Search results for "consumer"
showing 10 items of 880 documents
Market Segmentation in the Decision Making Process in Tourism
2014
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and…
Consumption Habits During the Decision Making Process in Tourism
2014
It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer preferences and requirements, tourism market segmentation, and motivational factors such as cultural, personal, emotional, status, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns that are usually decisive in the de…
CORRELATION ANALYSIS FOR TOURISM HEDONIC AND UTILITARIAN MOTIVATORS IN THE DECISION MAKING PROCESSÂ
2013
For centuries, the marketing concept claims that organizations must forecast and satisfy consumer needs if their goals are to make profit and develop a connection with their customers. The marketing concept plays a vital role because consumers have a variety of choices and lately, they are better educated, with eagerness in spending and they are capable to shop around much more in order to purchase everything that satisfy their needs and expectations. In this line of ideas, this study examines correlations between consumer motivators to buy a tourism package.
CONSUMER BEHAVIOR IN TOURISM AND THE INFLUENCING FACTORS OF THE DECISION MAKING PROCESS
2013
Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.
DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT
2012
Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by understanding how much of their time customers spend on social media, and which platforms do they find the most engaging.
Vulnerability of the unbanked : evidence from a developing country
2016
Financial exclusion is an apparent phenomenon globally, the majority of people without bank accounts living in the developing countries. Those who lack access to financial services could experience vulnerability. Therefore, the purpose of this study was to unfold the vulnerability of the low-income unbanked consumers in a Pakistani context. Qualitative data were gathered from low-income unbanked consumers through in-depth interviews. The findings suggest that unbanked consumers are vulnerable in many ways. The participants faced several negative consequences due to their financial exclusion, which resulted into their personal, economic and social detriment. Based on our study findings, we p…
Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generatio…
2016
This thesis investigates Generation Y sustainable food consumers in the prevailing consumer culture and their differences in signalling and perceiving sustainability. The reasons why they engaged to a sustainable diet and the possible conflicts around it were also studied. Relevant contexts around consumer culture, possessions, identities and Generation Y regarding sustainable food consumption were presented as the theoretical framework. The focus was on Generation Y consumers in order to recognize relevant the contexts that influence their behaviour in the marketplace. Qualitative research methods were utilized as the data was gathered through nine in-depth interviews furthermore applied t…
Eettinen kuluttaminen kulutuskulttuurissa
2016
The aim of this dissertation is to contribute to our knowledge and understanding of the various meanings of ethical consumption constructed in consumer culture, especially from consumers’ viewpoint. This doctoral thesis belongs to the field of cultural and interpretive consumption research (CCT). The research consists of an introductory essay and three articles, of which two are published in academic journals. The introductory essay presents the general research task, conceptual framework, and methodological choices and discussion to conclude the main results of the dissertation. The research included in this dissertation uses qualitative methods and applies discursive content analysis, geo…
Myth about altruistic organic consumption : values influence in perceiving organic meat consumer
2015
The aim of this study was twofold: Firstly, to find out whether organic meat consumers are perceived pro-social as defined by Griskevicius et al (2010) with attributes: Caring, Altruistic and Nice. The second theme was to find out what values of the perceiver influence that judgement; a glimpse to who finds the organic bacon consumer as pro-social. Quantitative methods were used in this study and an internet survey was conducted within students of University of Helsinki and Aalto University as well as a pre-requited Food West panellists. As anticipated, the results show that the organic bacon consumer is indeed perceived significantly more pro-social than the user of conventional bacon. The…
Consumption behavior of eco-friendly products and applications of ICT innovation
2021
The purchase of eco-friendly products is encouraged by the governments due to its contributions to the sustainable development of the environment. It is therefore important to examine factors influencing the purchase of eco-friendly products. Based on the attitude-behavior-context (ABC) theory, this paper constructs a conceptual model, which explores how a consumer’s perceived effectiveness affects individuals’ purchase of eco-friendly products. In details, this paper attempts to examine the mediating role of consumption attitude of eco-friendly products, as well as the moderating effect of applications of information and communication technologies (ICT) innovation. Moreover, by building a …