Search results for "consumer"

Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations

2009

PurposeThe purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.Design/methodology/approachThe paper introduces the papers in this special issue.FindingsTourists are part of the tourism production process. They engage with supply networks and interact with destinations.Originality/valueThe paper provides an introduction to six contributions that are particularly relevant for understanding and managing the content of the interaction between the network nodes, in particular business‐to‐consumer relationships.

The Impact of Social Media on Consumer Buying Intention

2017

Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies. In the current era, these traditional marketing streams are just a small segment of the varied approaches used to market and brand products. The increasing focus on social media shaped state of the art advertising and shifted the way companies interact with their target groups. As a result, the effective use of social media has become an essential part of creating and maintaining a competitive advantage. Subsequently, companies now place considerable value on the way in which social media can be u…

Co-Creation of Value for IT-Enabled Services : A Case of Geocaching

2013

This study explores how value is co-created in one particular IT-enabled service, geocaching. Consumer Information Systems (CIS) framework is used as a sensitizing framework to study experienced geocachers' (n=14) perceptions of what they value in geocaching. The following core values emerged that motivate people to co-create value in geocaching: challenging oneself and others, joy of success, learning, and social relations. The results reveal that geocaching is distinctively hedonic in nature, as people pursue happiness and utility via geocaching. Even support for the geocaching community was motivated by such values. In addition, the results reveal that the environment of geocaching and s…

Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives

2014

Abstract Consumer engagement is a multidimensional concept comprising cognitive, emotional, and/or behavioral dimensions, and plays a central role in the process of developing long lasting relationships with mutual benefits for companies and their customers. In the Internet-context, consumers can co-create experiences and personal value through engagement in activities that involve interactivity and networking with companies in the online environment. In this technology-driven framework, consumer engagement programs can offer a valuable opportunities for companies that are active in an online setting. The present research implies a qualitative study conducted using interviews with marketing…

Campylobacter spp. contamination of chicken carcasses during processing in relation to flock colonisation.

2005

The presence and numbers of campylobacters on chicken carcasses from 26 slaughter groups, originating from 22 single-house flocks and processed in four UK plants, were studied in relation to the level of flock colonisation determined by examining the caecal contents of at least ten birds per group. The prevalence of campylobacters on carcasses from five campylobacter-negative flocks processed just after other negative flocks was low (/=30%). Campylobacters were isolated from 90 to 100% of carcasses from three flocks which were partly colonised, with 5, 5 and 30% of caecal contents positive, and which were processed after fully colonised flocks. All carcasses from the remaining fully colonis…

The results of the vine varieties reconversion measures in the North-Eastern Romania / Résultats de la mesure de reconversion des cépages dans le Nor…

2016

The vine varieties reconversion measure is one of the many benefits that the Romania's integration to the European Union brings to the wine sector. This study aims to analyze the results of this measure during 2007–2015 in the Romania's North-East Region. From the Vineyard Plantation Register, the plots noble vine parcels of each department were divided into two groups: those who existed in the field in before and those converted during the period. The surface of each group was classified first, based on the color of the grapes and secondarily, based on the pair international varieties – non international varieties. The conversion affected 3 of 6 departments. In Iasi, where the proportion o…

Consentimiento de los menores de edad en las redes sociales: especial referencia Tiktok

2022

RESUMEN. El uso masificado de las redes sociales trae consigo una ingente cantidad de consecuencias jurídicas tanto en el ámbito del derecho de los contratos, como en materia de protección de datos, así como en el ámbito del derecho de los consumidores. Más de la mitad de la población mundial hace uso de este tipo de plataformas digitales y, en especial, un colectivo que merece una especial protección por parte de los legisladores: los menores de edad. Tras un análisis de la normativa aplicable a los menores de edad en las redes sociales se hace alusión, de una manera más tangible, al uso de la red social de TikTok por este colectivo. ABSTRACT. The massive use of social networks brings with…

Significance of the physiological state of fungal spores.

2008

In predictive mycology, most of the studies have been concerned with the influence of some environmental factors on fungal growth and production of mycotoxins, at steady-state. However, fluctuating conditions, interactions between organisms, and the physiological state of the organisms may also exert a profound influence on fungal responses in food and in the environment. In the laboratory, fungal spores are widely used as a biological material. They are produced under optimal conditions then, partially re-hydrated for obtaining standardized spore suspensions. In real conditions, spores are produced under suboptimal conditions and can be submitted to various stresses prior to their germinat…

The Antecedents of Consumer-Generated Media Adoption for Travel Planning : A Literature Review

2016

A web search methodology for health consumers

2014

Nowadays, many people use the World Wide Web to seek medical and health information but different users, such as providers (e.g., physicians) and consumers (e.g., patients), have different needs and bring different levels of reading ability and prior knowledge. Generic and specific search engines and specialized health sites either do not exploit the whole web or overload users with information. This creates difficulties mainly to consumers who often do not exactly know how to find the desired information. Thus, an information retrieval system for the web that 'drives' the user in finding the relevant information would be very beneficial. This paper describes a web search methodology for he…