Search results for "arvonluonti"
showing 10 items of 51 documents
Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
2010
The Design Towards a News Aggregator Subscription Service: Results from An Online Experiment
2021
The newspaper industry is on a quest to discover sustainable business models. Digital subscriptions are stable revenue generators for most publishers. That being said, smaller publishers face challenges. By not having the same resource base to offset costs compared to larger ones, small publishers are in a constant state of financial unpredictability. Another persistent problem among them is the high churn rate of subscriptions (i.e., the cancelation rate), which suggests a value misalignment between readers and service. New services like news aggregators may promise publishers a large pool of paying readers, as readers have access to diverse content by different publishers and are willing …
Marketing-as-practice : A framework and research agenda for value-creating marketing activity
2023
This paper draws on practice theory and a review of practice theoretical studies in marketing, management, consumer, and markets research to advance our knowledge of marketing as a value-creating activity within firms. Building on previous research, the paper contributes to the literature by advancing a Marketing-as-Practice (MAP) framework based on three key concepts: marketing practices, marketing practitioners, and marketing praxis. The structures and interrelationships between these key concepts are also outlined. The framework can be used to study value-creating marketing activities within firms as well as between firms and their stakeholders which is in line with the American Marketin…
The value-relevance of social media activity of Finnish listed companies
2022
Purpose The use of social media tools by companies is common, but the links between the use of multiple social media tools by companies and stock price changes are largely unknown. Therefore, this study aims to analyze the value-relevance of social media activities on Facebook (FB), Instagram (IG), LinkedIn (LI), Twitter (TW) and YouTube (YT). Design/methodology/approach Stock market data and hand-picked social media data in this study were collected from Finland, a small language area with consistent International Financial Reporting Standards (IFRS) reporting practices, in the expectation of better comparability and lower noise in the data.This study uses correlation, regression and fact…
Osallistujien motivaation muodostuminen ja hyödyntäminen online-yhteisössä
2017
Digitalisaation myötä yritykset ja brändit rakentavat online-yhteisöjä sitouttaakseen asiakkaita ja kuluttajia tiiviimmin omien sisältöjensä pariin. Taustalla on usein tavoite liiketoiminnan kasvusta, mutta myös kuluttajien sitouttamisesta ja aktiivisesta vuorovaikutuksesta heidän kanssaan. Tässä tutkimuksessa on tarkasteltu niitä tekijöitä, motiiveja, jotka saavat kuluttajan osallistumaan online-yhteisön toimintaan. Tutkimus on toteutettu aiempien tutkimusten tuottaman teoriatiedon sekä määrällisen aineiston avulla. Työn aineisto on kerätty kohdeorganisaation online-yhteisön käyttäjille suunnatulla kyselyllä, jossa on hyödynnetty aiempaa osallistumisen motiiveja mittaavaa tutkimusta sovelt…
Asiakasymmärryksen rakentuminen innovaatioprosessin alkupäässä : kuinka aloittavan yrityksen asiakasymmärrystä voidaan rakentaa?
2013
Tutkimus käsittelee asiakasymmärryksen rakentumista innovaatioprosessin alkupäässä palvelujen kehittämisen näkökulmasta. Tutkimuskysymyksenä on: Millaisen prosessin avulla asiakasymmärrystä voidaan kehittää innovaatioprosessin alkupäässä. Tarkastelun kohteena on ollut asiakkaan osallistuminen ja rooli palveluiden kehityksessä innovaatioprosessin alkupäässä. Tutkimuksessa on selvitetty konkreettisia keinoja asiakastiedon keräämiseen ja kuinka ymmärrys sitä kautta asiakkaista rakentuu. Tutkimuksen kohteena oli terveydenhuoltoalalla toimiva uusi yritys ja tutkimus toteutettiin yhdessä yrityksen kanssa käyttäen konstruktiivista tutkimusmenetelmää. Tutkimuksen aineisto kerättiin haastattelemalla…
Factors Enabling and Hindering Value Co-Creation in Continuous Service Development: A Systematic Literature Review
2022
This paper presents a systematic literature review (SLR) investigating the factors that enable and hinder value co-creation in organizations’ continuous service development processes. Employing the lens of service-dominant (S-D) logic, we classify the identified factors into three interrelated dimensions: institutions, resources, and service exchange. Our systematic findings may inform organizations’ efforts to support the emergence of positive rather than negative value outcomes when implementing continuous practices in their service development. In addition, we outline avenues for further research in this emerging topic area. peerReviewed
“The Pokémon that Got Away” : Employing Actor-Network Theory to Unmask the Technology Actor in Cybernized Services
2022
Digitalization and emerging technologies have given rise to cybernized services and a debate questioning the traditional Service-dominant logic (SDL) view of technology as a resource in service exchange. To date, little is known about the role of technology as a value co-creating (or co-destroying) actor in the context of services empowered by emerging technologies. Attaining an in-depth understanding of technology as an actor in cybernized service ecosystems is integral for practitioners and researchers alike to foster and investigate value co-creation in the sociotechnical interactions from the perspective of the involved human actors. To address this need, we unmask the technology actor …
Avoin ongelmista - ongelma avoimuudesta? : arvonluonnin diskurssit integroiduissa raporteissa
2015
The aim of the research was to increase understanding of integrated reporting and further the understanding of the concept of value creation. The data used for the project came from an integrated report from 2012–2013 of seven Nordic construction and infrastructure fields. The methodological approach used was a critical discourse analysis divided into three levels. The analysis begins from a textual level and moves through an interpretive analysis onto the level of critical analysis. On the critical level we look at the power structures involved in value creation and their problematic nature in relation to the objectives of integrated reporting. Three discourses were identified in the analy…
Managing Continuous Digital Service Innovation for Value Co-Creation
2023
Service organizations across various industries are increasingly implementing continuous development methods and practices to transform their digital service innovation and development processes. Consequently, continuous digital service innovation (DSI) has become a way to react to today’s dynamic markets by proposing value to customers quickly while maintaining service quality. However, little is known about how organizations can enable value co-creation (VCC) in their continuous DSI processes. We fill this gap in the literature by focusing on organizational-level continuous DSI processes. Based on findings from 23 industry informants from six Finnish digital service organizations, we pres…