Search results for "consumer"

Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines

2022

The Italian wine industry is strongly committed to sustainability. Among the numerous sustainability certifications and programs implemented in Italy for the wine sector, SOStain is the oldest at the regional level. The SOStain Foundation promotes the voluntary application of a sustainability program, developed in 2010 in Sicily (Southern Italy). The requirements of the SOStain specifications are connected to the new CAP 2023–2027 objectives; therefore, companies preparing for the new challenges of future winemaking might be interested in joining the SOStain Foundation for greening production practices. The objective of this study was to learn producers’ and consumers’ opinions about motiva…

The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package

2013

To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision context. Consumer researchers have increasingly begun to investigate consumer choice based on distinctions that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes. Consumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least partly driven by emotional desires rather than cold cognitive deliberations. This research approaches fac…

Buying Intentions Influenced by Various Determinants in Tourism

2014

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.

Patērētājizglītības būtība pamatskolā

2014

Elektroniskā versija nesatur pielikumus

Latvijas patērētāju finanšu lietpratība mājokļu kredītu tirgū mārketinga kontekstā

2014

Promocijas darbs sastāv no ievada, trim nodaļām, secinājumiem un priekšlikumiem, izmantotās literatūras un informācijas avotu saraksta, pielikumiem. Promocijas darba mērķis ir novērtēt patērētāju finanšu lietpratību mājokļu kredītu tirgū un piedāvāt vienotu modeli finanšu lietpratības līmeņa paaugstināšanai sociālā un komercbanku mārketinga kontekstā. Pirmajā nodaļā analizēti patērētāju finanšu lietpratības teorētiskie aspekti, tostarp tās veidošanas process un vadīšanas iespējas. Nodaļā ir atklāta mārketinga nozīme finanšu lietpratības vadīšanā un piedāvāts transteorētiskais modelis patērētāju finanšu lietpratības paaugstināšanai. Otrajā nodaļā pētīta patērētāju finanšu lietpratības vadīša…

Towards a typology of negative engagement behavior in social media

2022

Extant literature on consumer engagement has focused on positive manifestations of the construct, rather than on its negative dimension. Yet, many brand interactions are negative in nature. The purpose of this conceptual study is to develop a typology of negative engagement behavior in social media by using the multi-grounded theory (MGT) approach on a sample of 12,429 tweets extracted from Twitter. The analysis shows that negative engagement behavior with a brand or service provider as the object focus or target can be categorized according to (a) the manifestation of the negative engagement and (b) the emotional intensity of the negative engagement. Four categories of negative engagement …

La violazione della vendita di beni al consumatore per difetto di conformità: i presupposti della c.d. responsabilità del venditore e la distribuzion…

2022

Il capitolo affronta la nuova disciplina della vendita di beni materiali di consumo, introdotta in recepimento della dir. 2019/771. Lo studio approfondisce il tema della violazione del contratto a causa del difetto di conformità del bene, inquadrando la disciplina riformata nel quadro del dibattito sulla natura giuridica del vincolo del venditore di beni di consumo. Dallo studio emerge confermata la qualificazione di tale vincolo come garanzia. Sulla base di tale inquadramento è possibile meglio cogliere i miglioramenti apportati dalla nuova disciplina, ma soprattutto le inadeguatezze, imputabili in larga misura a scelte errate in sede di attuazione della direttiva. The chapter deals with t…

The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities

2018

Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem

Editorial: The relevance of a better understanding of the online consumer behaviour

2016

Organic food consumption: The relevance of the health attribute

2020

During the last decades, organic food products have become the main sustainable alternative to conventional food consumption. Among the several organic food attributes that consumers recognize in organic food, healthiness has been reported as the primary motivation to buy products certified as organic. The objective of the current study is to assess the relative weight of the health attribute among other recognized organic food attributes. To achieve this aim, a multiple price list (MPL) methodology is adopted to elicit consumers&rsquo