6533b7d4fe1ef96bd1263094
RESEARCH PRODUCT
Web‐based national tourism promotion in the Mediterranean area
Metin KozakEnrique BignéLuisa Andreusubject
business.industryBest practicemedia_common.quotation_subjectGeography Planning and DevelopmentInformation technologyE-commerceDestinationsDirect marketingPromotion (rank)Tourism Leisure and Hospitality ManagementThe InternetMarketingbusinessTourismmedia_commondescription
The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2005-01-01 | Tourism Review |