Search results for "advertising"
showing 10 items of 680 documents
Digital resources in the current journalistic narrative: Uses and limitations of hypertext, multimedia and interactivity
2020
Characterised by its multilingual and multiformat features, the multimedia journalism narrative is shaping a new ‘archaeology of composition’ (Manovich, 2005), also called the ‘new textuality’ (Anichini, 2003). As digital media celebrates its 25th anniversary (Salaverría, 2019), this research aims to examine the current state of the multimedia narrative in journalism. The defining elements of this narrative in the generalist information media have been analysed through the observation of hypertextual, multimedia and interactive resources. The methodology used is content analysis, allowing for both the systemization and description of the predominant parameters through the comparative study …
Patērētāju tiesības un personalizētās reklāmas: patērētāju ievainojamības izmantošanas risks (Kopsavilkums)
2020
Have you ever received a frighteningly personalised advertisement with a specific product at the moment when you are thinking about buying that product? Digital technologies have huge positive potential, but their uncontrolled use poses many risks. However, the notion that the current direction of technological development is unavoidable and that the problematic aspects of technology simply need to be tolerated poses a much greater threat to the future. Therefore, this paper discusses one of the risks – personalised advertising that seeks to exploit consumer vulnerabilities. Thereby, the aim of the article is to analyse legal problems of targeted and personalised advertising that seeks to e…
La publicidad sanitario y farmacéutica en la prensa diaria valenciana: El Mercantil Valenciano y Las Provincias,1886.
2016
Es un estudio de la utilización de los medios de comunicación en general, y en particular el periódico como fuente de investigación.Este tipo de publicación no solo es una fuente histórica, sino que puede convertirse en propio objeto de la historia.Se han realizado investigaciones universitarias sobre prensa científica difundida entre sus profesionales, ahora hemos realizado una investigaciónsobre noticias cientifícas en el ámbito de la salud en periódicos de información general.A lo largo del siglo XIX va a tener lugar el principio de la publicidad comercial, a mediados del siglo la publicidad se convertirá en un medio de financiación de los periódicos. Los reclamos publcitarios tenían una…
Stilistisko izteiksmes līdzekļu lietojums Coca-Cola saukļos
2022
Bakalaura darbā apskatīta stilistisko izteiksmes līdzekļu izmantošana sešdesmit vienā Coca-Cola reklāmas sauklī, lai noskaidrotu izmantoto stilistisko izteiksmes līdzekļu veidu biežumu un funkcijas. Lai sasniegtu šī pētījuma vispārējo mērķi, tika izmantots teorētiskās literatūras apskats un diskursa analīze gan no kvantitatīvās, gan kvalitatīvās perspektīvas. Rezultāti parāda, ka izvēlētajos Coca-Cola saukļos visbiežāk izmantotie stilistiskais izteiksmes līdzekļi ir līdzskaņa, hiperbola un atdalīta konstrukcija. Analīze liecina, ka Coca-Cola saukļos izmantotie stilistiskās izteiksmes līdzekļi ir izvēlēti, lai atdzīvinātu un paspilgtinātu saukļus, , uzsvērtu produkta unikalitāti un aktualitā…
Opaque Distribution Channels for Competing Service Providers: Posted Price vs. Name-Your-Own-Price Mechanisms
2014
Opaque selling has been widely adopted by service providers in the travel industry to sell off leftover capacity under stochastic demand. We consider a two-stage model to study the impact of different selling mechanisms, posted price (PP) versus name-your-own-price (NYOP), of an opaque reseller on competing service providers who face forward-looking customers. We find that in this environment, providers prefer that the opaque reseller uses a posted price instead of a bidding model. This is because the ability to set retail prices is critical for extracting surplus from customers who wait to purchase from the reseller. Such surplus extraction enables providers to set high prices for advance…
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States
2015
The primary goal of our study is to explore cross-national differences in attitudes and perceptions about product placements, after investigating measurement invariance. Our cross-national focus includes three countries that have not been compared previously: Finland, Italy and the USA, which differ significantly in terms of the evolution/maturity of product placement markets, regulatory structures and cultural contexts. Motivated by earlier studies, we investigate the cross-national measurement invariance of scales to measure four research constructs related to the product placement domain (attitude toward credibility of advertising, attitude toward advertising-in-general, attitude toward …
Selecting the special or choosing the common? A high-powered conceptual replication of Kim and Markus’ (1999) pen study
2022
Kim and Markus (1999) found that 74% of Americans selected a pen with an uncommon (vs. common) color, whereas only 24% of Asians made such a choice, highlighting a pronounced crosscultural difference in the extent to which people opt for originality or make majority-based choices. The present high-powered study (N = 729) conceptually replicates the results from Kim and Markus (1999; Study 3). However, our obtained effect size (r = .12) is significantly weaker than that of the original study (r = .52). Interestingly, given the globalization of mass media and the rapid economic progress of many Asian cultures during the last decades, a larger proportion of Chinese, but not American, participa…
"The world belongs to Charlie" : representation of women in Revlon's advertising
2018
Representaatiot mediassa vaikuttavat ajatuksiimme, arvoihimme ja käyttäytymiseemme. Kielenkäytön kautta media rakentaa ymmärrystämme esimerkiksi siitä, mitä on olla nainen tai mies. Mainokset ovat osa jokapäiväistä elämäämme ja sen takia tärkeä tutkimuskohde. Erityisesti meikkimainokset, jotka sisältävät usein kuvia naisista ja joiden oletettu kohdeyleisö ovat naiset, ovat tärkeää aineistoa naiskuvaa sekä naiseuden representaatiota tutkittaessa. Tämä kandidaatintutkielma käsittelee naiseuden representaatiota Revlonin meikkimainoksissa vuosikymmenten 1960 ja 2010 välillä. Hyödyntäen kriittisen diskurssintutkimuksen teoriaa, tutkielma tarkastelee, millaisissa rooleissa naiset nähdään mainoksi…
El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente
2010
AbstractInformation and communication technology (ICT) may represent a source of benefits for retailers. However, there is a debate in the literature on how ICT influences customer-supplier relationships. In addition, the evidence on the effect of age on consumer attitudes towards retail technological solutions is not conclusive. This paper proposes and tests a model to analyze the influence of retail ICT on consumer loyalty towards the retailer, as well as to assess the moderating role of consumer age on this relationship. As a result, customer assessment of retail ICT, together with perceived value, exerts a positive influence on consumer commitment and satisfaction, being the latter an a…
Retoriskās iezīmes veselīgās ēdināšanas uzņēmumu interneta reklāmas rakstos
2022
Retorisko iezīmju lietojums pārliecināšanas nolūkā tiek praktizēts jau tūkstošiem gadu. Pirmās teorijas par ietekmēšanas rīkiem tika zinātniski klasificētas Senajā Grieķijā, kad filozofi raksturoja, ko nozīmē runāt ētiski, loģiski un pārliecinoši. Līdz pat šai dienai šo filozofu darbs tiek uzskatīts par pamatu retorikas zinātnei. Retorisko iezīmju klātbūtne valodā ir dabiska un visuresoša, tomēr mūsdienās tā ir plaši pielietota prakse dažādās nozarēs, ieskaitot reklāmdošanu. Šī darba mērķis ir pētīt retorisko iezīmju biežumu un dažādību veselīgo ēdināšanas kompāniju tiešsaistes reklāmrakstos. Diskursa analīze apstiprina, ka retorisko iezīmju lietojums mūsdienu reklāmrakstos ir plašs, daudzp…