Search results for "consumer"
showing 10 items of 880 documents
Consumers’ Willingness to Pay for Agri-Food Products Delivered with Electric Vehicles in the Short Supply Chains
2022
This study aims at investigating the consumers’ willingness to pay (WTP) for agri-food products delivered in the farmers markets with electric vehicles (EVs). The empirical analysis has been carried out by administering an online questionnaire to 273 consumers within a hypothetical context. A multiple price list has been provided in order to measure the price premium for 1 kg of oranges transported by EVs comparing with the ones transported by traditional vehicles. A Tobit regression model has been used for the data analysis in order to identify the most influential factors affecting the consumers’ WTP. Results suggest that consumers’ WTP is mainly influenced by environmental attitudes, kn…
Influence of age on French consumers’ environmentally sustainable behaviour
2011
Présentation confidentielle; absent
Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets
2020
The present paper analyzed the influence of ethically minded consumer behavior on retailer&rsquo
THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
2012
Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in order to create the premises for an experience in consumption. The repercussions for the experience marketing approach can range from brand advocacy, word-of-mouth, to loyalty and motivation to buy such an experience. Therefore, companies need to manage these experiences and pay attention to the moments of truth the customer has with the organization in question.
Analyzing online search patterns of music festival tourists
2020
Music festivals, as cultural events that induce tourism flows, intermediate both the cultural and travel experience. The present study analyzes online search behavior of potential attenders to a music festival. We hypothesize that the search process reveals latent patterns of behavior of cultural tourists planning to attend music festivals. To this end, information from Google Trends on queries related to three popular music festivals is used to build a network of search topics. Based on it, alternative exponential random graph model specifications are estimated. Findings support the general result of mediated information flows: music festivals induce planning and traveling queries. Howeve…
Consumer Ethics Research: Reframing the Debate about Consumption for Good
2008
Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to understand “consumer social responsibility” from perspectives such as consumer citizenship, political consumerism and consumer decision making. Much of the literature dealing with positive ethical dimensions of consumer behavior is limited to augmentations of conventional models of consumer behavior and the decisions rules that operate within them. This paper a…
La motivación de compra de productos de comercio justo: propuesta de un índice de medición por diferencias sociodemográficas
2012
Entre los diferentes campos de estudio del comercio justo, el basado en el análisis de las características del consumidor es de los más ricos e interesantes. El objetivo del texto es contribuir a dar respuesta a la pregunta sobre las motivaciones que llevan a los consumidores a comprar productos de comercio justo. Para ello, se analizan el concepto de comercio justo y la dimensionali-dad de las motivaciones de compra de este tipo de producto. El trabajo explora empíricamente las diferencias socio-demográficas entre los consumidores en-cuestados, sobre la base de un índice construido a partir de las puntuaciones de la motivación de compra en tiendas de comercio justo. Dicho índice permite de…
The experience of risk in families: conceptualisations and implications for transformative consumer research
2014
International audience; Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper un…
Ochrona niezamożnych konsumentów na rynku usług finansowych
2016
Opracowanie stanowi próbę odpowiedzi na pytanie, czy ochrona osób niezamożnych na rynku usług finansowych powinna być realizowana odrębnie w stosunku do powszechnie obowiązujących zasad oraz jakie elementy powinna obejmować ta ochrona? Ponadto – jakie podmioty powinny jej udzielać – czy te, które już istnieją na rynku, czy inne, nowe? Problem ochrony osób niezamożnych wynika stąd, że w dużej mierze osoby te są wykluczone z rynku podstawowego (mainstream market), objętego ochroną prawną. Część osób korzysta z oferty rynku alternatywne-go, czy wręcz nieformalnego. Wydaje się więc, że dodatkowa ochrona osób niezamożnych powinna być ukierunkowana na te właśnie obszary rynku usług finansowych.
Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?
2019
The aim of this study is to know Italian consumers’ preferences for Pasta and consumption habits. Food culture and concerns about food security and product innovation were investigated. A sample of Italian consumers was interviewed. Consumer’ profile, motivations and purchasing behavior were described. Relationships between observed variables and the latent constructs that explain the preferences were highlighted. There is asymmetric information between consumers and producers. Consumers believe Pasta is made with Italian grains, and therefore it is healthy and safe, although that’s not always the case. Intrinsic and extrinsic high quality, which derives from growing and production technolo…