Search results for "factor analys"
showing 10 items of 603 documents
Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain
2013
This article outlines the findings of a study employing a partial least squares (PLS) structural equation methodology to explore the relationship among advertising and brand personality (BP) dimension of a validated Aaker's model (1997) in the airline business. BP refers to the emotional side of brand image. It is created by all experiences of consumers with a brand. The model was validated using confirmatory factor analysis and the effect of advertising on BP has been tested using PLS. The findings suggest that advertising influences the formation of BP only in the sophistication dimension. These results invite managers in the airline companies sector to develop communication strategies to…
Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Co…
2021
Este estudio analizó las implicaciones que tiene la pandemia en la aplicación del marketing de servicios educativos en instituciones de educación superior en Colombia; en particular, se revisaron las implicaciones asociadas con las motivaciones por estudiar y los estados de ánimo presentes en los estudiantes. Para ello, se realizó un estudio empírico en cinco universidades, que recogió las opiniones de 695 estudiantes. Primero, se realizó un análisis factorial exploratorio y luego un análisis clúster. Los resultados evidenciaron las diferentes dificultades que se presentaron en la aplicación del marketing, desde la perspectiva estudiantil. Como resultado, el estudio sugiere algunas recomend…
Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison
2007
Customer value and customer satisfaction are pivotal but at the same time elusive concepts in services marketing theory. This paper focuses on discussing the relationship between these two concepts. We propose operationalization by developing and testing scales, especially operational indicators, for important dimensions and drivers of the services-value construct. A multitrait-multimethod design is used to test the robustness of the operationalization. Furthermore, a cross-cultural data set is used to explore country influences using confirmatory factor analysis and structural equation models. Results indicate that the measurement construct is robust and useful in country-comparative studi…
The human side of leadership: Inspirational leadership effects on follower characteristics and happiness at work (HAW)
2020
Abstract Leadership has received significant attention over the past years. Now is the time to refine how leaders impact on followers and their attitudes. This study examines how inspirational leaders influence follower characteristics (FC), and in turn, their happiness at work. In this study, the mediating effect of follower characteristics in the relationship between inspirational leadership and happiness at work was specifically examined. Data was gathered from 389 frontline banking employees working in Italian and Spanish banks. A confirmatory factor analysis revealed a positive partial mediating role of follower characteristics in the relationship between inspirational leadership and h…
Organizational learning: Proposal of an integrative scale and research instrument
2014
Abstract This study describes the development and validation of an instrument to measure organizational learning. Starting out from a comprehensive analysis of the main organizational learning models in the specialized literature, the organizational learning scale in this study consists of 18 items forming five dimensions: the ontological levels of learning, modes of knowledge conversion, learning sub-processes, types of learning, and feedback and feed-forward flows of learning. A survey to large Spanish companies provides data from 167 companies. Confirmatory factor analysis tests the construct measurement model and validates the scale. The results of the study indicate that the scale sati…
Using a brief questionnaire to assess the overall perception of basketball spectators
2014
Purpose – The purpose of this paper is twofold. The first aim is to obtain a valid and reliable instrument for the holistic analysis of sporting events, and the second is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall performance of the sporting event service. Exploratory factor analysis and further confirmatory factor analysis using structural equation models provides the methodology for testing the reliability and validity of the instrument.…
Buying Intention, Acceptability and Frequency of Purchase: Analyzing their Determinants using SEM
2019
Considering the growing relevance of Indian retail sector, this research aims to study the consumer buying behaviour towards national brands (NB). More in detail, this research shall explore the determinants of buying intention, acceptability and frequency of purchase developing a model for consumer buying behaviour toward NB. A structured questionnaire was provided to the respondents across Delhi (National Capital Region). At the first stage, exploratory factor analysis (EFA) has been used to test dimensionality of the data with the aim to produce a set of items reflecting the meaning of the relative construct. Then, structural equation modelling (SEM) has been implemented using AMOS in or…
We need more replication research – A case for test-retest reliability
2017
Following debates in psychology on the importance of replication research, we have also started to see pleas for a more prominent role for replication research in medical education. To enable replication research, it is of paramount importance to carefully study the reliability of the instruments we use. Cronbach’s alpha has been the most widely used estimator of reliability in the field of medical education, notably as some kind of quality label of test or questionnaire scores based on multiple items or of the reliability of assessment across exam stations. However, as this narrative review outlines, Cronbach’s alpha or alternative reliability statistics may complement but not replace psyc…
The QELtLCUS questionnaire : an instrument for evaluating the learning to learn competence in university students
2021
La competencia 'aprender a aprender' es una competencia clave que la Comisión Europea (CE, 2006 y 2018) fijó para los sistemas educativos. Para su incorporación al diseño curricular y a los procesos de enseñanza-aprendizaje es ineludible disponer de instrumentos de evaluación rigurosos. Este trabajo se centra en el diseño y validación de un cuestionario cuantitativo estandarizado para evaluar su adquisición en estudiantes universitarios, dadas las limitaciones de los actualmente disponibles. Para ello se hizo uso de un diseño de validación de pruebas. Se utilizó una muestra de 1237 alumnos universitarios de tres universidades valencianas. Los resultados de consistencia interna y validez de …
Validación de un cuestionario para evaluar el funcionamiento de las bibliotecas escolares
2018
La biblioteca escolar ha adquirido en los últimos años un nuevo protagonismo, convirtiéndose en un espacio de aprendizaje fundamental para la enseñanza de las distintas áreas y materias y el fomento de competencias en el alumnado. El objetivo de este trabajo es validar un cuestionario diseñado ad hoc para evaluar el funcionamiento y las formas de uso e incorporación de la biblioteca escolar a la actividad pedagógica diaria. Para ello se aplicó el cuestionario a una muestra aleatoria de 4.177 alumnas y alumnos de 358 centros de Educación Primaria, Secundaria y Postobligatoria, se calculó su fiabilidad mediante la prueba de Alfa de Cronbach y se realizó un análisis factorial exploratorio. Los…