showing 6 related works from this author
Web‐based national tourism promotion in the Mediterranean area
2005
The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.
New frontiers in tourism: destinations, resources, and managerial perspectives
2018
Kozak, M., Rita, P., & Bigne, E. (2018). New frontiers in tourism: destinations, resources, and managerial perspectives. [Editorial]. European Journal of Management and Business Economics, 27(1), 2-5. DOI: 10.1108/EJMBE-03-2018-066
Satisfaction and Destination Loyalty
2005
ABSTRACT First-time and repeat tourists engage in different tourism experience with a destination. Based on previous studies, the main purpose of this research is to investigate how tourists' previous experience with a tourist destination influences on the satisfaction evaluation, destination loyalty and destination attractiveness. An empirical study is carried out among 806 tourists visiting Calpe, a Spanish tourist destination, in the summer of 2000. Research findings evidence that the level of satisfaction and the number of past visits considerably influence tourists' intentions to make repeat visits.
Limitations of Cross-Cultural Customer Satisfaction Research and Recommending Alternative Methods
2004
SUMMARY Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing has recognized the need for further research in cross-cultural satisfaction research, and specifically, in equivalence issues regarding the measurement of tourist satisfaction. Consequently, the aim of this conceptual paper is to focus attention on the importance of exploring cross-cultural differences in customer satisfaction research. The principal contributions are three-fold: (1) to emphasize the significance of exploring cross-cultural differences while att…
Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations
2009
PurposeThe purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.Design/methodology/approachThe paper introduces the papers in this special issue.FindingsTourists are part of the tourism production process. They engage with supply networks and interact with destinations.Originality/valueThe paper provides an introduction to six contributions that are particularly relevant for understanding and managing the content of the interaction between the network nodes, in particular business‐to‐consumer relationships.
Market Segmentation by Motivations to Travel
2005
Abstract Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of motivations (e.g., Bansal & Eiselt, 2004). The context-dependency of motivations to specific destinations and tourist market emphasizes the need of further research. The purpose of this study is two-fold. First, to explore the primary reasons influencing British tourists' decision making while taking a summer holiday in two resorts (Fethiye and Marmaris), located in Mugla (Turkey), and second, to identify customer segments, depending on their socio-demographic characte…