Search results for "advertising"
showing 10 items of 680 documents
El desayuno escolar; una intervención educativa en alimentación y nutrición saludable
2017
El Desayuno Completo y Saludable es básico para el crecimiento además favorece un mayor rendimiento físico e intelectual durante la mañana. Dicho Desayuno debe ser siempre: Lácteos, Cereales, Frutas y sus derivados, sin olvidarnos de nuestro Aceite de Oliva. Saltarse o realizar un desayuno de mala calidad es un factor que, además, origina sobrepeso y obesidad infantil. Por ello las Organizaciones Promotoras de la Salud fomentan la intervención de hábitos saludables en Alimentación y Nutrición. Siendo uno de los objetivos este Desayuno Completo y Saludable el cual desde la escuela debe promocionarse, sobre todo fomentando la ingesta de fruta. En base a lo expuesto nuestro trabajo diseña una …
Predictors of credibility of online media in the spanish polarized media system
2019
Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclu…
Proposed Polish Advertisement Levies – An Efficient Source of Public Income or Instruments of the Political Battle?
2022
This article analyses the bill of 2nd February 2021 on additional revenues of the National Health Fund, the National Fund for the Protection of Historical Monuments and the establishment of a Fund for the Support of Culture and National Heritage in the Media Area. The draft legislation, the announcement of which has triggered an unprecedented blackout protest in private media as well as a mass anti-government protest on the Internet, provides for the introduction of new public levies called advertisement contributions and the establishment of a new state special-purpose fund – the Fund for the Support of Culture and National Heritage in the Media Area. The aim of the article is to identify …
The use of mobile technology for online shopping and entertainment among older adults in Finland
2017
Older adults use mobile devices for online shopping as often as younger adults.Mobile-based entertainment use is most typical for younger male adults.Older female adults use mobile-based entertainment least frequently.Age, household structure and high education predict mobile-based online shopping.Mobile-based entertainment use is best predicted by age and gender. Older adults are becoming an important market segment for all internet-based services, but few studies to date have considered older adults as online shoppers and users of entertainment media. Utilising the concept of life course, this article investigates the use of mobile technologies for online shopping and entertainment among …
“Is This an Advertisement or a Personal Account?” : Commercialisation of Lifestyle Blogs in Finland
2015
When blogging first appeared on the map of social media in the mid-1990s, the majority of bloggers were male writing for example about the developments of the online world, or if they were political reporters, looking for a new platform to publish their perhaps more controversial work. Today many blogs fall into the category of lifestyle blogs, which have thousands, sometimes even tens of thousands of individual readers per month throughout the world. In fact, professional blogging is one of the fastest growing phenomena online. It is driven mostly by relatively young women and promoted by the commercialisation of the blogging world, also known by bloggers as “the blogosphere”. During the p…
Analyzing online search patterns of music festival tourists
2020
Music festivals, as cultural events that induce tourism flows, intermediate both the cultural and travel experience. The present study analyzes online search behavior of potential attenders to a music festival. We hypothesize that the search process reveals latent patterns of behavior of cultural tourists planning to attend music festivals. To this end, information from Google Trends on queries related to three popular music festivals is used to build a network of search topics. Based on it, alternative exponential random graph model specifications are estimated. Findings support the general result of mediated information flows: music festivals induce planning and traveling queries. Howeve…
The Effects of Individual Values on Online Shopping Spending
2019
Although individual values have been found as important antecedents of human behaviour, their effects on online shopping behaviour remain poorly understood. In this study, we aim to address this gap in prior research by examining the effects of individual values on both total online shopping spending and the specific types of online shopping spending in terms of orders made (1) with traditional computers versus mobile devices, (2) from businesses versus other consumers, and (3) from domestic versus foreign online stores. The examination is based on the data from 565 Finnish online shoppers, which was collected via an online survey between February 2019 and March 2019 and is analysed by usin…
A cross-cultural study using Napping (R): Do Korean and French consumers perceive various green tea products differently?
2013
http://www.elsevier.com/locate/foodres ; WOS:000323239400065; International audience; With the increasing demands of global trading, interests in cross-cultural comparisons have increased to gain understanding in the differences of sensory perception and consumer acceptability. The objective of this study was to compare the differences in perception by Korean and French consumers of green tea produced in Korea, China, and Japan, using Napping (R) followed by ultra flash profile. In addition, overall acceptability was examined in both countries. The results of Napping (R) showed that the Korean consumers were able to discriminate the green teas according to their origins and processing metho…
It’s More Fun in the Philippines? The Challenges of Tourism
2017
The Philippines have been in recent years a minor destination of international tourism flows, especially from Europe. Most visitors are Asians (Korea, Japan), Americans or Australians. This chapter examines some strengths of the Philippines in terms of tourism potentials (landscapes, undersea diving, cultural heritage), then its organizational and infrastructural weaknesses (transportation), as well as the lack of proper maintenance of tourism assets and the overcrowding of Boracay island, before examining the tourism policies of the national government (the successful “Its more fun in the Philippines” campaign, development of gambling, medical tourism and ecotourism). Four case studies in …
Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech
2016
Product endorsements by athletes are common brand-building tactics. The brand receives additional consumer attention and goodwill created by the athlete. The athlete receives compensation that may exceed their player salary. However, local sport heroes create community pride for their accomplishments. Fans show their pride by congratulating the sport star. Is a local, non-endorsing company allowed to offer similar congratulations? In 2012, a US appellate court was asked to decide a case where Michael Jordan claimed that a Chicago grocery store chain's congratulatory message violated his right to publicity. Through an analysis of this legal case, this paper will discuss the following issues:…