Search results for "consumer behavior"
showing 10 items of 111 documents
Eco depletion: The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
2021
Abstract The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no sig…
Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis
2022
This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies. peerReviewed
Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De…
2008
ResumenLa literatura de marketing sugiere que las acciones y programas de responsabilidad social empresarial podrían mejorar la imagen y la reputación de las empresas ante los ojos de sus consumidores y ser una importante fuente de ventaja competitiva para las mismas. Sin embargo, poco se sabe acerca las percepciones de estos stakeholders al respecto y sobre sus efectos en dichas variables. Para conocerlos, se llevó a cabo una revisión de la literatura, en donde se planteo un modelo teórico de relaciones estructurales el cual es contrastado empíricamente a través del análisis de su estructura de covarianzas. Para tal objetivo, se utiliza una muestra de 358 consumidores jóvenes de telefonía …
Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and v…
2022
The COVID-19 pandemic has influenced consumer behavior in numerous ways. Most of the public health measures have centered around minimizing social contact and physical touch. In the present study, we investigate the impact of such touch restrictions, introduced during the pandemic, on consumers’ shopping responses and payment preferences in the context of a perishable food category amenable to tactile evaluation (fresh fruits and vegetables). The study used a single-factor between-subjects design (during vs. before the COVID-19 pandemic), with the data collected in a scenario-based online experiment from a sample of 729 participants. The results revealed significantly less favorable shoppin…
Reklāmas ietekme uz jaunās paaudzes patērētāju uzvedību Uzbekistānā
2022
Pētījuma mērķis ir izpētīt patērētāju uztveri, attieksmi un atbildi uz tiešsaistes reklāmām Uzbekistānā. Lai sasniegtu pētījuma mērķi, tika izstrādāta strukturēta anketa un ar izlases palīdzību tika apkopotas 200 respondentu no Uzbekistānas atbildes. Tika konstatēts, ka tiešsaistes reklāma ir noderīga respondenta atbilstoša lēmuma par pirkumu pieņemšanai, kā arī tiešsaistes reklāma pozitīvi ietekmē patērētāja pirkšanas tendences. Tika noskaidrots, ka reakciju uz tiešsaistes reklāmu spēcīgāk prognozē patērētāja attieksme nekā patērētāju uztvere par reklāmu tiešsaistē. Rezultāti liecina par to, ka uzņēmumiem, kas veicina produktu pārdošanu ar tiešsaistes reklāmām, ir jācenšas sasniegt potenci…
Study of the Importance of Emotional Factors Connected to the Colors of Fresh-Cut Cactus Pear Fruits in Consumer Purchase Choices for a Marketing Pos…
2015
Cactus pear has always aroused curiosity because of its shape and its particular structural characteristics (plate and spiny clatodes, oval fruits of different colors and flowers of an enchanting beauty). This plant evocates the territory where it grows, characterized by a sub-tropical climate, which in Europe is represented by the region of Sicily (Southern Italy), that is one of the main producers of the Mediterranean area. Sicily has three native cultivars with different colors of the fruit: red, yellow and white. The variety with the yellow fruit is the most widespread, although all of them are commercialized. The chromatic variety of these fruits might be an important element of attrac…
The Consumer Resistance Behavior towards Innovation
2013
Abstract The purpose of this work is to identify and analyze consumer resistance in order to understand this concept in the area of resistant behavior. The paper converges on studying the resistance to innovation from a theoretical perspective and to show it importance in innovation process. The paper concludes bydescribing the complexity of resistance to innovation, its forms and effects on the behavior of consumers and market. Although most authors focus their research on positive adoption decisions, this paper instead focus on developing insight into the relatively underdeveloped area of resistant behavior literature by presenting key concepts of resistance to innovation.
Contribution à la caractérisation de la mémoire des aliments
2008
Memory plays a fundamental role in the acquisition of food likes and dislikes. As a consequence, a better understanding food memory will contribute to a better understanding food choice and behavior. This work sets out several experiments based on a common recognition paradigm: during a first session, participants are exposed to the food to be remembered (target) under conditions ensuring incidental learning. After a certain retention interval, participants are asked to recognize the target among a set of distractors with a flavor and/or a texture slightly different from the target. In line with previous works on food memory, three main results emerged from this work. First, participants of…
The adoption of photovoltaic micro production systems in Finland
2016
A sustainable supply of energy is one of the most important requirements in order to achieve sustainable development. By using renewable resources society is not dependent on depleting reserves, but instead can have an inexhaustible source of clean energy. The rapid development of photovoltaics has led to lowered prices and increased efficiency making them more attractive alternative as a source of household electricity. Although governments play a key role in setting the constraints of how renewable energy is adopted, the wide-spread adoption of distributed electricity production ultimately depends on consumer decisions to buy them. This study examined the adoption process of photovoltaic …
Linking functional and relational service quality to customer satisfaction and loyalty: differences between men and women.
2010
This study assessed differences between men and women in the association of perceptions of service quality with customer evaluations. Functional (efficiency with which the service is delivered) and relational (customers' emotional benefits, beyond the core performance, related to the social interaction of customers with employees) dimensions of service quality were measured as well as customer satisfaction and loyalty. The sample of 277 customers (191 men, 86 women), surveyed in 29 Mexican hotels, had a mean age of 38.1 yr. ( SD = 9.7) for men and 34.5 yr. ( SD = 11.0) for women. To be eligible for survey, customers had to have spent at least one night in the hotel in question. Analysis in…