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RESEARCH PRODUCT

Valoración y confianza de los espectadores de los programas de salud de TVE

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Televisión Española (TVE) has made possible the dissemination of medical topics in the 2016 season through four specialized health programs: Saber vivir, Centro médico, Esto es vida and El ojo clínico. In order to better understand their reception by spectators, this study analyzes, on the one hand, the data from the audiometry and, on the other hand, the results of a survey launched through social networks. The questionnaire, responded by 158 followers of the programs, measured the value of the programs and the spectators’ confidence in their informative and audiovisual treatment. This research corresponds to the second phase of a broader project in which the contents of television programs and their digital communication through Twitter have been previously studied.