Search results for "awarene"

Event‐brand transfer in an entertainment service: experiential marketing

2013

PurposeOne of the channels a brand can use to create experiences is events. The brand promoting the event and its sponsors can obtain various benefits in the form of brand image, personality and notoriety. The main aim of this research is to evaluate the effects that experiencing an event has on experience with the promoting brand.Design/methodology/approachThe study analysed the musical event MTV Winter Festival 2010, considering the opinion of 127 attendees to discover the impact of experiencing the MTV entertainment television channel event in three areas: improved brand experience, improved brand personality and increased brand reputation. EQS was used to test the proposed model.Finding…

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

2016

The development of customer-based brand equity plays a critical role in tourism. This paper attempts to study which variables contribute to brand equity creation and to examine whether brand loyalty can be considered as a consequence of brand equity in the hotel context. In addition, it seeks to provide a more detailed insights into possible asymmetric effects among customer-based brand equity and its drivers and consequences. Four constructs are found to influence significantly brand equity: two perceptual (image and perceived quality) and two relational variables (trust and affective commitment). Additionally, both behavioural and attitudinal components of loyalty are confirmed as brand e…

Cosmetics Brand Equity Formation in Awareness of Latvian Consumer

2021

Creation of strong brand and increment of brand’s equity in the market is main goal of business. Usage of brand equity concept allows brand owners to sell branded products at higher price, gain greater market share, better promote products in the market, penetrate in market more easily, acquire more loyal consumers, improve effectiveness of marketing communications and enlarge product lines more successfully. Therefore for last 20 years brand’s equity conception, that consists from financial and consumer perceived brand’s equity, has become increasingly actual. It is also important task for brands in Latvian cosmetics market, because market itself is strongly saturated, highly competitive, …

Symbols and Meanings in Breast Cancer Awareness Campaigns

2013

This article examines symbols and meanings in breast cancer awareness campaigns, and the ways in which multifarious actors draw attention to the disease. We discuss what the various campaigns and initiatives can indicate, above and beyond creating breast cancer awareness. Our data stem from sources such as printed material, the Internet, and events. From these sources we have singled out and explored objects, text, and visual expressions, looking in particular for metaphors and symbolic aspects. In this article we present six “images” indicating the underlying patterns that we found. We have called the images Re-enchantment of femininity, Infantilization, Corporate profit-making, Objectific…

The scope and limits of implicit visual change detection

2014

Conciencia emocional, estados de ánimo e indicadores de ajuste individual y social en niños de 8-12 años

2014

Emotional awareness, mood and individual and social adjustment outcomes in children aged 8-12 years old. Abstract: Emotional awareness or conscious experience of emotion is a key concept related to different individual adjustment child outcomes, such as somatic complaints. This relationship, moderated by mood, has been found in preadolescent and adolescent population. However, little is known in younger children and including other adjustment outcomes, such as adaptation. Therefore, the objective of this work is to analyze the contribution of emotional awareness and mood upon different adjustment outcomes: somatic complaints and inadaptation (assessed by the test TAMAI), in children aged 8-…

Efficacia del tirocinio per lo sviluppo di consapevolezza critica in futuri insegnanti di sostegno

2018

Nel presente contributo sono analizzati e discussi gli esiti di un percorso di tirocinio organizzato presso l’Università di Palermo per la specializzazione all’insegnamento di sostegno nella scuola primaria e dell’infanzia. La proposta formativa, realizzata da settembre 2017 a giugno 2018, ha mirato allo sviluppo di abilità di pensiero critico in 450 insegnanti in formazione. Abbiamo ipotizzato che attraverso le attività di progettazione didattica, di valutazione e di riflessione sulla pratica sperimentata in classe, avrebbero migliorato le capacità critiche previste all’interno di un modello definito ed essenziale per la competenza professionale del docente. I risultati mostrano un’interes…

A Beggar, Self-Awareness And Willingness To Help

2008

The present field experiment examines the relationship between self-awareness, violation of personal space and helping  behavior. A beggar asking for alms on the streets. To induce the first experimental condition, the state of objective self-awareness, the beggar had a mirror at chest height, suspended from a string round his neck. In the control condition, in place of the mirror, the beggar held a similarly dimensioned piece of cardboard in the same position. Both mirror and cardboard bore the message "A FEW PENNIES THANKS." As concerned the second experimental condition, the beggar either stood still waiting for people to come up to him, or walked toward the people as they approached, th…

Examining key drivers of consumer experience with (non-financial) digital services : An exploratory study

2020

Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), usefulnes…

Shared Situational Awareness in a Professional Soccer Team: An Explorative Analysis of Post-Performance Interviews

2020

Sport science research has done little to elaborate on the cognitive factors that turn a collection of individual players into a coordinated elite team. The purpose of this paper is to clarify if the players and coach of an elite soccer team express shared situational awareness. Ten players and one coach were exposed to twelve video pictures from a previous soccer match, and their statements for each picture were recorded and analyzed using a qualitative approach. Two of five game situations were with ball possession and three out of seven were without ball possession