Search results for "dalit"

Representing Time: An Essay on Temporality as Modality

2009

Transitivity prominence within and across modalities

2020

The idea of transitivity as a scalar phenomenon is well known (e.g., Hopper & Thompson 1980; Tsunoda 1985; Haspelmath 2015). However, as with most areas of linguistic study, it has been almost exclusively studied with a focus on spoken languages. A rare exception to this is Kimmelman (2016), who investigates transitivity in Russian Sign Language (RSL) on the basis of corpus data. Kimmelman attempts to establish a transitivity prominence hierarchy of RSL verbs, and compares this ranking to the verb meanings found in the ValPal database (Hartmann, Haspelmath & Bradley 2013). He arrives at the conclusion that using the frequency of overt objects in corpus data is a successful measure o…

The audio describer as a cultural mediator

2017

AbstractAudio Description (AD) is a modality of audiovisual translation that consists of making cultural products accessible to people who are blind or partially-sighted. Our study focuses on the contrastive analysis of the AD of four films in English and Spanish, our objective being to determine how the same visual cultural reference is described in two languages and for two target cultures. Using a descriptive methodology, we categorise and analyse cultural references followingDíaz Cintas and Remael’s (2007)classification and determine the translation strategies used. Our research shows that the decisions that the describer makes are conditioned by the distance, not only geographical but …

Digital Storytelling and Multimodal Literacy in Education

2014

This article argues in favour of using digital storytelling to encourage a critical socio-educational focus in education and include multimodal explicit teaching in the curriculum. The analysis of fifty digital stories indicates that the students developed a certain awareness of the issue chosen for their story (e.g. violence, racism, war) since the final product transmits a critical perspective on the topic itself. Further work, however, needs to be invested in the development of the digital story content itself and on the issue of multimodal learning, with especial emphasis on the interface between multimodal elements and more traditional modes of transmitting ideas.

A multimodal analysis of facework strategies in a corpus of charity ads on British television

2013

Abstract The aim of this article is to carry out a qualitative multimodal analysis of the codification of verbal and non-verbal politeness strategies in a sub-corpus of five charity commercials aired on British television. Brown and Levinson's (1987) verbal politeness strategies are taken as a starting point together with a detailed analysis of facework that is realized through paralinguistic and extralinguistic modes of communication ( Kress and van Leeuwen, 2006 , Machin, 2010 ). In what we have identified as the problem phase of the commercial, our analysis has revealed that advertisers deliberately attempt to create threats to the viewer's positive and negative face by making him/her fe…

What we learn about language from Spoken Corpus Linguistics?

2020

Al llarg de les darreres dècades, la Lingüística de Corpus Orals (LCO) ha avançat força en termes de quantitat i qualitat d’estudis (O’Keeffe & McCarthy 2010). En els darrers trenta anys s’ha assolit un gran progrés com mostra l’increment de corpus multimodals existents i les diverses investigacions sofisticades que aquests corpus han estimulat sobre la relació entre el component verbal i no-verbal de la comunicació oral (Knight 2011). La LCO és un camp de recerca molt vital que pot proporcionar dades i eines essencials per a avançar en el coneixement lingüístic. En aquest article m’ocupe de la contribució que la LCO i els resultats que ha produït proporcionen a la lingüística general. …

Can you put your finger on it? : The effects of writing modality on Finnish students’ recollection

2018

Digitalisation has changed and broadened the ways people write. In higher education, typing is a common practice both for note-taking and for completing written assignments, relegating pen and pape...

Individual and Collaborative Semiotic Work in Document Design

2017

This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a vari…

Crossing Modalities: A Cognitive Semantics Perspective on Quoting

2015

Elaborating on Talmy (2007a, forthcoming) and Lampert (2013, 2014), this follow- up study probes into quoting as an attention-and modality-sensitive phenomenon at the interface of speech and writing, taking inaugural addresses from Kennedy to Obama as cases in point. Lexicalized to redirect some attention from a quotation’s referential content to concomitants closely associated with it, quotatives medium-specifically prime speech-internal properties of their targets, animating the ‘other voice’ through prosodic and gestural prompts in face-to-face interactions, while figural prompts demarcate verbatim citations in print. Quotations from pre-scripted videotaped presidential inaugurals reveal…

Constructing female identities through feminine hygiene TV commercials

2009

Abstract In this paper we report the results of a qualitative multimodal analysis of a corpus of Spanish and British TV ads featuring female hygiene products such as tampons, liners and sanitary towels/pads. We contend that advertisers of menstruation-related products employ a wide range of strategies to convey both overt information about the products advertised, as well as to – and more importantly – indirectly transmit stereotypical beliefs of women which inevitably helps reproduce and sometimes perpetuate a gender-biased type of discourse ( Holmes and Marra, 2005 ). Crook's (2004) distinction between the product-claim and the reward dimension in ads has been taken as the starting point …