Search results for "consumer"

Amended consumer bankruptcy law in Poland

2020

In the presented paper, the author very deeply and thoroughly explains the issue of the currently amended consumer bankruptcy law in Poland. The paper consists of four key parts. In the first part of the paper, the author clarifies the Polish legislation concerning the consumer bankruptcy; in the second part of his paper he analyses the modes of a debt relief for an insolvent natural person through the consumer bankruptcy and consumer arrangement; the third part of the paper deals with the question of the legal character of a consumer debt relief and, finally, in the last part of his paper, the author focuses on the issues of a payment morality of the debtor and its legal importance. The ma…

Modes of debt relief for consumers in Poland

2019

Consumer bankruptcy has been functioning in the Polish legal system since 2008. The serious amendment to the provisions on consumer bankruptcy made by the Act of 30 August 2019 amending the Act – Bankruptcy Law and some other acts (Journal of Laws 2019 item 1802) will certainly have a significant impact on the remarkable increase in the number of bankruptcy cases. Insolvency of natural persons – consumers is a typical social phenomenon, which has a very different background. It can be caused by a sudden change in the life situation related to e.g. deterioration of health, loss of a well-paid job, divorce, death of a spouse, termination of unformal relationship with a partner. Many people ar…

The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

2019

The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a m...

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

2019

This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best&ndash

Gioco scommessa e responsabilità della p.a.: tra pretese di monopolio, libero mercato e protezione del consumatore

2022

The essay analyzes the recent regulatory and jurisprudential developments in gaming and betting, focusing peculiarly on the public administration’s re- sponsibility pro le for the act committed by its concessionaires towards the consumer. The script criticized, in particular, the orientation of the Court of Cassation according to which the supervisory and control powers weighting on the p.a. towards the gaming and betting concessionaire give rise to indirect liability pursuant to art. 2049 of the Italian Civil Code.

Systematic Literature Review on Customer Emotions in Social Media

2018

Customers are human beings who express their emotions openly on social media platforms. There is a wealth of social media data that companies can make use of to improve their business decision making and tailor their marketing strategies. In order to benefit from this, organizations need to apply computational methods, which can save time and effort rather than applying traditional consumer research approaches, such as surveys or interviews. The purpose of this study is to investigate existing computational studies on detecting consumer emotions from social media data. We conducted a systematic literature review on articles published in ScienceDirect, IEEE Explore, ACM Digital Library, and …

The relationship between brand love and positive word of mouth

2014

Being able to create strong emotional bonds between consumers and brands can be seen as an important goal of today’s brand management. As in interpersonal relationships also in product and brand context love is presented to be the strongest stage of emotional attachment a consumer may have. Brand love is previously discovered to have several desirable outcomes from marketing perspective but the understanding of this phenomenon still remains in its infancy. The objective of this research was to gain a better insight of the construct of brand love by observing how the three following phenomena, self-expressiveness of a brand, brand trust and hedonic product type affect brand love. In addition…

Would you mind your language, please? : Consumer Incivility on Social Media Platforms

2022

Consumer incivility on social media platforms has recently gained the attention of academic researchers. However, few studies have presented the role that consumer incivility plays in forming social media perspectives (e.g. experiencing uncivil comments or rude replies on Facebook, Twitter and Instagram). Using the stimulus-organism-response theory, this study investigated the impacts of consumer incivility on social media brand representatives’ efforts to deal with it, social media brand community participation and social media brand trust. The study also investigated the influence of social media brand representatives’ efforts to deal with consumer incivility on social media brand communi…

Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

2013

DISCOVER POTENTIAL SEGMENTS OF WINE SHOPS BASING ON SALES STRATEGIES BY CLUSTER ANALYSIS

2015

The HORECA channel is a very important for promoting high-quality wines. In fact, through this distribution channel, consumers can experience wines before purchasing, taste them also with foods and receive additional information. Market segmentation is very crucial for businesses; therefore specific criteria must be applied for a successful segmentation. In this study wine shop segmentation was carried out by explorative hierarchical Cluster Analysis in order to discover potential segments of wine shops and wine bars based on their sales strategies. Moreover, wine shop(s) role in dissemination of information about quality wines was investigated. A census was carried out in a selected Italia…