Search results for "consumer"
showing 10 items of 880 documents
Evaluating Dance Consumption through the Experiential Value Approach
2018
Purpose – The experiential paradigm has been confirmed as a valuable means to explore and understand people’s consumption of cultural services, thus drawing an increasing interest in the marketing and consumer behavior literature. In this context, consumers’ behavioral decisions are considered not as merely functional but also strongly influenced by emotional dimensions and intrinsic aspects. As consumption of arts is strongly associated with feelings, the experiential approach is a valuable lens for exploring and understanding individuals who consume cultural services. This paper therefore adopts the experiential approach to assess dance as a consumption experience, which is meant to be in…
Kultūras ietekme uz patērētāju rīcību mārketingā: piemērs- amerikāņu kultūras ietekme uz Eiropas biznesa kultūru
2018
Šis bakalaurs ir par kultūras ietekmi uz patērētāju uzvedību mārketinga kontekstā. Mērķis bakalaura tēzēm ir izpētīt kā kultūra ietekmē patērētāju uzvedību, ņemot vērā mārketingu un atsaucoties uz Eiropas kultūras amerakanizēšanos. Pirmais nodaļa ir teorija par kultūru un tās ietekmi uz patērētāju uzvedību mārketinga kontekstā. Otrā nodaļa satur amerikāņu kultūras ietekmes analīzi uz patērētāju uzvedību un nobeigumā trešajā nodaļā autors analizē veikto aptauju par Eiropas biznesa kultūras amerikanizēšanos. Aptaujas dalībnieki no piecām Eiropas valstīm: Latvijas, Spānijas, Vācijas, Francijas un Itālijas. Tika aptaujāti 165 dalībniki. Galvenie pētījuma secinājumi ir kopīgā piekrišana no Eirop…
Gaining competitive advantage through customer value oriented management
2001
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the proposed model, benefits and costs are defined in terms of consumers’ perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers’ expectation of value satisfaction before buying.
Consumer perceptions of product packaging
2006
Purpose – This paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers.Design/methodology/approach – Data collection was divided into two phases. The first, (based on designers' opinions), to determine the key graphic variables in the design of packaging. The second, (based on consumers' opinions), to associate each packaging with a positioning strategy. The seven product‐positioning strategies selected were represented from the consumers' standpoint using multidimensional scaling. Four maps were obtained related to: alternative packaging colours; alternative packaging typog…
Teleshopping adoption by Spanish consumers
2007
PurposeThe purpose of this paper is to analyse key drivers of teleshopping adoption.Design/methodology/approachThe impact of demographics, televiewing behaviour, non‐store shopping previous experience and attitude to teleshopping in present and future teleshopping decisions is analysed in the paper.FindingsData analysis shows that attitude towards teleshopping and teleshopping genre exposure are the main predictors of teleshopping behaviour, while consumer attitude towards teleshopping and previous experience as user of non‐store shopping channels (catalogue and television) are the most relevant factors influencing future teleshopping intention.Practical implicationsThis research enables co…
Patērētāju uzvedību ietekmējošie faktori Latvijas digitālā mārketinga vidē
2020
In today's world, modern technologies are becoming part of day to day life of most people in the world and becoming an effective tool for marketing activities. That is why the digital environment is very important as the number of users is increasing every year. Traditional marketing can also be used in the digital environment, but it has to be adapted to the needs of online consumers. Nowadays, online advertising is considered as one of the keys to the success of a company. Customer's voice has always been one of the most important part of marketing. Thanks to digital technologies customers can get not only information about the product but also to purchase it from the internet. Any potent…
Characteristics of early adopters in mobile communications markets
2007
PurposeThe purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters; thereby, to help practitioners to predict early adoption and segment the market.Design/methodology/approachData were collected by postal questionnaire from 26 per cent of a sample of 3,000 customers of a telecommunications service provider in Finland, stratified into three sub‐samples according to type of usage. For this paper, the returns from the two sub‐samples with the highest rates of use were analysed.FindingsPrevious experience of related types of communications services significantly and positively infl…
Ethical consumerism: a view from Finland
2004
Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers’ perspective on ethics is still a little researched area. This study reports a survey ( n = 713) on the views of Finnish consumers about ethics in trade. Consumers’ willingness to promote business ethics as well as the obstacles to ethical consumption are investigated. The results of the study show that while the majority of the respondents regard business ethics as important, this attitude does not translate into their choice behaviour. Consumers are uncertain about which products and firms follow ethical rules and which do not. The most important obstacles to ethical cons…
The use of small instant loans among young adults - a gateway to a consumer insolvency?
2009
The aim of this paper is to study 18- to 29-year-old Finnish consumers' use of instant small loans (i.e. SMS loan) and other consumer credit services that have increased notably in the past few years. We examine what kind of expenditures instant credit is used for and focus also on young consumers' financial situation and their perceptions of themselves as money handlers. The research method is quantitative, and data are derived from an open online survey (n = 1610). Our results reveal that consumer credit is used by young people in all income brackets and employment positions. However, there is a clear connection between certain life-course stages (young, single parent), financial position…
Dimensions of cosmopolitanism and their influence on political consumption: an analysis focused on Spanish consumers
2013
The purpose of this study was to confirm the hypothesis that political consumption ‐ a form of consumerism whose importance has increased during the past few years ‐ can be considered a form of critical action, and that cosmopolitanism contributes to its development. The main objective was, first, to analyse an unexplored dimension of political consumption and, second, to obtain a measurement proposal for what some authors have called ordinary cosmopolitanism. The study, based on a survey, was divided into three sections. The first section offers a theoretical introduction to the study proposal. The second describes the hypothesis and the data analysis strategy, and proposes an operationali…