Search results for "advertising"
showing 10 items of 680 documents
Trademarks and Cyberspace
2006
Trademark law aids consumers who use trademarks in the marketplace to identify swiftly and without problems a product they liked or disliked in the past, distinguishing among the different competing manufacturers of a product. No one is entitled to sell or deliver commodities under the appearance that the commodities derive from someone else. The importance of consumer protection cannot be over-emphasized and the average consumer standard should remain the central point of the inquiry, even under domain name litigation. Replacing the initial interest confusion doctrine is one decisive step, along with the introduction of a doctrine representing the fact that there should be no confusion at …
Publicidad y cáncer en la prensa escrita (1903-1912)
2020
El cáncer es una de las enfermedades más graves de nuestro tiempo debido a su elevada prevalencia, morbilidad y mortalidad, lo que la ha convertido en contenido habitual de la información periodística a lo largo de la historia. En este artículo se pretende analizar cómo fueron los anuncios publicitarios relativos a los productos, establecimientos y servicios que se ofertaban a principios del siglo XX en España, en relación con la enfermedad del cáncer, así como realizar una aproximación a la realidad social, cultural y educativa en el periodo de tiempo estudiado. A partir de la hemeroteca digital de los periódicos ABC y La Vanguardia, se seleccionaron todos los anuncios publicitarios que ap…
Airline Loyalty Determinants among Business Travelers: Empirical Evidence from Croatia
2017
AbstractAirline passenger loyalty has been the subject of several studies set within a general travel context. These studies have helped understanding the influence of variables like brand equity, airline service levels, customer commitment, but also price in tying a passenger to a particular airline. Despite the great economic importance of the business traveler market, no study has, however, so far, exclusively focused on this traveler segment and tried to investigate drivers of repurchase intentions and loyalty of this specific traveler type. This study aims to address this research gap. The findings reveal that business passenger loyalty is far stronger driven by emotional than rational…
Journalists’ Coverage of Online Firestorms in German-Language News Media
2016
When people perceive events that conflict with their expectations they can easily express their agitation and concerns online and likely find others who share their opinion. When large quantities of messages containing negative word-of-mouth suddenly spread in social media we speak of an online firestorm. By covering the outcry, journalists elevate it onto a mainstream communication platform and support the process of scandalization. Content analysis was used to explore how journalists, working for German-language media, cover this phenomenon. Over a period of 16 months, 130 online firestorms were identified and analyzed. Based on a typology of online firestorms, we have found that the majo…
Profiling Major Sport Event Visitors: The 2002 Commonwealth Games
2007
It has become common practice for governments and municipalities around the world to bid for the right to host a major sporting event. Prior to embarking on the bidding process, politicians attempt to determine whether such an event will be of value to their municipality; and often focus on the estimated economic consequences of hosting such an event. Frequently, studies are commissioned to predict the event's economic value. However, these studies often miscalculate the potential impact of sport event visitors as consumers. We argue that enhanced profiling of these visitors will enable a more accurate assessment of economic impact. The current research surveys 1,196 spectators of the 2002 …
Organization of the social sphere and typology of the residential setting: How the adoption of the mobile phone affects sociability in rural and urba…
2012
Abstract The purpose of this study is to explore the role that the possession of the mobile phone plays in the organization of the relational sphere at a social level, in different geographical settings. The research questions were: is the possession of a mobile phone more connected to urban or to rural life, and does the possession of a mobile phone influence differently the organization of the social sphere in rural and urban settings? Data on the possession of mobile phones, the frequency of forms of communicative sociability, and various socio-demographic variables were collected by means of a phone survey in 2009. The sample is representative of the population in the five most populous…
A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand
2020
This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania&rsquo
Cinema, popular entertainment, literature and television
2012
In an excellent methodological essay, Rick Altman (1996) has argued that the notion that cinema has a stable identity across time is, at best, an illusion. Specifically, its identity has become diffuse at moments when it has entered into circuits of transformative exchange and competition with other forms of leisure activity. Altman focused on the age of the nickelodeon (exhibition at fairgrounds or amusement parks, early cinema theaters) and on the sound revolution (producing forms such as “radio with images” and filmed theater), proposing a “crisis model” of historiography in which what we call cinema includes heterogeneous, unstable scenarios that have emerged at crisis points in its his…
Cruise passengers' experiences in a Mediterranean port of call. The case study of Valencia
2014
Most cruise tourism studies have been restricted to one geographical region, the Caribbean, to a single cruise line, and to onboard experiences. Despite their relevance there has been little research on the Mediterranean region, on specific ports of call and on off-board experience. Furthermore, in the cruise context, there have been no studies on the role of culture in consumer behavior. Hoping to help fill this void, this research analyzed the influence of cruise passengers' image of a Mediterranean port of call on visit satisfaction and future behavioral intentions, and the moderating role of culture in causal relationships among these constructs. Data were collected in the port of Valen…
The Visual Quality of Urban Park Scenes of Kowloon Park, Hong Kong: Likeability, Affective Appraisal, and Cross-Cultural Perspectives
2005
The urban park is a place where urbanites can escape from the stresses of everyday life. Using a set of fifteen photographs as visual stimuli, we attempted to identify those scenes that are liked by visitors to Kowloon Park, Hong Kong. The visual quality of an urban park scene is measured by its likeability, referring to the probability that the scene will evoke a strong and positive response among the users of the park. Because Hong Kong is an international metropolis, the respondent sample included both Hong Kong residents and tourists. The principal component analysis revealed the three underlying ‘dimensions’ of the appraisal aspects of the data: the ‘affective’ component, the ‘managem…