Search results for "celebrity"
showing 10 items of 10 documents
The Taboo of the Perverse Dying Body
2014
A human being is continuously living towards death within a mortal body that is dying little by little, second after second. In the gloss of popular media, the taboo reality of this stain of mortality is hidden by a diversion, which is created by the multiple pornographies of visual culture: the pornography of perfect bodies and the pornography of violent death. No longer invisible or ‘unspeakable’, the taboo body has been appropriated to serve a function in the mainstream didactics. Both the lusus naturae of natural bodies and the decay of sickness and death are squeezed into such roles in the postmodern visual narrative that the mortality of the human being appears unlikely and accidental…
'I Show Off, Therefore I Am': The Politics of the Selfie
2016
International audience; Named word of the year by the OED in 2013, the “selfie” is a worldwide phenomenon. Many see these digital self-portraits as markers for the spread of narcissism or signs of the blurring of limits between the public and private spheres. Initially popular with young people, selfies were soon adopted by politicians who, in a mediatized society, are eager to adhere to new vogues and use digital trends to self-promote. Like “digital natives”, they attempt to go viral by turning their cellphones on themselves and tweeting. Contrary to more formal images (official portraits, campaign posters) where politicians are clearly packaged and marketed, self-snapped photos taken on …
Celebrity endorsement: influence of fan identification and brand collision on brand awareness and perceived value
2020
El deporte es un fenómeno social y económico en continua expansión, que contribuye a la prosperidad y la solidaridad en los países desarrollados (Aragonés, 2014). Ha sido reconocido por el Comité Olímpico Internacional como una herramienta para el fomento de la paz y las relaciones entre diferentes culturas. En relación a su vertiente económica, sobre la que se centra la presenta tesis doctoral, los ingresos generados fueron de 127 millones de euros en 2015, tal y como habían señalado las previsiones (PWC, 2011) y dio empleo a 1.700 millones de europeos en 2016 (Eurostat, 2018). Además, dada su pujanza y crecimiento en las últimas décadas, la industria del deporte ha sido objeto de interés …
"Kuchnia śląska jest najlepsza...", czyli o (do)cenionym dziedzictwie kulinarnym
2021
In comparison to other Polish regional cuisines, Silesian cuisine is complex and distinguished by the influence of other culinary cultures (mainly German, Austrian and Czech), which have made it so rich and include dishes not found anywhere else. Silesian cuisine, beside the Silesian dialect, is one of the determinants of the identity of people living in Upper Silesia. It not only identifies the origin of the inhabitants, but also cultural patterns arising from the long and rich culinary tradition.The article is devoted to discussing ways of presenting Silesian cuisine by culinary experts and – at the same time – culinary celebrities such as: Robert Makłowicz, Magda Gessler, Tomasz Jakubiak…
Kā slavenības ietekmēt patērētāju pirkšanas lēmumu?
2018
Mūsdienās slavenību ietekme ir ļoti ievērojama pasaules tirgus sastāvdaļa, kurā tiek ieguldīti miljoni. Viena no tendencēm mārketingā ir vietējo ekspertu, t.s. mikroslavenību, izmantošana produkta un pakalpojuma virzīšanā, kopā ar tradicionālām slavenībām, kuras ir pazīstamas visā pasaulē. Šīs maģistra darbs izpēta slavenību ietekmi, to efektu uz patērētāju pirkšanas uzvedību un patērētāju attieksmi pret slavenībām. Pētījumā izmantota kvalitatīva metoda sakarā ar to, ka tā atļauj dziļi izpētīt patērētāju uzskatus, viedokļus un komentārus. 24 dalībnieki no 150 piekrita piedalīties pētījumā. Tie tika sadalīti četrās fokusa grupās. Dalībnieki no 17 valstīm, to vecums ir 18-35 gadi, tiem ir Ins…
“F*** this shit” : Negotiating the Boundaries of Public Expression of Mother’s Negative Feelings
2021
In 2017, Finnish celebrity Sini Ariell published a blog post titled “F*** this shit” in which she revealed her difficult feelings as a mother of a newborn baby. Attracting attention from Finnish media, the post went viral. Through the empirical analysis of affective reactions to the post on an anonymous online discussion board, we explore how the limits of the public expression of negative maternal feelings are negotiated and maintained, but also challenged. Our results highlight the normative, even punitive dynamics of the digital intimate public, as commenters on the discussion board often argued that struggles and unhappiness during motherhood should not be made public but dealt with in …
Understanding the Strategies and Practices of Facebook Microcelebrities for Engaging in Sociopolitical Discourses
2022
In this paper, we study popular microcelebrities from the Global South to understand their strategies and practices on Facebook. Unlike traditional celebrities who gain their reputation through different types of physical performance, these microcelebrities attain their status by presenting themselves in a favorable way to their online followers. We conducted interviews with 19 microcelebrities from Bangladesh and analyzed our data using actor-network theory (ANT) and Goffman’s dramaturgical analysis (DA) of human interaction. We discuss the complex socio-technical ecosystem of the microcelebrity and the roles of non-human actors, such as platforms and local internet infrastructure along wi…
L'Orchestra di Auschwitz. Inchiesta su Alma Rosé
2023
Il libro è un'inchiesta sulla vita e il tempo di Alma Rosé (1906-1944), nipote di Gustav Mahler, debuttante e ragazza alla moda fra gli anni Venti e Trenta del secolo scorso, violinista il cui talento matura – paradossalmente – mentre l’ombra del nazismo si dispiega sull’Europa e infine direttrice dell’orchestra di Auschwitz. in un’epoca in cui la carriera del direttore d’orchestra era declinata soltanto al maschile. Giunta ad Auschwitz nell’estate 1943 e assegnata dapprima al Block degli esperimenti medici, Alma riuscì in breve tempo a diventare – nel piccolo mondo terribile del Lager – una specie di celebrità: ed è in quelle tenebre, d’altronde, che si svolge l’atto finale del dramma, oss…
Sociālo mediju ietekmētāju nozīme digitālajā mārketingā
2021
Šī pētījuma mērķis ir izprast sociālo mediju ietekmētāju nozīmi digitālā mārketinga produktos un pakalpojumos mūsdienu pasaulē. Apkopojiet atbilstošas zināšanas par sociālo mediju mārketingu un ietekmētājiem, kā arī sociālo mediju ietekmētāju lomu dažādu zīmolu un pakalpojumu veiksmīgā mārketingā. Izpētiet sociālo mediju ietekmētāju lomu zīmola attīstībā klientu interesēs. Sagatavotā aptauja galvenokārt sastāv no 15 jautājumiem ar atbilžu variantiem. Visi jautājumi tika izstrādāti, izmantojot kvantitatīvās analīzes metodes. Mans galvenais mērķis, veidojot anketu, ir efektīvi apkopot atsauksmes. Šīs analīzes pierāda, ka sociālo mediju ietekmētājiem ir milzīga ietekme uz mūsdienu tirgu, īpaši…