Search results for "git"
showing 10 items of 7116 documents
Marketing automation supporting sales
2016
The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marketing when new customers are acquired. This has also created a need for automation to facilitate the distribution of targeted content. As a result of successful marketing automation more information of the customers is gathered and at the same time, the work of sales force will be facilitated due to a larger amount of information. Marketing automation is used to support sales in modern companies, and specialized companies are a…
ONLINE RECOMMENDATION SYSTEMS’ USAGE BY COMPANIES IN BALTIC COUNTRIES
2017
Global retailers are using sophisticated online recommendation systems (ORS) which enhance customers' loyalty towards the specific site. Online markets in Baltic countries are growing fast, but Baltic e-commerce sites are not using a wide enough range of eWOM tools. The aim of this paper is – to evaluate how eWOM through ORS is perceived and used by digital marketing specialists and e-commerce players in the Baltics. Research methods used were: literature analysis on ORS’s influence on consumer purchase decisions, and an expert survey and monitoring study. The research results revealed major barriers for advanced ORS usage in the Baltics, as they discovered a gap between experts' opinion an…
Educazione del carattere, letteratura per l’infanzia e stile di vita digitale. Un percorso di formazione iniziale degli insegnanti
2017
L’assunto teorico di partenza è stata l’importanza che i futuri insegnanti di scuola primaria siano in grado di sapersi orientare nel panorama contemporaneo della Letteratura per l’infanzia e acquisiscano le competenze metodologiche per progettare percorsi educativi per la formazione del carattere, centrati sulla lettura. Con la progettazione di pratiche innovative, attraverso l’uso delle tecnologie, ci siamo proposti di far individuare agli studenti i principi e le strategie per lo sviluppo del carattere negli alunni di scuola primaria attraverso la letteratura per l’infanzia, facendo riferimento in particolare al “Character Education Movement”. Il campione è composto da 170 studenti del I…
Hands On: incorporación de data sprints y digital methods en la docencia de marketing digital
2022
Este artículo recopila la experiencia acumulada durante 9 años en el diseño y ejecución de data sprints en el marco del Máster en Comunicación y Marketing Digital de la Universitat Autònoma de Barcelona. Con más de 90 proyectos distintos a sus espaldas, estas jornadas han sido un punto de encuentro para profesionales, académicos y estudiantes, posibilitando el intercambio de conocimiento y la transferencia de técnicas entre métodos de investigación del ámbito académico con la investigación aplicada al marketing digital. Al mismo tiempo, el formato data sprint facilita el conocimiento práctico y la adquisición de competencias comunicativas, organizativas y el proceso de resolución de problem…
Digital experience for the enhancement of cultural heritage. VR and AR models of the Valentin im Viertel farmhouse.
2019
Il saggio affronta lo studio del maso Valentim im Viertel attraverso la realizzazione del modello digitale utilizzato come strumento per la conoscenza dell’architettura della tradizione del Sud Tirolo. La metodologia adottata si basa sull’acquisizione dei dati rielaborati attraverso modelli VR e AR per la valorizzazione del patrimonio. This study deals with development of the farmhouse Valentim im Viertel digital model used as a tool for the knowledge of the South Tyrol traditional architecture. The methodological approach shows the acquisition of data and the use of VR and AR models for the enhancement of the cultural heritage.
Digital natives: Lucky or jellied?
2018
The technology now seems to have involved not only the world of adults, but also and especially that of children, becoming a form of communication and rapid interaction and widespread dissemination. Some parents start to worry about a possible technolog- ical dependency, given the hours spent by the youngest, called digital children, in front of computer, smartphones and tablets. A decade ago, the sociologist Mark Prensky spoke of digital natives, that is the first generation of children grew up with consoles, videogames and computers while today we are witnessing an evolution of this concept in the third generation of digital, appeared approximately with the arrival of iPad and tablet and …
Efficiency of a digital particle image velocimetry (DPIV) method for monitoring the surface velocity of hyper-concentrated flows
2018
Digital particle image velocimetry records high resolution images and allows the identification of the position of points in different time instants. This paper explores the efficiency of the digital image-technique for remote monitoring of surface velocity and discharge measurement in hyper-concentrated flow by the way of laboratory experiment. One of the challenges in the application of the image-technique is the evaluation of the error in estimating surface velocity. The error quantification is complex because it depends on many factors characterizing either the experimental conditions or/and the processing algorithm. In the present work, attention is devoted to the estimation error due …
Digital diagnosis records in orthodontics. An overview.
2006
Actualmente la tecnología digital es una realidad que cada vez se impone más en todos los ámbitos clínicos y, por tanto, existe una incorporación también de los ortodoncistas a la digitalización de los registros ortodóncicos diagnósticos. En este trabajo queremos hacer una valoración sobre las ventajas y desventajas, del uso de la radiografía digital, la fotografía digital así como de la última incorporación, los modelos de estudio digitalizados. Basados en encuestas previas, mostraremos la situación actual en nuestro país en cuanto al número de profesionales que utilizan estos registros digitales de manera sistemática. Digital technology is becoming day by day a more important procedure in…
Digital Techniques for High-Rate High-Resolution Radiation Measurements
2014
Digital pulse processing (DPP) techniques are increasingly used in the development of modern spectroscopic systems. DPP systems, based on direct digitizing and processing of detector signals (preamplifier output signals), ensure higher flexibility, stability, lower dead time, higher throughput and better energy resolution than traditional pulse processing systems. In this work, we present our progress in the development of DPP systems for high-rate high-resolution radiation measurements. An innovative digital system, able to perform multi-parameter analysis (input counting rate, pulse height, pulse shape, event arrival time, etc.) even at high photon counting rates is presented. Experimenta…
La rappresentazione digitale per l’accessibilità al patrimonio culturale
2021
Da diversi anni, la rappresentazione digitale ha assunto un ruolo fondamentale nel campo della valorizzazione del patrimonio culturale, introducendo nuove modalità operative. Allo stesso tempo e con frequenza sempre maggiore siti monumentali, musei e istituzioni culturali si avvalgono di applicazioni e installazioni che, grazie all’impiego di tecnologie di uso comune, adoperano il linguaggio multimediale per consentire l’accessibilità virtuale ai Beni Culturali. Questo contributo racconta brevemente alcuni esempi di approcci e applicazioni pensati per assicurare accessibilità tattile, sonora o virtuale a un’utenza ampia e variegata. Sono qui analizzati approcci differenti che favoriscono il…