Search results for "consumer behaviour"

Behavioral reasoning theory (BRT) perspectives on E-waste recycling and management

2021

Abstract Each year, millions of tons of electronic waste (or e-waste) are generated worldwide, thus, fueling concerns among scholars, practitioners, policymakers, and governments about e-waste recycling and management. The past few years have witnessed a growing interest among scholars to examine the behavioral issues concerning e-waste recycling. However, most of the existing studies have focused on adopting e-waste recycling and related innovations. It is already known that ‘reasons for’ and ‘reasons against’ the adoption of any innovation are quantitatively different. The current study bridges this gap by utilizing a novel consumer behavior framework called behavioral reasoning theory (B…

Identifying relevant segments of AI applications adopters : Expanding the UTAUT2’s variables

2021

Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday lives. However, research examining consumer behavior in using AI apps is scant. We examine critical factors in AI app adoption by extending and validating a well-established unified theory of adoption and use of technology, UTAUT2. We also explore the possibility of unobserved heterogeneity in consumers’ behavior, including potentially relevant segments of AI app adopters. To augment the knowledge of end users’ engagement and relevant segments, we have added two new antec…

Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing

2000

IMPLICACIONES DEL USO DE BUSCADORES EN EL COMPORTAMIENTO DE COMPRA ONLINE / IMPLICATIONS OF THE SEARCH ENGINES USE IN THE ONLINE SHOPPING BEHAVIOUR

2009

El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto que los consumidores que consideran la comodidad, reducciones de precio y amplitud de surtido como motivaciones relevantes para realizar compras online presentan una mayor predisposición al uso de buscadores en la realización de sus compras virtuales. La experiencia como internauta y como comprador en Internet son factores que influyen negativamente en el uso de buscadores para la realización de compras …

LGB´s Arts Affinity: An Empirical Study of Theater Audiences Based on Motivations

2021

The extended belief of gay people being more creative and showing higher interest toward arts lacks robust empirical support. The pioneer study on this issue highlighted that LGB´s arts participation was mostly explained by demographic factors such as level of studies, residence and family situation, which suggests that differences due to sexual orientation tend to fade. In this paper, we put forward the hypothesis that sexual orientation influences motivations to participate, which emphasizes their role and heterogeneity. To do so, we conducted a survey on participants at an alternative performing arts festival collecting information on socio-demographics, including sexual orientation, mot…

Factors and information sources influencing students' consumer behaviour: a case study at an Italian public university

2018

This article examines the factors and the preferred sources of information that influence prospective Italian students' choice of a Department of Business and Economics at a public university. Results, based on quantitative survey data, show that both future undergraduate and future postgraduate students value the reputation of the university, the guidance services offered by the institution and the degree of specialisation as important factors that drive their choice, and peers' suggestions are the most relevant information source for both groups. The paper provides insights on how traditional elements are combined with more contemporary ones in domestic Students' Consumer Behaviour. Findi…

Improving eco-efficiency of a swimming hall through customer involvement

2013

Abstract Findings from a project aiming to improve eco-efficiency of a swimming hall in Finland are presented in this article. There are various opportunities for eco-efficiency improvements for a swimming hall, many of which belong to responsibilities of the staff. However, there are aspects where also customers could participate. Consequently, changes in the current behavior of the swimming hall management, staff and customers are required. Results from customer survey and staff interviews suggest that lack of knowledge about the swimming hall-specific environmental impacts and possibilities of the respondent (either staff or customers) to actively engage in pro-environmental work at the …

“Rationally Local”: Consumer Participation in Alternative Food Chains

2015

Why are consumers increasingly participating in alternative food chains to co-produce and distribute foods with farmers? In this paper, values and food-related lifestyles, as well as transaction costs and socio-demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food-related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. A…

Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

2017

Previous literature on consumer behavior has tackled the experiential approach in retailing services in depth; however, most of the previous studies have concentrated on the simultaneous but not concatenated effects of value dimensions on satisfaction and/or loyalty. Furthermore, tourists' shopping behavior remains an underdeveloped area of study from the experiential perspective. This work explores experiential tourist shopping value, aiming to (a) explain tourists' loyalty to retailers by adding causality to experiential dimensions and (b) prove the subjectivity of these values. After a diachronic and synchronic review of the literature on experiential shopping value, a structural model w…

Climate change, consumer lifestyles and legitimation strategies of sustainability-oriented firms

2021

Abstract This study explores the links between climate change, consumer lifestyles, and legitimation strategies of sustainable firms. Our findings offer new insight into this under-researched area based on qualitative case studies of four Nordic firms operating in industrial and consumer contexts. We find that climate change consciousness is a major driver for all case firms’ sustainability-focused operations, but the dynamics differed. Achieving sociopolitical legitimacy emerges as an important factor for the case firms operating in the energy sector, especially as it connects to government incentives and regulative pressures. However, cognitive legitimacy is increasingly important for the…