connect with customers and to market their products more efficiently. However, these platforms also allow customers to share information and opinions with the company and fellow customers, diverting from previous online service encounters which only allowed the interaction between the service provider and the customer. This new digital space of communication is in need of research. Therefore, the main objective of this paper is to analyze how customer (dis)affiliation is discursively realized on Facebook. To do so, a corpus of comments published by customers on the Facebook page…
Be congruent and I will be loyal: the case of sport services
2019
This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity and creating a model to be tested. Congruence explain 43% of credibility and that these two variables explain up to 73% of trust. Credibility and trust can explain up to 73% of the attitudes, while attitudes would explain up to 50% of loyalty. In the case of sports services, brand perception and its relationship with loyalty remain largely unaddressed. For this reason, it is interesting to carry out research on this subject, bringing new evidence to business reality to help ma…
Differences between American and Indian consumers' visual images
2013
PurposeA company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India.Design/methodology/approachWeb images of 30 brands, selected from a list of top 100 brands have been chosen and compared in both scenes.FindingsThe results show that some differences really do…
From ‘socios’ to ‘hyper-consumers’: an empirical examination of the impact of commodification on Spanish football fans
2012
Traditionally, the Spanish game has been analysed in scholarly studies in terms of the effect of crowd violence or the nationalist and regionalist implications of the Spanish clubs. Latterly analysis has also extended to include gender issues (and the process of constructing masculinity, in particular) and a spate of studies dealing with racism and xenophobia, both of which have blighted the Spanish game in recent years. Little attention, however, has been given over to the study of the effects on fans of the rapidly expanding influence of commercialization on football in Spain. With this gap in mind, this study sets out to examine, from an empirical perspective, the social consequences of …