Search results for "gestion"
showing 10 items of 2604 documents
Utilité d’un modèle d’intention pour évaluer un programme pédagogique d'entraînement à la création d’entreprise dans l’enseignement supérieur
2015
National audience; Cet article présente un processus d'évaluation pour les formations à l'entrepreneuriat, basé sur un modèle d'intention et ses antécédents. Partant d'une mesure d'efficacité d'un programme d'entraînement à la création d'entreprise, « Les Entrepreneuriales », offert aux étudiants de six régions françaises depuis 2004, cette recherche réplique le protocole utilisé par Fayolle et Gailly (2009) et l'élargit en travaillant sur un groupe plus nombreux, en testant d'autres variables et en intégrant un groupe de contrôle. Un des résultats qu'il faut souligner c'est l'impact plus fort que cette formation a sur l'intention des femmes qui pourtant entrent dans le dispositif avec une …
Numérique et entrepreneuriat
2017
Échecs des différentes politiques d'octroi des crédits destinées aux entrepreneurs du secteur moderne des pays en développement: le cas du Sénégal
2020
International audience
Museums, consumers, and on‐site experiences
2010
PurposeOne conclusion is widely shared by professionals in the cultural sector: consumer motivations have changed and in particular their relations with cultural products and services. This paper seeks to analyze different trends applied to museums in order to improve the understanding of this “new” cultural audience.Design/methodology/approachFor this trend marketing analysis, seven consumer orientations have been identified (without claiming they are at all exhaustive) after an extended review over the shape of contemporary consumer habits. Besides, the authors wanted to know the opinion of the cultural managers. Each consumer orientation has been evaluated by taking a sample of French pr…
Manager une organisation artistique et culturelle : au secours !
2019
Table Ronde de la XXVIIIème conférence AIMS; International audience
L'accompagnement entrepreneurial dans l'univers de la culture
2018
Intervention donnée lors de la conférence "L’accompagnement entrepreneurial dans les activités créatives et culturelles" du 01 juin 2018; National audience
L’artiste-entrepreneur à l’ère numérique
2021
International audience
La Customer Satisfaction dei Servizi Bibliotecari Universitari. Uno Studio Empirico su Due Biblioteche Universitarie Italiane con il Modello di Kano.
2012
La presente ricerca analizza i servizi bibliotecari di due Facoltà italiane al fine di individuare i principali driver della customer satisfaction attraverso il modello di Kano. I risultati possono essere utili sia ai ricercatori che ai manager delle università per pianificare a livello strategico e operativo le azioni necessarie al miglioramento dell’offerta di servizi bibliotecari di ateneo.
Customer data collection infrastructure and Customer Experience Management:The SAQ Case Study
2017
Channel integration makes Customer Experience Management more complex and requires from retailers a regeneration of their value proposition. A longitudinal case study reveal a hierarchical sequence of operant resource triad: cultural mindsets, strategic directions for designing value propositions, and a dynamic system of capabilities for continually renewing customer experiences. The implementation of a customer data collection infrastructure, the adoption of an iterative and sequential innovation process, and the mobilization of cross-functional and multidisciplinary project teams, will help develop the firm’s dynamic system of capabilities.
Managing the liberalization of Italy's retail electricity market: A policy proposal☆
2020
Abstract Italy will phase out electricity retail price regulation by July 1st, 2020. Until then, residential customers and small businesses who do not choose their supplier are served under a regulated tariff named “maggior tutela” (greater protection), supplied by the local distributor at a price set by the regulator. We review the literature on electricity retail competition – with particular regard to its expected effects on prices, innovation, and customer engagement – and the conditions under which competition is expected to deliver benefits. We perform a Structure-Conduct-Performance analysis of Italy's retail electricity market for residential customers, finding two issues potentiall…