Search results for "cultural factor"

Mobile Technology Adoption and the Effects of Cultural Factors

2019

Mobile technologies are an important part of human life in both the personal and professional realms. Many services (banking, news, health, education, etc.) that traditionally offered either face-to-face, telephone, or other conventional platforms and technologies are now establishing services on mobile platforms as well. Mobile gadgets are now also being used by company employees as sales automation tools. The importance of culture in technology adoption and usage has been well-established. The adoption of any technology includes a set of factors that determine if the technology is either accepted or rejected, and the individual strengths of these determining factors may vary greatly, depe…