Search results for "eye tracking"
showing 10 items of 117 documents
On Line Elaboration of a Mental Model During the Understanding of an Animation
2006
This experiment examines how, high and low mechanical and spatial abilities, learners understand an animation. Two variables were manipulated: the controllability of the animations and the task type of the learners to study the device. The comprehension test results indicated a positive effect of a fully controllable animation and also a positive effect of task type, when the attention of the learner is focused on the functional model and on local kinematics. The eye tracking data indicated that the learners attend more to the areas of the animations where a great amount of motion is involved along the causal chain of events. We show an effect of the controllability of the system and of the…
Eye tracking and the translation process: reflections on the analysis and interpretation of eye-tracking data
2014
Eye tracking has become increasingly popular as a quantitative research method in translation research. This paper discusses some of the major methodological issues involved in the use of eye tracking in translation research. It focuses specifically on challenges in the analysis and interpretation of eye-tracking data as reflections of cognitive processes during translation. Four types of methodological issues are discussed in the paper. The first part discusses the preparatory steps that precede the actual recording of eye-tracking data. The second part examines critically the general assumptions linking eye movements to cognitive processing in the context of translation research. The thir…
Study of the tear effect with Eye tracking methodology: A pilot study
2018
Según Darwin, el lloro emocional fue considerado un resultado fortuito a la luz de la evolución; sin propósito alguno, y debía ser visto como una consecuencia secundaria a fenómenos más importantes. Aunque es el comportamiento más dramático por el cual las emociones emergen en el rostro, muy poco es lo que se sabe desde la neurociencia. El presente estudio tiene como objetivo demostrar que la idea de Darwin está lejos de ser cierta, y que el lloro emocional parece jugar un papel esencial en el desarrollo de las relaciones sociales, siendo un factor de influencia en la percepción de sinceridad. Estudios previos han encontrado una influencia en la inhibición de la agresión, y que favorece la …
Influence of reading skill and word length on fixation-related brain activity in school-aged children during natural reading
2019
Word length is one of the main determinants of eye movements during reading and has been shown to influence slow readers more strongly than typical readers. The influence of word length on reading in individuals with different reading skill levels has been shown in separate eye-tracking and electroencephalography studies. However, the influence of reading difficulty on cortical correlates of word length effect during natural reading is unknown. To investigate how reading skill is related to brain activity during natural reading, we performed an exploratory analysis on our data set from a previous study, where slow reading (N = 27) and typically reading (N = 65) 12-to-13.5-year-old children …
Saccadic eye movements: what do they tell us about aging cognition?
2016
ABSTRACTAlthough the relationship between age-related cognitive decline and saccadic eye movement (SEM) deficits has been outlined, specific cognitive alterations underlying age-related changes in saccadic performance remain unclear. This study attempted to better understand the nature of aging effects on SEMs. We compared SEMs in younger and older adults in prosaccade (PS) and antisaccade (AS) tasks under gap, step, and overlap conditions. We also examined relationships between these performances and several neuropsychological scores. Twenty-eight younger adults (YA), 24 older adults under 65 years (OA 65) of age completed a neuropsychological evaluation, PS and AS tasks. Our results showe…
Congruence and placement in sponsorship: An eye-tracking application
2019
Sporting events can be announced using sports posters and by disseminating advertisements on the internet, on the street and in print media. But until now, no prior research has measured the effectiveness of sponsorship in sporting event posters. This study uses eye tracking to measure the effectiveness of sporting event posters and proposes considering the level of the viewer's attention as an indicator. This research involves a factorial experiment based on the following variables: congruence, the number of sponsors, and placement of the sponsor's advertisement in a sporting event poster. The results indicate that sponsors positioned in the poster's area of action receive more attention. …
How do adolescents regulate distress according to attachment style? A combined eye-tracking and neurophysiological approach.
2019
According to attachment theory, attachment representations influence emotion regulation (ER) across the lifespan. However, research into attachment-related ER in adolescence is still scarce. The aim of this study was to assess attachment-related ER using a multimodal approach, relying on behavioral and neurophysiological parameters. Attachment styles in eighty-one adolescents were assessed with the Attachment Style Interview (ASI). A distress-then-comfort paradigm based on visual stimuli (the Besancon Affective Picture Set-Adolescents) was employed to "activate" then "deactivate" the attachment system. Gaze and neurophysiological parameters of ER strategies were assessed using eye-tracking …
Fixation-related potentials in naming speed: A combined EEG and eye-tracking study on children with dyslexia.
2021
Abstract Objective We combined electroencephalography (EEG) and eye-tracking recordings to examine the underlying factors elicited during the serial Rapid-Automatized Naming (RAN) task that may differentiate between children with dyslexia (DYS) and chronological age controls (CAC). Methods Thirty children with DYS and 30 CAC (Mage = 9.79 years; age range 7.6 through 12.1 years) performed a set of serial RAN tasks. We extracted fixation-related potentials (FRPs) under phonologically similar (rime-confound) or visually similar (resembling lowercase letters) and dissimilar (non-confounding and discrete uppercase letters, respectively) control tasks. Results Results revealed significant differe…
The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
2023
Negative user-generated content provides cues that warn other consumers to avoid using a particular product or service. This study explores whether brand feedback can counteract consumer backlash to a given company’s cause-related marketing, with a particular focus on how visual attention can moderate negative emotions. Hypotheses based on the Appraisal-Tendency Framework and commitment-trust theory were tested using neurophysiological tools (eye tracking and facial coding) and self-reported measures. The findings suggest that emotions with similar valence and arousal levels cause differing trust perceptions and consumer behavioral responses (sharing intentions), based on the presence or ab…