Search results for "consumer behavior."

CONSUMER BEHAVIOR IN THE DIFFERENT SECTORS OF TOURISM

2010

Consumer behavior is a fascinating but difficult subject to research. This statement is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products is dependent on discretionary time and income. Thus, much attention has been devoted to determining motives for travel behavior, both in terms of choosing one tourism product over another and regarding the decision to commit time and money to tourism, as opposed to alternative uses of those same resources (Todd, 2001). The holiday that the consumer buys will probably provide the consumer with the major highlight of the year - a chance to escape from wo…

Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research

2020

The COVID-19 pandemic has impacted our daily behavior, from interactions with friends, colleagues, and family, to safety measures and working. Additionally, this pandemic has dramatically changed consumers’ shopping behavior. The purpose of this research paper is to examine the impact of Covid-19 pandemic on consumer behavior. Thus, this paper proposes a new model that incorporates three variables: attitude for online shopping during the COVID-19 pandemic, budget considerations during the COVID-19 pandemic, and future behavioral intention after the COVID-19 pandemic. This study’s main research approach is a quantitative survey and examination using a sample of Romanian consumers. Additional…

Diferencias cross-culturales en la decisión de compra de los jóvenes europeos

2010

El presente trabajo se ha planteado en torno a dos objetivos principales. Por un lado, investigar los antecedentes en la decisión de compra de los jóvenes consumidores europeos de cuatro países. Por otro, analizar cómo varía la influencia de estos antecedentes cuando se consideran consumidores de distinta nacionalidad y distintas categorías de productos. Para desarrollar este estudio se procedió a encuestar on line a una 'muestra de conveniencia'. Para ello, se contó con la colaboración de cinco universidades que tomaron parte en esta red: una de Francia, una de Alemania, una de Italia y dos de España. De este modo, se obtuvo una muestra final de 295 jóvenes. Los resultados exhiben que los …

Importance of Strategic Social Media Marketing

2017

Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussio…

Streaming era digital media piracy : an integration of three theoretical perspectives

2018

Consumer digital piracy in media contexts is one of the most publicized adverse developments brought on by the Internet and digitization of data. Since the turn of the millennium, it has irrevocably changed the business environment for the creative industries. The sharp decrease of recorded music sales, especially in the physical album format, is perhaps the best example of the negative effects digital piracy. However, the growth of legal services in digital music and video is balancing this trend, as consumers have found that piracy is no longer the obvious solution to acquiring music and video content. This also calls for new approaches to piracy research. We sought them by integrating th…

Consumer behavior in digital era : general aspects and findings of empirical studies on digital music with a retrospective discussion

2016

Influencia de la percepción multisensorial en la experiencia, satisfacción y felicidad del consumidor de música en vivo. Efecto moderador de la disca…

2023

La presente tesis doctoral se centra, a lo largo de cinco capítulos, en analizar la relación de la percepción multisensorial y la experiencia del consumidor en el contexto de la música en vivo. Además, estudia el efecto de esta última en la satisfacción, la felicidad subjetiva y la intención de compra, para personas con y sin discapacidad. El primer capítulo describe, por una parte, el contexto de la música y, por otra, aborda cuestiones relativas a la discapacidad de los consumidores. En el segundo capítulo se afronta la revisión de la literatura sobre: percepción multisensorial y experiencia de consumo. El tercer capítulo presenta en primera instancia el objetivo general y los objetivos e…

Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

2020

The present paper analyzed the influence of ethically minded consumer behavior on retailer&rsquo

THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES

2012

Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in order to create the premises for an experience in consumption. The repercussions for the experience marketing approach can range from brand advocacy, word-of-mouth, to loyalty and motivation to buy such an experience. Therefore, companies need to manage these experiences and pay attention to the moments of truth the customer has with the organization in question.

Consumer Ethics Research: Reframing the Debate about Consumption for Good

2008

Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to understand “consumer social responsibility” from perspectives such as consumer citizenship, political consumerism and consumer decision making. Much of the literature dealing with positive ethical dimensions of consumer behavior is limited to augmentations of conventional models of consumer behavior and the decisions rules that operate within them. This paper a…