Search results for "edge"
showing 10 items of 3866 documents
Developing a blog trust scale via an international Delphi panel
2020
Abstract Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an international Delphi panel consisting of 14 experts from 5 different countries. As a result, we have developed a solid measurement instrument of online trust in blogs, composed of 12 items and tested in four …
Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison
2007
Customer value and customer satisfaction are pivotal but at the same time elusive concepts in services marketing theory. This paper focuses on discussing the relationship between these two concepts. We propose operationalization by developing and testing scales, especially operational indicators, for important dimensions and drivers of the services-value construct. A multitrait-multimethod design is used to test the robustness of the operationalization. Furthermore, a cross-cultural data set is used to explore country influences using confirmatory factor analysis and structural equation models. Results indicate that the measurement construct is robust and useful in country-comparative studi…
The determinants of social CRM entrepreneurship : An institutional perspective
2021
Abstract Despite a growing interest in social media adoption by corporations, there is minimal knowledge about the drivers of social customer relationship management (SCRM). This study examines the determinants of SCRM entrepreneurship from an institutional perspective and specifically from the banking sector. Data on 19 banks were obtained from 183 responses to a questionnaire. These data were analyzed using Partial Least Square (PLS) path modeling. The findings show that organizational and technological contexts have a significant positive impact on SCRM entrepreneurship. The results also reveal a significant impact of institutional normative and coercive pressures on SCRM entrepreneurshi…
Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
2017
Global Entrepreneurship Monitor (GEM) country profile variables were analyzed using qualitative comparative analysis (QCA). This analysis identified which combinations of entrepreneurs’ competencies and motivations boost marketing innovation. Marketing innovation contributes to defining and reinforcing competitive advantages, goal setting, and business performance. The findings of this study can help policymakers design strategies to foster regional marketing innovation and economic growth.
The practice-driven evolution of family business education
2007
Abstract Starting from Calder's dissertation in the early fifties, key developments in family business education are presented in a 130-item chronology. The emergence of the field is tracked to the demand from practitioners rather than the pull of scholarly inquiry. Causal evolutionary drivers of variation, selective retention, and struggle for survival, provide a framework for understanding the past and current status of the knowledge base for family business and hinting at future development. The critical role of infrastructure – family business centers and professional associations – is evident in the path dependent evolution and growth of the field. Although the last two decades have wi…
Where to acquire knowledge: Adapting knowledge management to financial institutions
2016
Abstract This research seeks to determine which sources of knowledge have the greatest effect on financial entities' knowledge acquisition and management. A review of the literature on knowledge management examines four key knowledge sources: Human resources, organizational management, technology adoption, and the business environment. The study performs pairwise comparisons of variables through the analytic hierarchy process (AHP), using a scale that captures the importance of each criterion, thereby simplifying the decision process. Results show that human resources and new technology adoption are the most effective sources of knowledge acquisition and management. Specifically, one of the…
Dystopia deconstructed: Applying the triple helix model to a failed utopia
2016
This study analyzes the failure of a literary utopian system—Veronica Roth's Divergent—drawing from difference, which the divergent and the factionless represent. The analysis of the causes and consequences of difference from a socioeconomic perspective reveals a system that the triple helix model can improve. The adapted model based on cooperation and knowledge transfer adds two connections to the three main axes: Universities (Erudite), Government (Abnegation), and Industry (Amity), and gives the divergent a key role: inter-faction coordinators. Following a review of European migration policies, the study explores the creation of a new faction for the factionless. Regarding innovation, th…
The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study
2013
Short message service (SMS) advertising refers to the transmission of advertising via mobile phones in the form of text-based messages (Haghirian, Madlberger, and Tanuskova 2005). Recent marketing research indicates that investigations on consumers’ attitudes toward SMS advertising are limited, and empirical examination of antecedents that negatively influence attitudes toward SMS advertising is even scarcer. As a consequence of this lack of knowledge, current practices of mobile advertising might be ineffective. This research examines irritation, privacy concerns, and intrusiveness perception as main factors that provoke a negative attitude toward SMS advertising. Using structural equation…
Depth and breadth of external knowledge search and performance: The mediating role of absorptive capacity
2015
Nowadays it is commonly accepted that exploiting external knowledge sources is important for firms' innovation and performance. However, it is still not clear how this effect takes place and what internal capabilities are involved in the process. We propose to open the black box between external knowledge search strategies, and innovation and performance by proposing absorptive capacity (AC) as the mediating variable. A sample of 102 biotechnology firms from Spain is used to test the proposed theoretical model through structural equation modeling taking the partial least squares approach. Results suggest that AC acts as a full mediator in the relationship between the depth of external knowl…
Servitization research: A review and bibliometric analysis of past achievements and future promises
2021
Abstract Manufacturing firms are increasingly adopting a strategy known as 'servitization' to add services to existing product-based offerings to stimulate additional revenue and growth. While the emerging research domain of servitization is mobilizing relevant knowledge across academic establishments, the present study aims to perform a comprehensive bibliometric analysis to organize the prior knowledge in this area, more importantly, highlights areas for future research. This study acknowledges important contributions from authors and organizations, as identified through analyses of citation chains and co-authorship networks. Next, a co-citation analysis of the prior literature is used to…