Search results for "campaign"
showing 10 items of 126 documents
Instagram w autoprezentacji politycznej. Analiza wizualna postów polskich kandydatów do Europarlamentu w 2019 roku
2020
This article reviews currently available literature on the role of Instagram in political communication and reports on the results of the analysis of 1976 Instagram posts of the most active politicians during the 2019 European parliamentary election campaign in Poland. With the aid of quantitative thematic analysis and qualitative visual rhetorical analysis, we identify the main patterns of self-representation of candidates and compare the forms of visualization and typical strategies of building ethos and mobilizing the voters across parties. We prove that traditional representations of candidates (delivering speeches, canvassing, shaking hands) and national (rather than European) symbols …
Corporate tax cuts and business-friendly policies in the UK - A review of electoral arguments during the 2015 legislative campaign
2016
The stance toward big business was a heated topic during Britain’s 2015 legislative campaign that led to the triumphal, albeit slightly unexpected, reelection of David Cameron, as Prime Minister. More profoundly, it raises the issue of the economic impact of corporate tax cuts and the nature of business-friendly policies in the UK. Firstly, we investigate the electoral arguments on both sides of the political spectrum. These discussions are framed within the overarching approach known as supply-side economics, which has been prevalent in English-speaking countries since the neoliberal revolution in the late 1970s. Secondly, we put forward the idea that widening inequalities, as suggested re…
Análisis del aumento de seguidores y de la presencia multiplataforma de la clase política en Facebook, Twitter e Instagram en campañas electorales (2…
2022
[EN] The participation of politicians in social media is increasingly necessary in order to gain visibility. However, the logic of content dissemination is very different from conventional media. In social media, building a broad and varied base of followers facilitates a greater impact of the message. This article analyses the influence of various individual factors of the candidates on two aspects of the process: variation in the number of followers and multiplatform presence. Both issues are assessed on Facebook, Twitter, and Instagram in the context of three general elections held in Spain during the 2010s. The results show that the age and gender of the candidates, their frequency of p…
Ocnos : revista de estudios sobre lectura
2014
Este artículo documenta los espacios virtuales que congregan diariamente a cientos de adolescentes y jóvenes entre 13 y 29 años para hablar de libros, lectura y de autores. En estos espacios intercambian lecturas, reseñan sus relatos preferidos en sus blogs, debaten sobre si el narrador es adecuado para la narración o se quejan de cómo se trata la lectura en la escuela. La investigación se ha realizado a partir del estudio de dos casos: los foros de Laura Gallego y la campaña de promoción de venta del libro Delirium, de la Editorial SM, a través de los blogs administrados por los adolescentes y de las redes sociales Twitter y Facebook. Se han analizado 1.466 documentos de 452 sujetos para c…
Treating schistosomiasis among South African high school pupils in an endemic area, a qualitative study
2017
Abstract Background Schistosomiasis, a neglected tropical disease caused by parasites that infest open water sources such as rivers and dams may increase susceptibility to HIV. Mass-treatment with praziquantel tablets, recommended by the World Health Organization reduces the prevalence of schistosomiasis. The goal in endemic areas is 75% treatment participation in every treatment round (e.g. yearly). However, in rural Ugu district, KwaZulu-Natal, South-Africa there was low participation among pupils in a Department of Health Mass-Treatment Campaign for schistosomiasis. Methods Nested in a large study on schistosomiasis the study was conducted in 2012 over 4 months using qualitative methods …
Analysing the effect of public health campaigns on reducing excess weight: a modelling approach for the Spanish Autonomous Region of the Community of…
2012
Abstract Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years. T…
Preventing Male Violence Against Women Through Communication: A Comparative Analysis of the Television Campaigns of the Italian and Spanish Governmen…
2020
This paper shows some results from a large study, which aims to identify what representations of male violence on women and what communication strategies for preventing and fighting the phenomenon are emerging from the national campaigns implemented by European Union Member States. In particular, the study aims to test the hypothesis that, as it goes from newcomer to intermediate to early-bird countries, governmental communication campaigns tend to become more tailored to specific target groups of population and more differentiated in terms of types of male violence addressed, modes of representation of violent acts, types of target groups, frames of male violence adopted by national govern…
The Italian Euromelanoma Day: evaluation of results and implications for future prevention campaigns.
2012
Background Melanoma incidence/mortality is increasing worldwide. “Euromelanoma Day” is a pan-European campaign for skin cancer prevention. Results of the 2010 Euromelanoma Day in Italy are reported herein. Materials and methods A questionnaire was used to collect data on participants' characteristics and suspected skin cancers. Result A total of 1085 participants was screened (64.1% females, median age 44 years). Suspicion rate, detection rate, and positive predictive values for melanoma were 1.3, 0.28 and 21.4%, respectively. Poorly educated, ≥35 years old, pale-skinned males were at higher risk for skin cancer than highly educated, <35 years old, darker-skinned females, although the latte…
On Martial Law at 50 : Fact-Checking the Marcos Story, Countering the EDSA History
2022
To fact-check and counter the historical denialism of the Marcos family, there is need for a counterfactual history analysis of the failings of the 1986 EDSA People Power Revolution. nonPeerReviewed
Crowdsourcing: An Application of Promotional Marketing
2015
Groups are more creative than individuals; therefore, they also contain more knowledge, and this assumption represents the central principle of crowdsourcing. The term “crowdsourcing” is a contraction of the words crowd (a large number of people) and outsourcing (the use of external assistance or help). The crowdsourcing concept was popularized and clearly defined in a Wired Magazine article published by the American journalist Jeff Howe in 2006, and since then, it has been implemented in a wide range of industries. Nowadays, with the proliferation of the crowdsourcing practices, it has become necessary to clearly define what crowdsourcing really is and what its specific limits are. So, whi…