Search results for "audience"

Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venue

2006

Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solut…

Valoración y confianza de los espectadores de los programas de salud de TVE

2019

Televisión Española (TVE) has made possible the dissemination of medical topics in the 2016 season through four specialized health programs: Saber vivir, Centro médico, Esto es vida and El ojo clínico. In order to better understand their reception by spectators, this study analyzes, on the one hand, the data from the audiometry and, on the other hand, the results of a survey launched through social networks. The questionnaire, responded by 158 followers of the programs, measured the value of the programs and the spectators’ confidence in their informative and audiovisual treatment. This research corresponds to the second phase of a broader project in which the contents of television program…

Performing Sound of the Past: Remix in Electronic Dance Music Culture

2014

The term remix, defined as an activity of taking data from pre-existing materials to combine them into new forms according to personal taste, relates to various elements and areas of contemporary culture. Whichever model used, consideration of the remix depends on recognition of pre-existing cultural codes. Therefore, as a second layer, the remix relies on the authority of the original and it functions at the meta-level. The audience may see a trace of history with the pre-existing object and the meaning creates in the viewer(s), reader(s), listener(s) or, in the contemporary world of DJs and popular electronic dance music culture – in dancer(s). With the aim of specifying modes of creating…

Historical Art Museums and Art Education Finding Audience Experiences

2015

Museums need their audiences. The tradition to show exhibitions made by museum curators has changed for more active way to let audiences speak. Hands on-strategy to minds-on thinking has a multiple context; people want to share, tell a story via new technology. Museums are more global and they have opened the doors to volunteers and taken people to everyday life. Art education used in museum pedagogy is not only for school children. Kindergartens want to have curriculums at museums. Senior citizens want to continue year after year visiting museum’s senior club. Non-visitors may change their mind after visiting web pages. How can we fill expectations, understand the motivation and needs of o…

From influencee to influencer : the rhizomatic target audience of the cyber domain

2015

The messages of an influence operation are interpreted in a variety of ways by their receivers. To increase the probability of success, these messages are typically tailored to affect a defined group, a target audience. Target audience analysis (TAA) is a process of finding suitable target audiences for influence operations. There are multiple ways of completing the task, ranging from fast and intuitive to complex multi-staged processes. These processes use the information available at the moment of making presumptions about the effectiveness of competing approaches in order to choose those with best end results. The internet presents a challenge to this type of sequential, linear process b…

Taking a Break from News : A Five-nation Study of News Avoidance in the Digital Era

2021

This article comparatively examines news avoidance in a rapidly changing media environment. We utilize findings from a large dataset of 488 in-depth interviews with media consumers, conducted in Argentina, Finland, Israel, Japan, and the US. We aim to make a contribution to the study of news avoidance by providing a comprehensive and nuanced understanding of the drivers, practices, and patterns of news avoidance as they occur in and are shaped by a variety of national contexts. We argue that news avoidance is shaped not only by individual characteristics, but is also manifested and performed as part of specific time frames and socio-cultural factors. We distinguish two drivers of intentiona…

Trust-oriented affordances: A five-country study of news trustworthiness and its socio-technical articulations

2022

Research on trust has come to the forefront of communication studies. Beyond the dominant focus on informational trust and its country-specific articulations, trustworthiness evaluations can relate to the materiality of news and its global manifestations. Especially in digital algorithmic environments, understanding news trustworthiness requires a holistic approach, which combines informational and socio-technical aspects while addressing both institutional and interpersonal trust. Drawing on 488 in-depth interviews with media consumers in Argentina, Finland, Israel, Japan, and the United States, this article investigates news (dis)trust from the lens of socio-materiality. The six trust-or…

Uutinen syntyy uudelleen : uutinen ja uutisjournalismi monimediaisessa toimintaympäristössä - tapauksena Yleisradion alueelliset uutiset

2013

Personalisation in Journalism: Ethical insights and blindspots in Finnish legacy media

2022

The algorithmic personalisation and recommendation of media content has resulted in considerable discussion on related ethical, epistemic and societal concerns. While technologies of personalisation are widely employed by social media platforms, they are currently also being instituted in journalistic media. The objective of this study is to explore how concerns about algorithms are articulated and addressed when technologies of personalisation meet with long-standing journalistic values, norms and publicist missions. It first distinguishes five normative concerns related to personalisation: autonomy, opacity, privacy, selective exposure and discrimination. It then traces the ways that the…

Incidentality on a continuum: A comparative conceptualization of incidental news consumption

2020

This article seeks to contribute to theorizing the dynamics of incidental news consumption. Through an analysis of 200 semi-structured interviews with people in Argentina, Finland, Israel, Japan, and the United States, we show that intentionality in news consumption can be viewed on a continuum, which goes from deliberately setting apart time to access the news on specific outlets to skimming through unsought-for news on social and broadcast media, with intermediate practices such as respondents setting up an environment where they are more or less likely to encounter news. Drawing on structuration theory, this article conceptualizes incidental news in the context of the wider media environ…