Search results for "e-Commerce"
showing 10 items of 102 documents
How Are Negative Customer Experiences Formed? A Qualitative Study of Customers’ Online Shopping Journeys
2019
This study investigates how negative customer experiences are formed during customers’ online shopping journeys. A qualitative, in-depth dataset collected from 34 participants was employed to identify negatively perceived touchpoints that contribute to the customer experience in a negative way. The findings reveal that negative touchpoints are experienced during customers’ entire journeys, particularly after a purchase is completed. We identified 152 negative touchpoints from the data, of which 53 were experienced during search and consideration, 35 when finalizing a purchase, 33 during delivery, and 31 during after-sales interactions with the company. Within these four main categories, 20 …
Cost-Oriented Recommendation Model for E-Commerce
2012
Contemporary Web stores offer a wide range of products to e-customers. However, online sales are strongly dominated by a limited number of bestsellers whereas other, less popular or niche products are stored in inventory for a long time. Thus, they contribute to the problem of frozen capital and high inventory costs. To cope with this problem, we propose using information on product cost in a recommender system for a Web store. We discuss the proposed recommendation model, in which two criteria have been included: a predicted degree of meeting customer’s needs by a product and the product cost.
Pricing method as a tool for improved price perception
2006
In the present paper, we have explored pricing methods applied to charging mobile service customers, and the influences of the charging methods on the customers’ price perceptions. The analyses are based on the empirical data collected from Finnish mobile service markets through a quantitative postal survey in 2003. Four hypotheses were tested separately in two customer segments for examining relationship of pricing methods and price perceptions, and the factors affecting to the customers’ pricing method choices. The statistical analyses provided results suggesting that charging methods have a significant effect on customers’ price perceptions. The customers’ price perceptions were found to…
How Quickly Can We Predict Users’ Ratings on Aesthetic Evaluations of Websites? Employing Machine Learning on Eye-Tracking Data
2020
This study examines how quickly we can predict users’ ratings on visual aesthetics in terms of simplicity, diversity, colorfulness, craftsmanship. To predict users’ ratings, first we capture gaze behavior while looking at high, neutral, and low visually appealing websites, followed by a survey regarding user perceptions on visual aesthetics towards the same websites. We conduct an experiment with 23 experienced users in online shopping, capture gaze behavior and through employing machine learning we examine how fast we can accurately predict their ratings. The findings show that after 25 s we can predict ratings with an error rate ranging from 9% to 11% depending on which facet of visual ae…
Populārāko e-komercijas platformu salīdzinājums un to analīze 2021.gadā
2022
Bakalaura darbā ir izpētītas un izanalizētas populārākās e-komercijas platformas – Shopify, WooCommerce un Magento. Ar reālu piemēru palīdzību lasītājam tiek dota iespēja iepazīties ar dažādām e-komercijas platformām, to iespējām un ar uzņēmumiem, kuri tās izmanto ikdienā.
Client orientation in fashion e-commerce: a comparative study
2020
[EN] E-business and especially e-commerce represents one of the most important ways of doing business in the current context. That is why, researchers are doing a great effort in studying how Business to Consumer platforms manage the relationship with their clients. Regarding the most important channels of connection between consumers and companies in online market, the websites and Apps, this study analyzes the way in which e-businesses present the information to their clients from a client-focused strategy point of view. The present study evaluates how two important e-commerce companies deal with this in such a competitive market as fashion and aims to state some success guidelines for fa…
Consumer Protection in E-Commerce Transactions: A First Comparison between European Law and Islamic Law
2009
The article compares EU and Islamic law with reference to consumer protection in e-commerce transactions.
Virtual Reality in Marketing: A Framework, Review, and Research Agenda
2019
[EN] Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those experienced in physical stores. However, most of the studies published to date lack a certain measure of methodological rigor in their characterization of XR technologies and in the assessment techniques used to characterize the consumer experience, which limits the generalization of the results. We argue that it is necessary to define a rigorous methodological framework for the use of XRs in ma…
“Taking Care of Yourself at Home”
2021
This chapter presents some reflections on the changes regarding the use of electronic commerce and digital platforms during the period of preventive and mandatory social isolation decreed in the country during the COVID-19 pandemic, based on the new services food services, food delivery service, and new practices around “home care.” To this end, a survey was conducted on eating practices during the first part of the isolation period in April-May 2020, and a digital ethnography was performed on new services around food and “home care” during the subsequent period. The expository strategy is as follows: 1) the theoretical approach on the sociology of bodies/emotions and its relationship with …
The Internet and SMEs in Sub-Saharan African Countries
2011
The Internet is a global network of interconnected computers using multiple Internet protocols (IP). Increasingly, it is being used to enhance business operation by both small and medium-sized enterprises (SMEs) and large organizations around the world (Bunker and MacGregor, 2002; Turban, Lee, King, & Chung, Lee, J., King, D. & Chung 2004). One reason is that the Internet, when used to facilitate e-commerce and e-business, offers several benefits for the adopting organizations (Walczuch, den Braven, & Lundgren, 2000; Turban, et al, 2004). Such benefits include the following: 1) reducing distance barrier, 2) the development of new products and services, 3) opening direct links be…