Search results for "consumer"
showing 10 items of 880 documents
Behavioral reasoning theory (BRT) perspectives on E-waste recycling and management
2021
Abstract Each year, millions of tons of electronic waste (or e-waste) are generated worldwide, thus, fueling concerns among scholars, practitioners, policymakers, and governments about e-waste recycling and management. The past few years have witnessed a growing interest among scholars to examine the behavioral issues concerning e-waste recycling. However, most of the existing studies have focused on adopting e-waste recycling and related innovations. It is already known that ‘reasons for’ and ‘reasons against’ the adoption of any innovation are quantitatively different. The current study bridges this gap by utilizing a novel consumer behavior framework called behavioral reasoning theory (B…
The adoption of photovoltaic micro production systems in Finland
2016
A sustainable supply of energy is one of the most important requirements in order to achieve sustainable development. By using renewable resources society is not dependent on depleting reserves, but instead can have an inexhaustible source of clean energy. The rapid development of photovoltaics has led to lowered prices and increased efficiency making them more attractive alternative as a source of household electricity. Although governments play a key role in setting the constraints of how renewable energy is adopted, the wide-spread adoption of distributed electricity production ultimately depends on consumer decisions to buy them. This study examined the adoption process of photovoltaic …
RAPPRESENTANZA E DIRITTO EUROPEO
2011
Il lavoro propone una riflessione diretta a cogliere l'influenza che i dati "europei" offrono ad una ricostruzione della rappresentanza. In particolare si parte dalla questione relativa ad una possibile rilevanza del fenomeno rappresentativo nell'ambito dei rapporti c.d. consumeristici, interrogandosi sul se e come vi sia spazio in regole che hanno nella qualità delle parti il loro ambito di riferimento per un fenomeno di sostituzione, qual è la rappresentanza. Viene così analizzato il dibattito interno relativo al concetto di parte, così come emerge nella riflessione sul negozio rappresentativo, per poi esaminare la questione dall'angolo visuale del consumatore, alla luce di quella che app…
Studying the User Experience in Online Banking Services: An Eye-Tracking Application
2019
Abstract Neuromarketing as research method contrbutes to understanding consumer behavior a step further than traditional marketing research. The aim of the current study is to explore the usability and cognitive understanding of banking services webpages. In this regard, the theoretical part of the article reviews the relevant literature related to neuromarketing as research method and the use of eye-tracker as research technique. Further on, a two-step research design was developed for studying the consumers’ attention and memory during and after viewing two Romanian banking services websites. The results showed that the way information is structured and presented on the webpages influence…
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results
2000
It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).
Como as práticas ecológicas e o desperdício de alimentos influenciam o capital de marca do restaurante?
2020
Resumen El presente trabajo tuvo por objetivo evaluar la incidencia de las prácticas verdes, la innovación sostenible y el manejo del desperdicio alimentario en la construcción del capital de marca de los restaurantes. A partir de una investigación cuantitativa dirigida a responsables de restaurantes en Ecuador, se obtuvieron 120 cuestionarios válidos que permitieron estimar un modelo de ecuaciones estructurales a través de la regresión de mínimos cuadrados parciales. Los resultados obtenidos evidencian que las prácticas verdes orientadas a la formación del empleado y la innovación sostenible contribuyen significativamente a la reducción del desperdicio alimentario, que, a su vez, junto a l…
Promoting Food Waste Reduction at Primary Schools. A Case Study
2021
Food waste (FW) has recently attracted the interest of different institutions and has been the focus of many studies due to its important environmental, social and economic impact. This paper aims to analyze whether a didactic intervention, consisting of informing teachers and pupils and involving pupils in reducing FW, could bring about changes in the level of knowledge and attitude towards FW and in the amount of FW generated during the mid-morning break and lunch at schools. This study was conducted at a public Primary School in Valencia (Spain). Subtle changes in the level of knowledge and attitude towards FW were detected in teachers and pupils after the intervention. Around 30% of FW …
Consumer Behavior Knowledge for Effective Sports and Event Marketing
2011
Consumer Behavior Knowledge for Effective Sports and Event Marketing L. R. Kahle & A. G. Close (Eds) New York, NY: Routledge, 2011, 348pp., ∈68(£55), ISBN 978-0-4158-7358-1 Lynn R. Kahle (Universit...
Marketing and Logistics Cooperation Problems in Latvian Companies
2014
Abstract The given article analyses the discrepancies in the tasks of marketing and logistics and cooperation problems between these two areas within a company, as well as defines the role of these disciplines in the common system of business management. The authors point out the necessity of effective cooperation of marketing and logistic resulting in efficiency growth of the company and in improvement of competitiveness by means of collaboration synergy. Authors propose the results of the inquiry carried out in Latvian companies, revealing the most popular models of integration of marketing and logistics within the company and main cooperation problems between the departments of marketing…
Motivators and Inhibitors of Distance Learning Courses Adoption
2008
The main aim of this chapter is to present an in-depth study of the factors influencing asynchronous distance learning courses purchase decision. We analyse the impact of relations with the Internet, distance course considerations, and perceived shopping risk on the decision to do an online training course. A convenience sample of 111 students attending classroom-taught postgraduate and management training programmes were used in March 2005 to obtain the information necessary to test in the Spanish market the conceptual model proposed by applying logistical regression. The results show that perceived course utility, lack of mistrust in the organising institution (service considerations), an…