Search results for "conceptual metaphor"
showing 10 items of 24 documents
Ar veselību saistītas metaforas rakstos par ekonomiskiem jautājumiem
2018
Konceptuālo metaforu teorija izsaka iespējamību par universālu metaforu eksistenci dažādās valodās. Bakalaura darba mērķis bija identificēt veselības metaforas rakstos par ekonomikas jautājumiem angļu un latviešu valodā un noskaidrot kā tās konceptualizē ar ekonomiku saistītas problēmas. Pētījums ir balstīts uz konceptuālās metaforu teorijas. Metaforu identifikācijai kontekstā tika izmantota deduktīvā metode un izpētīja tās no kvalitatīvās un kvantitatīvās perspektīvas. Tika atklāts, ka visbiežāk sastopamākās veselības metaforas bija problēma ir slimība/traucējumi un uzlabojums ir ārstēšana/atveseļošanās ar metaforiskajām izpausmēm ‘vājums’ un ‘atveseļošanās’. Rezultāti atklāja, ka veselība…
Metaphoric Conceptualization of Social Reality in the Language of News Media
2021
Today, social reality can hardly be viewed as the one-state-one-nationone language ideological framework (Bauman and Briggs, 2003). The modern multilingual and multicultural communities are inclined to examine social reality in a multiple variety of socio-economic and political manifestations and forms. To understand how social reality can be explored through examining certain socio-political processes in a country, the present paper aims at analysing the role of conceptual metaphor in cases when political scandals, involving corruption charges of high-ranking officials in Latvia are considered. For this purpose, the present study has focused on the analysis of selected commentaries that de…
Zur Krankheits- und Vitalitätsmetaphorik im wirtschaftlichen Bereich der deutschen und polnischen Presse
2017
W niniejszym artykule podjęta została próba przedstawienia konceptualizacji abstrakcyjnych i złożonych zjawisk gospodarczych jako choroby/ witalności w polskim i niemieckim dyskursie prasowym. Kontrastywna eksplikacja zawartości znaczeniowej wybranych modeli metaforycznych, ukazanie ukrytej w nich intencji komunikatywnej jak również obrazu rzeczywistości oraz porównanie wyodrębnionych metafor na płaszczyźnie funkcyjnej i formalnej stanowiła istotny cel niniejszej pracy.
Metaphorische Weltkonstruktion im deutschen und polnischen Mediendiskurs zum Brexit
2021
W niniejszym artykule podjęta została próba przedstawienia i analizy specyficznej kulturowo, metaforycznej konstrukcji rzeczywistości w polskim i niemieckim dyskursie prasowym umiejscowionym wokół tematyki Brexitu. Kontrastywna eksplikacja zawartości znaczeniowej wybranych dominujących modeli metaforycznych, ukazanie ukrytej w nich intencji komunikatywnej jak również obrazu rzeczywistości oraz porównanie wyodrębnionych metafor na płaszczyźnie funkcyjnej i formalnej stanowiła istotny cel niniejszej pracy.
Etymology and conceptual metaphor; the case of 'in vain' in Greek and Latin
2015
The two Greek adverbs for 'in vain' have sill no good etymology above all because it is difficult to determine tje exact meaning of the connected roots. Yje Author takes into consideration the etymology proposed on the ground of phonetic laws and explains the meaning of the connected roots postulating a conceptual metaphor which is clear also in Latin and in Late Latin. The metaphor, grounded on the concept of a movement that is denied de facto, stremgthens the etymological conjectures.
Metaforu lietojums ziņu rakstos par 2016. gada ASV prezidenta vēlēšanām
2017
Bakalaura darbs ir veltīts metaforu lietojuma izmeklēšanai divu ASV laikrakstu (The Wall Street Journal un The New York Times) interneta vietnēs. Pētījums analizē konceptuālās metaforas lietojumu ziņu rakstos par 2016. ASV prezidenta vēlēšanām. Pētījuma mērķis ir izmeklēt konceptuālo metaforu nozīmi ASV prezidenta vēlēšanu konceptualizācijā. Pielietotā metode ir konceptuālo metaforu analīze. Apkopotie dati ļauj secināt, ka analizētajos rakstos koncetuālajām metaforām ir būtiska nozīme vēstījuma veidošanā.
'Rocking the boat' and 'putting spanners in the works': On different metaphorical conceptualizations of the European Union
2021
The article aims to analyze different metaphorical conceptualizations of the European Union in The Guardian discourse. The corpus of news texts subject to analysis comes from a manually compiled 930,000-word corpus of news articles, retrieved from The Guardian from May 2004 through December 2009. The analysis focuses on four most frequent metaphors identified in the corpus, namely, THE EU IS A HOUSE and THE EU IS AN ELITE CLUB, which are used in the context of the accession of new countries to the EU and the related problem of immigration, as well as THE EU IS A BOAT and THE EU IS A MACHINE, which are embedded in the context of internal EU tensions concerning home affairs. The analysis and …
A cognitive-based approach to President Obama’s educational discourse through the lens of his State of the Union Addresses (2009-2016)
2017
In order to gain a cultural understanding of the discourse on education used by President Obama, this article examines the source domains commonly used to refer to education in his State of the Union Addresses, from the time he took office in 2009 to 2016 when he will leave office. The study will proceed by applying insights from Conceptual Metaphor Theory (CMT), within the field of cognitive linguistics, supplemented by the Metaphor Identification Procedure (MIP) developed by the Pragglejazz Group. The source domains identified and discussed are: COMPETITION and ECONOMICS. In fact, the strong coherence in Obama’s speeches relies on the use of the story of competition as the concept that is…
Lakoff & Johnson lettori di Blumenberg? L'eredità della metaforologia nella teoria della metafora concettuale
2022
This paper aims at showing the analogies between Hans Blumenberg’s Metaphorology and George Lakoff & Mark Johnson’s Conceptual Metaphor Theory. Starting from the analysis of the proportion for which ABSOLUTE METAPHOR: METAPHORICAL EXPRESSIONS = BACKGROUND METAPHOR: CONCEPTUAL METAPHOR, we propose to compare Blumenberg’s Metaphorology with Lakoff & Johnson’s Conceptual Metaphor Theory, outlining similarities and differences in reference to: (a) the fundamental notions on which the two theories are based, (b) the methods and (c) the relationship between language-thought-culture assumed by the two theories. However, the reconstruction of the relation between the two theoretical paradig…
METAPHOR IN THE XXth CENTURY: TWO WAYS OF INTERPRETING THE CONCEPT
2018
Resumen El objetivo de este artículo es resumir, a través del análisis de las fuentes teóricas principales, el desarrollo de dos tradiciones en la interpretación de la metáfora. Simbólicamente las podemos denominar: 1) Visión formalista, centrada en la descripción de los rasgos de la metáfora, su estructura formal y las funciones que desempeña en un texto o un discurso; y 2) Visión pragmática y cognitiva que propone comprender la metáfora en relación con la situación comunicativa, mostrando también su papel como una de las cadenas básicas del pensamiento humano. Abstract The aim of this article is to summarize, through the analysis of the main theoretical sources, the development of two way…