Search results for "digitalization"
showing 5 items of 75 documents
Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape
2022
While the importance of sustainable consumption is well acknowledged and consumers increasingly demand sustainable alternatives, the consumption of environmentally strenuous products continues to grow. Technological solutions have been discussed for addressing the misalignment between consumers’ attitudes and behavior. This study is the first to use the service-dominant logic lens to investigate how digital services may be harnessed to drive the co-creation of sustainability value in the retail industry. We conduct 10 semi-structured interviews with a Finnish retail company and its customers and reflect on the customers’ experiences with respect to the company’s value propositions in the se…
Implementation of Digital Portfolios in Early Childhood Education
2019
Curricula, influenced by the digitalization, set requirements for early childhood education (ECE) settings to implement digital practices. However, ECE teachers are struggling to integrate information and communication technology (ICT) and child-centered pedagogy, such as digital portfolios, successfully into practice. Previous research efforts have focused on analyzing the barriers of digital technology implementation. This study, in turn, takes a broader view and addresses the complex task of implementing digital practices into education by analyzing the factors that foster and challenge the implementation process. The results show that human related factors are considered the most foster…
Student Teachers' Perceptions of the Connection between Literacy, Equality and Digitalization
2022
Digitalization has many implications for the development of equality in societies and is also reflected in education. In a digitalized world, literacy is an essential skill for both individual and societal development. This study explores Finnish student teachers' perceptions of the connection between literacy, equality, and digitalization. The research material consists of professional opinion pieces written by student teachers (N=37). The qualitative study examined student teachers' perceptions of literacy, equality, and digitalization. Student teachers' perceptions concerned pupils' polarizing backgrounds for learning, literacy instruction and the challenge of differentiating classes, de…
The Internationalization of B2B Digital Platform Providers : The Role of Cross-National Distance and Digital Characteristics
2020
Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization or of the role of crossnational distance and cultural difference. We use a longitudinal single-case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…