Search results for "consumer behaviour"
showing 10 items of 213 documents
Food waste reduction and taking away leftovers: Interplay of food-ordering routine, planning routine, and motives
2021
The hospitality literature is quite deficient in insights on consumer behaviour towards food waste generation and its mitigation in out-of-home dining. The present study addresses this gap by undertaking a mixed-method study to examining a broad spectrum of diners’ behaviour, beginning from planning the meal and ending with bringing the leftovers home. To this end, it utilises the Stimulus-Organism-Response theory to conceptualise the association of planning routine, food-ordering routine, motives, attitude, and behaviour of taking away leftovers and throwing away leftovers. The results of analysis of the data collected from 276 diners in the United States confirm a positive association of …
The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising
2011
PurposeThis paper aims to explore some of the effects of belonging to a virtual brand community on consumer behaviour. It also proposes the concept of belonging as a three‐dimensional construct.Design/methodology/approachThe paper proposes that belonging to a virtual community has positive effects on consumer satisfaction, affective commitment and word‐of‐mouth behaviour. After validation of the measurement scales the hypotheses are contrasted through modelling.FindingsThe data show that belonging to a virtual community may enhance consumer satisfaction, affective commitment and word‐of‐mouth advertising towards the brand around which the community is developed. In addition, the paper intro…
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
2017
The exchange of comments online about branded offers is defined in the literature as electronic word of mouth (eWOM). Most of the existing academic research on consumer behaviour focuses on positive emotions and behaviour about branded offers (Veloutsou and McAlonan 2012; Zarantonello et al. 2016). However, next to sharing positive comments, consumers are increasingly using online media to distribute unfavourable experiences and opinions about products and brands (Ullrich and Brunner 2015), and more research on the effects of the expression of negative comments online is needed. The negative electronic word of mouth (NeWOM) is defined in this study as negative statements made or distributed…
Emotions in segmentation
2004
Abstract This paper presents an empirical study into tourist segmentation based on consumption emotions evoked by the enjoyment of leisure and tourism services. The research was conducted with 400 tourists visiting attractions. Taking as a basis the bidimensional approach to emotions—pleasure and arousal dimensions—the results provide support for the suitability of emotions as a segmentation variable. Those experiencing greater pleasure and arousal showed an increased level of satisfaction as well as more favorable behavioral intentions, meaning loyalty and willingness to pay more. Among the recommendations directed towards service organizations is the incorporation of affective variables i…
Turismo incoming in Sicilia: criticità e primi risultati di un’indagine ad hoc
2011
Perspectives on Digital Content Markets: A Literature Review of Trends in Technologies, Business and Consumer Behaviour
2010
In this paper, we focus on digital content markets (DCMs), which have typically been seen as an offspring of technological and business innovations. However, recent trends indicate that these two perspectives are not enough when attempting to understand how DCMs actually work. Technology is obviously a prerequisite for business innovations, which in turn provide new possibilities for consumers. Nevertheless, consumer behaviour is not only a result of technological and business innovations, but by itself a crucial factor of DCMs. In this paper, we attempt to clarify the general view of DCMs by carrying out a literature study that is based on the above mentioned three perspectives: technology…
The effect of tempo of background music on duration of stay and spending in a bar
2009
Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets
2020
The present paper analyzed the influence of ethically minded consumer behavior on retailer&rsquo
Personības iezīmju saistība ar tiešsaistes iepirkšanas motivāciju
2018
Bakalaura darba mērķis, ir noskaidrot saistību starp personības iezīmju un interneta veikalu patērētaju uzvedību. Balstoties uz to autors izvirza pētījuma jautājumu: „Kāda ir saistība starp personības iezīmēm un tiešsaistes iepirkšanās motivāciju?”. Izlasi veidoja 60 Interneta veikalu patērētāji, vecumā no 18 līdz 59 gadiem. Dati tika ievākti ar piecām aptaujām: 1)Demogrāfijas aptauja 2)BFI (Big Five Inventory, John & Srivastava, 1999). I. Austera adaptētā versija latviešu valodā (Schmitt et al., 2007). 3) Izveidota Hedonisma un utilitarisma iepirkšanās motivācijas (Hedonic and utilitarian shopping motivations, Kovalenko, 2017) aptauja, balstīta uz autoru Arnolda un Reinolda (Arnold & Reyno…
Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador.
2022
Las redes sociales han reestructurado el paradigma de la comunicación en el marketing. Investigaciones recientes demuestran que la conducta de consultar reseñas está adquiriendo un rol fundamental en la decisión de compra de los consumidores. En este contexto, el presente estudio desarrolló un marco de investigación para determinar la cadena de relación entre influencia social, credibilidad percibida del boca a boca, adopción del boca a boca e intención de compra aplicada a la industria cosmética del Ecuador. A través de una muestra de 406 consumidores y la aplicación del método de análisis de ecuaciones estructurales, los resultados evidencian el vínculo existente entre las variables plant…