Search results for "audience"
showing 10 items of 102 documents
Tall Tales for a Mass Audience: Dutch Penny Prints and Spanish Aleluyas in Comparative Perspective
2021
Abstract In this article we compare Dutch penny prints with Spanish Aleluyas, focusing on three specific functions of this premodern mass medium: popularising and adapting theatre plays; standardising (folk/fairy) tales; adapting and popularising literary classics. Via these functions we address the discrepancies between the two countries considering the materiality of the penny prints, the growth of the production, but also the transition from a predominantly religious, towards a more profane content. Striking was the lack of educative and edifying initiatives in Spain in contrast to the Dutch ideological strategies. We observed some interesting similarities as well. Although in both count…
Pedro Gutiérrez Bueno (1743-1822) y las relaciones entre la química y la farmacia durante el último tercio del siglo XVIII
2001
This paper is part of a general research project on the role that chemistry played in transforming experimental pharmacology during nineteenth-century Spain. Within this general framework, this paper deals with the main characteristics of chemistry textbooks written by Pedro Gutiérrez Bueno (1745-1822), a pharmacist who taught chemistry in several institutions during the late eighteenth century. In an earlier paper, we have analysed the intended public of the first edition of Gutiérrez Bueno`s textbook. This paper deals with the changing institutional context in which the second edition was published. This issue is closely connected with substantial transformations in the relationship betwe…
Print and online newspapers as material artefacts
2014
Traditional newspaper journalism is in a state of crisis and there have been several attempts to overcome this. Many discourses have reiterated the triumphal march of a digital revolution in newspaper journalism and anticipated the end of the print newspaper. This moment calls for an in-depth analysis of reader habits of news consumption and use in order to understand the audiences for journalistic output and their relationship with the journalistic objects. In this study, we adopt a multi-method approach, integrating (1) qualitative content analysis of student essays dealing with the physicality of printed and online newspapers, (2) ethnographic observation of the use practices of readers…
Identity politics of the European Capital of Culture initiative and the audience reception of cultural events compared
2014
The European Capital of Culture (ECOC) is one of the EU’s longest running cultural initiatives. It has an identity political focus: The designation as an ECOC requires cities to plan cultural events which foster and bring to the fore local, regional, and European cultures and identities, and moreover, present the local culture as European. How are these identity political aims mediated to the audiences of the ECOC events? The article investigates the reception of cultural events in three recent ECOCs – Pecs2010, Tallinn2011, and Turku2011 – on the basis of a questionnaire study conducted among the audiences. With the methods of statistical and discourse analysis, the article explores how th…
How to make people become Ambassadors of Jazz - A Comparative Case Study of Voluntary Jazz Concert Promoters in Agder
2018
Master's thesis Music Management MU501 - University of Agder 2018 This study observes the comparative cases of two jazz clubs in the region of Agder, South of Norway. The cases investigated are the Non-Profit Organisations (NPOs) and voluntary associations (VOs); Kristiansand Jazzvesen (KJV) and Arendal Jazzklubb (AJ), that has slightly different organisational structures and environments. The main objective has been to unveil if there is a need for ambassadors of jazz, or jazz enthusiasts, in order for these jazz concert promoters to ‘thrive’, improve their live jazz concert experiences and recruit new volunteers. Then, how this can be achieved in a fast-changing digitalised “festivalised”…
Sharing media content in social media: The challenges and opportunities of user-distributed content (UDC)
2017
The article explores the distribution of mass media content by the online audience that connects by using the different social platforms, such as Facebook, Twitter and WhatsApp. The focus is on the new and developing concept of user-distributed content (UDC). From the viewpoint of media organisations, UDC is a process by which the mass media converge with online social networks through the intentional use of social media services and platforms in an effort to expand the distribution of media content. UDC does not have a long trajectory as a study object in media studies. The study suggests that practices related to UDC can be more strongly incorporated into management and journalism in main…
Migrant rap in the periphery
2017
Abstract Focusing on a YouTube performance by an emergent Finnish Somali rapper and the audience responses it has generated, this paper looks at ways in which rap music engages with the issue of belonging. Drawing on recent theorizations of belonging as a multi-dimensional, contingent and fluid process, along with sociolinguistic work on globalization and superdiversity, Finnish hip hop culture and popular cultural practices in social media, the paper investigates how belonging is performatively and multi-semiotically interrogated in its online context. It shows how rap can serve as a significant site and channel for new voices in turbulent social settings characterized by rapid social chan…
For the use of sound. Film sound analysis for audio-description: some key issues
2012
This article aims to outline the issues involved in the production and reception of film sound with a view to identifying its challenges for audio-description (AD). It thereby hopes to provide insights into the way in which a careful analysis and integration of film sound and sound effects are required for the production of coherence in AD, if it is to function as part of a new filmic text. However, the article also points to the limits of analysis and interpretation, and to the need for reception research as well as collaboration with visually impaired users. A detailed analysis of a scene from Saving Private Ryan (Spielberg 1998), a film that won an Oscar for best sound effect editing, de…
Stepping into others’ shoes: a cognitive perspective on target audience orientation in written translation
2014
This paper suggests what might allow translators to orient themselves towards their target audience in the translation process. To shed light on translators’ ability to put themselves into their target audience’s shoes, I adopt a cognitive perspective by drawing on current findings from psychology, cognitive science and neuroscience. I depart from the notion of target audience as applied to written translation. Aspects to this concept and the terminology of audience in translation studies are briefly discussed. Then I turn to translation process research to examine two empirical studies and one theoretical paper for insights into researching translators’ target audience orientation. Next, I…
Presentació del monogràfic «Formes didàctiques i usos retòrics en la difusió del pensament de Ramon Llull»
2022
Presentació del monogràfic «Formes didàctiques i usos retòrics en la difusió del pensament de Ramon Llull», coordinat per Josep Enric Rubio i Maria Saiz.