Search results for "behaviour"

Pārrobežu tiešsaistes iepirkšanās un patērētāju uzvedības analīze Ķīnā

2019

Ķīnas patērētāju ikdienā un Ķīnas starptautiskajā tirdzniecībā ir nozīmīgi pieaugusi pārrobežu e-komercijas loma. Ar starptautisko preču mazumtirdzniecības pieaugošu nozīmi ir jāpievērš lielāka uzmanība patērētāju uzvedības tiešsaistē izpētei, bet tikai daži pētījumi koncentrējas konkrētai pārrobežu tiešsaistes iepirkšanās jomai. Šis pētījums veicina patērētāju pārrobežu tiešsaistes iepirkšanās attieksmes un rīcības izpēti. Tā mērķis ir izpētīt faktorus, kas ietekmē nodomu piedalīties pārrobežu iepirkumos tiešsaistē un veikt esošo Ķīnas tiešsaistes patērētāju attieksmes, kas balstīta uz identificētajiem faktoriem, mērījumus. Ierosinātais attieksmes modelis ir balstīts uz tiešsaistes un pārr…

Jaunais vīriešu skaistumkopšanas bizness: Tendences efekts vai vai patiesais nākotnes tirgus?

2019

This research highlights the development of the beauty male market in the world, we will focus on the developed countries where this specific market is omnipresent. In the 21st century, aesthetics takes a more important place in our society, and the man finds himself curiously at the heart of this trend. Moreover, his role becomes blurred because of the similarity of the sexes. The man then begins to invest territories that were until now unknown to him such as fashion and cosmetics. Today, the range of men's cosmetics is growing, and products are becoming increasingly diversified. It then becomes interesting to understand the reasons that led to this profound change in mentalities, and mor…

Servisa kvalitātes ietekme uz klientu apmierinātību sabiedriskās ēdināšanas industrijā Kazahstānā un Latvijā

2018

Maģistra darba mērķis ir noskaidrot kvalitātes kontroles nozīmi kā sastāvdaļu, kas ietekmē klientu apmierinātību sabiedriskās ēdināšanas industrijā starptautiskajā biznesā, kā arī izpētīt galvenos starptautiskā biznesa neveksmes iemeslus, nodrošinājot vienādu pakalpojumu kvalitātes līmeni starptautiskās filiālēs, lai apmierinātu savus klientus. Šis maģistra darbs koncentrējas uz Costa Coffee uzņēmējdarbību, kā piemēru kvalitātes kontroles un klientu apmierinātības aprēķinam. Kompānijas izvēle balstījās uz 3 iemesliem: 1. Starptautisks uzņēmums Costa Coffee darbojas 31 valstī, tajā skaitā arī Latvijā un Kazahstānā; 2. Maģistra darbs…

Pircēju rīcības process un to ietekmējošie faktori jaunu automašīnu tirgū

2016

Maģistra darba mērķis: izpētīt pircēju rīcību lēmuma pieņemšanas procesā un to ietekmējošos faktorus iegādājoties jaunu automašīnu Latvijā, atklāt nepilnības un sniegt priekšlikumus to novēršanai. Pētījumā tikai veikta arī pilnīgi jaunu automašīnu nozares ekspertu intervēšana un gūtā materiāla kontentanalīze. Ar interviju palīdzību tika noskaidroti nozares ekspertu un automašīnu izplatītāju viedokļi par pircēja lēmuma pieņemšanas procesu, iegādājoties pilnīgi jaunu automašīnu.

Valori e modelli di comportamento

1997

Understanding the purchasing behavior of consumers in response to sustainable marketing practices: An empirical analysis in the food domain

2021

Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way in which value is created, communicated, and distributed. This is increasingly impacting marketing practices, in particular, through promoting the development of sustainable marketing in the food sector. In line with this, our study aimed to investigate if and how sustainable marketing practices affect consumer loyalty to a specific brand. To answer our research questions, we relied on the results of a survey submitted to a sample of 907 Italian consumers of biscuits. Results showed that the consumers’ attention to sustainable issues (in the absence…

50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience

2021

Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainable consumption patterns by addressing the full palette of consumers’ personal value orientations. Specifically, we linked consumers’ egoistic, altruistic, and biospheric values at the personal level to pro-environmental purchasing intentions, behaviours, and experiences. Furthermore, we examined whether implicit beliefs about the balance between humanity and nature (i.e., worldviews) moderate the…

Social servicescape effects on post-consumption behavior

2016

Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services. Design/methodology/approach A quantitative study was conducted to gather data from 867 opera-goers through e-mail with a link to a questionnaire. Hypotheses were tested using structural equation modeling based on partial least squares. The effects of the social servicescape and emotions as moderators were examined using interaction techniques. Findings The paper provides empirical support on the multidimensional configuration of the social servicescape composed by b…

Firstborns buy better for the greater good: Birth order differences in green consumption values

2022

Despite multiple studies on the role of birth order in shaping human personality, marketing literature has largely neglected its role in shaping consumer behavior. We conducted a high-powered birth-order study on several consumption-related measures (Nmain analyses = 1358), which consistently enabled us to detect effect sizes even smaller than d = 0.20 with a power of 0.90. Participants filled out scales measuring susceptibility to normative interpersonal influence, the need for uniqueness, and the tendency to express the value of environmental protection through purchases and consumption behaviors. At a general level, we did not find any support for the notion that firstborns (vs. laterbor…

Click and drive: Consumer attitude to product development: Towards future transformations of the driving experience

2016

Purpose – The purpose of this paper is to supply indications that may be useful in the process of development of new products that fully exploit the value potential of Internet of Things (IoT) technologies in the automotive industry. To this aim, the authors investigate how applications of the IoT to smart vehicles are perceived by consumers and describe different ways to increase their satisfaction. Design/methodology/approach – After a literature review focused on IoT and consumer behaviour in the automotive industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to…