Search results for "commerce"
showing 10 items of 469 documents
Applying the Bass model to pharmaceuticals in emerging markets
2014
Albeit the Bass model was not designed for predicting sales of newly launched drugs, pharmaceutical companies commonly use it for this purpose, mainly because of its good predictive power. Empirical experience, however, mainly refers to mature markets and it is unclear how the model behaves in emerging markets. We try to fill this gap in the literature by comparing the estimation results of the Bass model between emerging markets and mature markets in a big dataset including more than 5,000 new launches from different countries. Our results show a good performance of the model in emerging markets. Compared to mature markets the estimated parameters on average are the same, but there is a h…
Factores determinantes y consecuencias de la adopción del comercio electrónico B2C:una comparativa internacional
2012
ResumenNumerosas empresas minoristas han decidido crear tiendas virtuales como alternativa a la tienda física. El presente trabajo pretende analizar los factores que influyen en esta decisión estratégica y su impacto sobre los resultados del negocio entre los principales minoristas del Reino Unido, Francia y España. A partir de una regresión binaria y del análisis de la varianza, los resultados muestran que la adopción del comercio electrónico por el minorista es afectada por el tamaño de la empresa, el tipo de bien comercializado y el país donde se ubica el establecimiento. Asimismo, se observan diferencias significativas en términos de beneficio y rentabilidad entre los minoristas que han…
Entrepreneurial Opportunities Created by Electronic Grocery Shopping
2000
Current trading of daily consumer goods, groceries, is based on large chain masters as co-ordinators and extensive use of small companies as subcontractors, stores as customer front-ends and self-service as means for picking-up and home delivery of the goods. Our research aims at sketching what will be their role in the age of Internet storefronts and seamlessly interlinked information system. We use task analysis to reveal the areas of opportunities created for entrepreneurs by changing industry operations and structure. The analysis is based on literature on entrepreneurs, explorative survey on EGSs (Electronic Grocery Shops) around the world on the Internet, and on the experiences of the…
IMPLICACIONES DEL USO DE BUSCADORES EN EL COMPORTAMIENTO DE COMPRA ONLINE
2009
RESUMENEl objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto que los consumidores que consideran la comodidad, reducciones de precio y amplitud de surtido como motivaciones relevantes para realizar compras online presentan una mayor predisposición al uso de buscadores en la realización de sus compras virtuales. La experiencia como internauta y como comprador en Internet son factores que influyen negativamente en el uso de buscadores para la realización de c…
The determinants of conversion rates in SME e-commerce websites
2018
Abstract Web retailers invest significant resources to improve the proportion of website visitors that make a purchase, also known as the conversion rate. Improving this rate is particularly important to SMEs that have traditionally lagged behind larger firms as they have found it difficult to justify the significant investment involved in website development against the historical low returns associated with an online sales channel. Identifying methods that increase conversion rates reduces these perceived barriers and increases effective SME participation in the growing e-commerce sector. This paper uses 1184 observations from 6 SME websites to identify and analyse the factors, or combina…
Aseguramiento del informe de sostenibilidad en España y Latinoamérica
2015
Este trabajo presenta un estudio sobre el aseguramiento de los informes de sostenibilidad emitidos en España y Latinoamérica. Sobre una muestra de 783 empresas que envían su informe de sostenibilidad al Global Reporting Initiative, se identifican en primer lugar las características corporativas que conducen a las empresas a someter a aseguramiento dicho informe. En segundo lugar, se analiza la evolución del mercado de aseguramiento y su distribución que se evidencia dominado por firmas auditoras. En tercer lugar, se estudia el contenido del informe de aseguramiento para observar las diferentes tendencias en su confección, así como para crear un índice sobre la calidad del mismo. Las conclus…
Innovation in retail: influence of ICT and its impact on customer satisfaction
2017
espanolEn la literatura se ha definido tradicionalmente el concepto “innovacion” como aspecto necesario para el desarrollo economico y competitivo de las empresas y/o industrias, considerando esta como un determinante primordial para la creacion de riqueza y crecimiento de las economias. Con este trabajo se pretende llevar a cabo una aproximacion al concepto “innovacion en el comercio minorista”, identificando su naturaleza y alcance, y definiendo vinculos con variables de larga tradicion en la investigacion en marketing como los beneficios y costes de la relacion, la satisfaccion percibida de los consumidores y la lealtad hacia el establecimiento. Se propone un modelo teorico que se invest…
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
2021
Purpose – This paper aims to explain the intention to use mobile phones for shopping based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT2) model in a developing country context, characterized by the mobile channel’s high growth rates. The research model analyzes perceived usefulness, perceived ease of use, social influence, facilitating conditions, and hedonic motivation on m-commerce usage intention. Design/Methodology/Approach – Data for the research were collected through a survey among mobile commerce users in Ecuador. We tested the model through partial least squares structural equations modeling (PLS-SEM). Findings and impli…
Mobile banking and consumer behaviour: New insights into the diffusion pattern
2004
Technological advancement has challenged the providers of financial services; the very nature of selling and buying financial services has changed. Mobile devices are among the newest channels to conduct banking electronically. This paper focuses on studying diffusion and adopters of mobile banking services. Previous research has identified the typical characteristics of a potential adopter in the electronic services era; this paper explores some contradictory empirical findings drawn from a mobile banking survey. The results provide an indication of the characteristics of potential subsequent adopters of mobile banking, and of differences between user segments. Consequently, the authors ar…
A conjoint analysis of customers' preferences for e-banking channels
2021
Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…