Search results for "consumer"
showing 10 items of 880 documents
I diritti dei consumatori dopo la Direttiva 2011/83/UE
2013
Il saggio offre una disamina critica dei contenuti della Direttiva 2011/83/UE, anche in rapporto agli obiettivi annunciati nella Proposta ( e poi abbandonati), soffermandosi particolarmente sulle regole in tema di obblighi di informazione al consumatore.Alla luce di queste regole, la nuova Direttiva si rivela quale ulteriore significativa conferma della scelta che affida l'obiettivo della trasparenza contrattuale a rigide prescrizioni di forma e contenuto dell'informazione, lungo un processo che qui viene definito di "standardizzazione" delle condotte del professionista. L'obiettivo di disclosure viene affidato non a tecniche di controllo e verifica del concreto livello di informazione offe…
Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
2021
The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [1,2]. We are only at the beginning of seeing these effects, and this new scenario offers opportunities to articulate research in the area of marketing aligned with the urgency of recovering customer trust and reactivating sales [3]. The five contributions presented in this Special Issue, “Brand Equity, Satisfaction, and Word of Mouth”, aim at being incorporated into the dynamics of methodological and thematic innovation in marketing, in reply to some of the research pr…
Over-ordering and food waste: The use of food delivery apps during a pandemic
2021
There is a paucity of research on the role of food delivery apps (FDAs) in food waste generation. This gap needs to be addressed since FDAs represent a fast-growing segment of the hospitality sector, which is already considered to be a key food waste generator globally. Even more critically, FDAs have become a prominent source of ordering food during the COVID-19 pandemic. In addition, the growing usage of FDAs warrants an improved understanding of the complexities of consumer behavior toward them, particularly during a health crisis. The present study addresses this need by examining the antecedents of FDA users’ food ordering behavior during the pandemic that can lead to food waste. The s…
Joint Audit, Audit Market Structure, and Consumer Surplus
2017
We use a structural application of the discrete choice model to investigate how the introduction of a joint audit policy would affect audit market structure and consumer surplus. We perform this policy evaluation by identifying demand fundamentals in a joint audit regime and applying them to a single audit regime. We find that a joint audit requirement has the potential to change the audit market structure substantially but that the effects are sensitive to the specific policy design. For example, small audit firms gain market share in a joint audit regime but only if an equal sharing of the workload between the two joint auditors is not required. Our counterfactual analysis reveals that th…
Understanding the consumption of plant-based meat alternatives and the role of health-related aspects. A study of the Italian market
2023
One possible solution to address some of the current health and environmental challenges we are facing is to choose plant-based meat alternatives (PBMAs). However, from the literature, the role of PBMA products in the consumer’s diet and whether they are a substitute for red meat consumption or if they only represent an enrichment function is not clear. Moreover, little is known about how health-related aspects affect consumer choices. This study tries to understand the role of PBMAs in consumption habits and the effects of health-related aspects in PBMA consumption. The results show that PBMA consumption occurs in substitution to red meat, and it is associated mainly with healthy and susta…
Consumers' eating habits during the Covid-19 pandemic: Evidence of an experimental analysis in Italy.
2021
During the COVID-19 pandemic, the Italian food supply chain responded to the needs of consumers by giving continuity to the supply of food products even if the Italian food system in the first phase of lockdown had to deal with the anxiety of consumers who rushed to the food stores to "clear the shelves ". The aim of this research is to provide a qualitative interpretation of Italian families' food consumption experiences during the lockdown due to Covid-19, which lasted from March 9, 2020 to May 4, 2020. This research has examined twenty Italian families and reveals that anxiety about the exhaustion of food stocks was detected in the first weeks of the lockdown, where there were consumers …
The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
2019
In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisition of knowledge from social media seem to be decisive factors in determining sponsorship success....
“Great to see ur staff are doing their job properly”
2018
The emergence of new technologies has changed the way people communicate. Social media have allowed businesses to connect with customers and to market their products more efficiently. However, these platforms also allow customers to share information and opinions with the company and fellow customers, diverting from previous online service encounters which only allowed the interaction between the service provider and the customer. This new digital space of communication is in need of research. Therefore, the main objective of this paper is to analyze how customer (dis)affiliation is discursively realized on Facebook. To do so, a corpus of comments published by customers on the Facebook page…
Be congruent and I will be loyal: the case of sport services
2019
This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity and creating a model to be tested. Congruence explain 43% of credibility and that these two variables explain up to 73% of trust. Credibility and trust can explain up to 73% of the attitudes, while attitudes would explain up to 50% of loyalty. In the case of sports services, brand perception and its relationship with loyalty remain largely unaddressed. For this reason, it is interesting to carry out research on this subject, bringing new evidence to business reality to help ma…
‘Tour me onshore’: understanding cruise tourists’ evaluation of shore excursions through text mining
2018
ABSTRACTThe aim of this paper is to shed light on the elements underlying cruise tourists’ evaluation of shore excursions, approaching them as an interaction of expressive and instrumental components.To fulfil the aim of the investigation, a thematic content analysis of 1296 online reviews was conducted using the text-mining software Leximancer. The results of the study revealed that cruise visitors with different overall satisfaction with their guided tour focus the narrative of their opinion on different tour attributes. Thus, the dominant themes of the cruise passengers delighted with their tour included the performance of the tour guide, the arrangement of the tour, as well as the cruis…