6533b834fe1ef96bd129de3a
RESEARCH PRODUCT
Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations
Metin KozakLuisa AndreuJuergen Gnothsubject
Value (ethics)Tourism marketingTourism destinationsTourism Leisure and Hospitality ManagementTourism geographyGeography Planning and DevelopmentCustomer satisfactionBusinessDestinationsMarketingTourismConsumer behaviourdescription
PurposeThe purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.Design/methodology/approachThe paper introduces the papers in this special issue.FindingsTourists are part of the tourism production process. They engage with supply networks and interact with destinations.Originality/valueThe paper provides an introduction to six contributions that are particularly relevant for understanding and managing the content of the interaction between the network nodes, in particular business‐to‐consumer relationships.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2009-06-04 | International Journal of Culture, Tourism and Hospitality Research |