6533b7d0fe1ef96bd125a243

RESEARCH PRODUCT

Ethical consumerism: a view from Finland

Reetta Marikki OksanenOuti Uusitalo

subject

MarketingEconomics and EconometricsComputingMilieux_THECOMPUTINGPROFESSIONPerspective (graphical)Public Health Environmental and Occupational HealthInformation processingComputingMilieux_LEGALASPECTSOFCOMPUTINGProduct availabilityComputingMilieux_COMPUTERSANDSOCIETYCorporate social responsibilityEthical consumptionBusinessMarketingBusiness ethicsEthical consumerismApplied PsychologyConsumer behaviour

description

Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers’ perspective on ethics is still a little researched area. This study reports a survey ( n = 713) on the views of Finnish consumers about ethics in trade. Consumers’ willingness to promote business ethics as well as the obstacles to ethical consumption are investigated. The results of the study show that while the majority of the respondents regard business ethics as important, this attitude does not translate into their choice behaviour. Consumers are uncertain about which products and firms follow ethical rules and which do not. The most important obstacles to ethical consumption were difficulties in obtaining information, problems in product availability and high prices of ethical products.

yearjournalcountryeditionlanguage
2004-06-01International Journal of Consumer Studies
https://doi.org/10.1111/j.1470-6431.2003.00339.x