Search results for "advertising"
showing 10 items of 680 documents
Wine competition: from between-juries consistency to sensory perception of consumers
2015
Wine is a complex product offering to consumer a multitude of choices. Considering this diversity, wine competitions provide a way of helping consumers in their choices. However, the dramatic increase of wine contests in the last fifteen years has led to an increase in the number of award-winning wines. Is a medal really a guarantee of quality or having a medal is just a matter of chance? Two studies were therefore conducted during 3 years in a French wine competition. The first study assessed the impact of the order in which the wine was assessed, and the variability between juries’ judgements and therefore the chances of winning an award. For this purpose, the same wine was placed on all …
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
2010
Previous research has assumed uniform effects of the news media's influence on corporate reputation. This study uses theories of media system dependency and ‘need for orientation’ to examine contingent conditions affecting the degree of the media influence. Our integrated measurement approach gauging media coverage and stakeholder evaluations on the same dimensions of reputation furthered the methodological approach to this research area. We found that stakeholders depend more on the news media to learn about reputation dimensions that are difficult to directly experience or observe and for which the news media are the main source of information.
Journalistic Passion as Commodity: A Managerial Perspective
2021
This article focuses on the role of passion in news journalism from a managerial perspective. The analysis is based on a data set of 40,621 web-based job advertisements obtained from Journalismjobs.com, from the year 2002 to 2017. The quantitative analysis shows that passion has been on the rise as only 4% of the job advertisements in 2002 asked for “passionate” journalists, increasing to almost 16% in 2013. The authors also performed a qualitative analysis of job advertisements mentioning the word “passion” for the periods 2002–2003 and 2017. These advertisements express a shift from a normative role of journalists to journalism as an activity: when mentioned …
Aspects of anthropomorphism in food advertising
2019
Abstract The article outlines the evolution of anthropomorphism, from the prehistoric phase in the contemporary one, along with related concepts such as animism and personification. A number of food brands now use this metaphorical language to influence consumers behavior. Anthropomorphic archetype becomes thus the stereotype of communication strategies and the environment in which messages propagate is governed by the paradigm of corporeality. The rhetoric of many advertising campaigns “sex exploits” successfully the cliché of carnal seduction, namely to arouse gastronomic appetite by the erotic appetite.
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
Does a Crisis Change News Habits? A Comparative Study of the Effects of COVID-19 on News Media Use in 17 European Countries
2021
Abstract: Exogenous shocks like the COVID-19 pandemic unleashes multiple fundamental questions about society beyond public health. Based on the classical concept of 'need for orientation' and the literature on the role of the media in times of crisis, we investigate to what extent the COVID-19 pandemic affected news consumption in comparative perspective. Based on a two-wave panel survey in 17 mostly European countries, our study targets the role of both legacy news brands (TV, radio, newspapers) and so-called contemporary news media (Internet-based and social media) during this global health crisis. Our results show an overall rise of news use across countries, but only for some types of n…
Life in a nutshell: evolution of a migratory metaphor in Spanish cartoons
2014
This article studies the image of the boat immigrants use to cross the Strait of Gibraltar, which separates Europe and Africa, through the analysis of 125 cartoons published in Spanish press between 2006 and 2012. Our study shows that in this span of seven years – which coincides with a period of growth for Spanish economy and the subsequent crisis – there was an interesting and meaningful conceptual evolution regarding the image of the immigrant boat. This situation resulted in argumentatively effective visual analogies, metaphors and metonymies which evolved all along this period, making this boat a cultural symbol of our time. The article also intends to highlight the importance of cart…
Mobile Internet Adoption by Spanish Consumers
2009
The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use experience, compatibility, perceived financial risk, credibility and attitude towards Mobile Internet in the M-Internet adoption decision. After identifying the key drivers of M-Internet adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 213 Internet users show that Internet use experience, MInternet compatibility, credibility and attitude are positive key drivers of M-Internet adoption. Perceived financial risk influences negatively on M-Internet usage intention. This chapte…
Segmenting customers according to online word-of-mouth about hotels
2021
There is a renewed interest in the study of online word-of-mouth behavior due to the increasing use of the Internet and the development of social networks. This paper focuses on the receiver perspective to analyze the unequal influence of the antecedents of online consumer searches. The main purpose is to detect the heterogeneity of the effect of different motivations (convenience, risks reduction and social reassurance) and the volume of comments on the willingness to check online reviews. Based on 393 guests of hotels, a mixture regression model indicates the existence of three internally consistent segments, which reveal the varying influence on consumer intentions to look at online comm…
Multihoming in the Market for Payment Media: Evidence from Young Finnish Consumers
2004
Tassa tutkimuksessa tarkastellaan sita, miksi jotkut kuluttajista kayttavat vain yhta maksuvalinetta ja toiset kuluttajat monia maksuvalineita maksaessaan paivittaisia ostoksiaan. Kayttamalla aineistoa nuorista suomalaisista kuluttajista loydamme, etta yksi tarkeimmista maksuvalineiden kayttoon vaikuttavista tekijoista on kuluttajien yleinen tietoisuus maksamiseen liittyvista kysymyksista. Instrumenttimuuttujaestimoinnit osoittavat, etta paremmin tietoiset kuluttajat kayttavat 1.2-1.3 kertaa useampaa maksuvalinetta kuin vahemman tietoiset kuluttajat. Koska monia uusia maksuvalineita kaytetaan usein aluksi olemassa olevien maksuvalineiden rinnalla, tuloksemme tukevat nakemysta, etta kuluttaj…