Search results for "digital"
showing 10 items of 3267 documents
Rules of Engagement: Family Rules on Young Children’s Access to and Use of Technologies
2018
This chapter reports on a study conducted in seven countries in which young children’s (aged under 8) digital practices in the home were examined. The study explored family practices with regard to access to and use of technologies, tracing the ways in which families managed risks and opportunities. Seventy families participated in the study, and interviews were undertaken with both parents and children, separately and together, in order to address the research aims. This chapter focuses on the data relating to parental mediation of young children’s digital practices. Findings indicate that parents used a narrow range of strategies in comparison to parents of older children, primarily becau…
Young Elderly and Digital Coaching : A Quantitative Intervention Study on Exercise Self-Efficacy
2020
Sport and wellness technology devices are becoming an increasingly relevant topic when discussing health and wellness. This study focuses on the use of a “digital coach”, within a specific population, young elderly people. This research explored how the use of a digital coach would affect self-efficacy related to physical activity and exercise among young elderly. Thisquantitative intervention study provided a digital coaching device to a group of young elderly people ranging from 61-78 in age for 10-weeks. It was found that a digital coach may be useful for this population, particularly in increasing their perceived confidence in exercising independently. However, the participants’ percept…
Changes in the Use Intention of Digital Wellness Technologies and Its Antecedents Over Time : The Use of Physical Activity Logger Applications Among …
2021
Physical inactivity has become a prevalent problem among elderly people. Although digital wellness technologies have been proposed as one promising solution to it, our understanding on the antecedents of the acceptance and use of these technologies among elderly people remains limited. In this study, our objective is to promote this understanding by examining the potential changes in the use intention of digital wellness technologies and its antecedents over time in the case of the young elderly segment and physical activity logger applications. We base this examination theoretically on UTAUT2 and empirically on survey data that is collected from 99 Finnish young elderly users of a physical…
A Follow-Up On The Changes in the Changes in the Use Intention of Digital Wellness Technologies and Its Antecedents Over Time : The Use of Physical A…
2021
This study aims to further promote the understanding of the antecedents of the acceptance and use of digital wellness technologies among elderly people through a follow-up to our two prior studies, one which examines the potential longer-term temporal changes in the use intention of digital wellness technologies and its antecedents in the case of the young elderly segment and physical activity logger applications. We base this examination theoretically on UTAUT2 and empirically on survey data that is collected from 92 Finnish young elderly users of a physical activity logger application in three subsequent time points and analysed with partial least squares structural equation modelling (PL…
Forming Sustainable Physical Activity Programs Among Young Elderly : A Combined ELM & UTAUT Approach
2021
There is consensus in health studies that regular physical activities of sufficient intensity and duration contribute to better health both in the short and long term. In an ongoing research program, we focus on getting the young elderly, the 60-75 years age group, to adopt and include physical activities as part of their daily routines. One reason for addressing young elderly is large numbers – in Finland health care costs for the elderly was 3.7 B€ in 2019 and will increase dramatically if the young elderly group is in bad shape when they reach the 75+ age group. We are finding out that systematic physical activities can serve as preventive health care for the young elderly. We are also l…
Applying UTAUT2 to Explain the Use of Physical Activity Logger Applications Among Young Elderly
2020
Digital wellness technologies have been proposed as a promising way to promote the levels of physical activity and to solve the prevalent problem of physical inactivity among elderly people. In this study, we propose and test a research model for explaining the acceptance and use of these technologies in the case of the young elderly segment (people aged 60–75 years) and physical activity logger applications. The proposed model is theoretically founded on UTAUT2, and it is empirically tested by using the data collected from 115 Finnish young elderly users of a physical activity logger application and analysed with partial least squares based structural equation modelling (PLS-SEM). We find …
Digital Mental Health Resources for Children and Youth : Evaluation of Strengths in User Interface Design
2019
The aim of this research is to explore the positive user interface (UI) design of digital mental health resources for children and youth. For this purpose, a heuristic model is introduced and heuristic evaluation is used as a method to systematically assess 49 digital mental health resources. In the assessment, the resources are evaluated by observing the prevalence of UI design strengths defined in the heuristic model. The results of the study indicate that the resources analyzed have strengths especially in the dimensions of visual design, content, reliability, engagement and functional design. Furthermore, all of the resources have at least four design strengths, creating a good basis fo…
The Internationalization of B2B Digital Platform Providers : The Role of Cross-National Distance and Digital Characteristics
2020
Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization or of the role of crossnational distance and cultural difference. We use a longitudinal single-case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important…
Industrial branding using digital media : case: The Switch
2012
The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In general, studies of B2B branding are scarce, since branding has been approached as a business-to-consumer (B2C) function. In future B2B branding and brand management may well become a critical success factor in the market, since competition brought by globalization and market liberalization assisted by the internet revolution. This research will combine these previously presented themes; B2B branding and digitalization, and hence try to understand the phenomena of industrial bra…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…