Search results for "grafica"

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

2017

[EN] The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants were exposed to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-based metrics, ad recall, ad liking, the ACE metrix score and the number of views on YouTube during a year were investigated. Our findings suggest a significant correlation between neuroscience metrics and self-reported of ad effectiveness and the direct number of views on the YouTube channel. In add…

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

2019

[EN] Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those experienced in physical stores. However, most of the studies published to date lack a certain measure of methodological rigor in their characterization of XR technologies and in the assessment techniques used to characterize the consumer experience, which limits the generalization of the results. We argue that it is necessary to define a rigorous methodological framework for the use of XRs in ma…

The background music-content congruence of TV advertisements: A neurophysiological study

2021

Abstract Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement content. We analyze the electroencephalography signals and eye-tracking behaviors of a group of 90 women watching six TV advertisements. The study's findings suggested that incongruent music generates higher levels of attention and advertisement recall. On the other hand, frontal asymmetry measured through electroencephalography was shown to be higher with congruent music. Similarly, cognitive wor…

The Effect of Corrective Feedback on Performance in Basic Cognitive Tasks: An Analysis of RT Components

2016

[EN] The current work examines the effect of trial-by-trial feedback about correct and error responding on performance in two basic cognitive tasks: a classic Stroop task (n = 40) and a color-word matching task (n = 30). Standard measures of both RT and accuracy were examined in addition to measures obtained from fitting the ex-Gaussian distributional model to the correct RTs. For both tasks, RTs were faster in blocks of trials with feedback than in blocks without feedback, but this difference was not significant. On the other hand, with respect to the distributional analyses, providing feedback served to significantly reduce the size of the tails of the RT distributions. Such results sugge…

Dialoghi fra storia e disegno: il progetto di Enrico Del Debbio per la Casa del Balilla di Enna

2022

Attraverso il rapporto dialogico tra due diverse discipline afferenti al campo dell’architettura, come la storia e il disegno, in questo saggio si tenterà di indagare un’opera sconosciuta di Enrico Del Debbio, realizzata difformemente rispetto all’ipotesi progettuale: la Casa del Balilla per la città di Enna. Il progetto originario dell’architetto carrarese sarà ricostruito digitalmente a partire dall’esaustiva documentazione grafico-progettuale ritrovata presso il MAXXI di Roma. Un processo esegetico durante il quale si porterà alla luce un frammento finora inedito, quantunque infinitesimale della storia dell’architettura italiana, mediante l’applicazione combinata degli strumenti della Sc…

Nature and origin of fault-controlled fluid seepage across the Maltese Islands

2018

The Maltese Islands are intersected by two major fault systems associated with two diverse rifting episodes affect the islands. The first and most widespread system is Early Miocene to mid-Pliocene in age, and consists of faults that are orientated ENE-WSW. The most distinct of these faults is the Great Fault (known also as the Victoria Lines Fault). The younger system of faults (Late Miocene-Early Pliocene) is still active and consists of faults striking NW to SE that often cross-cut the first generation of faults. The most extensive of these faults is the Maghlaq Fault, located along the southern coastline of the Maltese Islands.

Le iscrizioni greche

2009

Long-term organic farming on a citrus plantation results in soil organic carbon recovery

2019

[ES] Se ha demostrado que el manejo del suelo bajo agricultura ecológica puede aumentar el contenido de carbono orgánico en el suelo moderando el incremento de los gases de efecto invernadero, pero hasta la fecha las evaluaciones cuantitativas basadas en mediciones a largo plazo han sido escasas, especialmente bajo condiciones mediterráneas. En esta investigación se examinaron los cambios en el contenido de carbono orgánico como respuesta a la agricultura ecológica con cobertura vegetal en una plantación de cítricos en el área mediterránea, utilizando una base de datos de 21 años. El incremento de contenido de carbono orgánico en el suelo fue más evidente tras cinco años desde el cambio del…

The architecture and Neogene to Recent evolution of the W Calabrian continental margin: an upper plate perspective to the Ionian subduction system (C…

2010

The western Calabria continental margin forms the transition between the Pliocene to Recent Marsili spreading center and continental Calabria, all parts of the upper plate of the Ionian subduction zone. Integrating high-resolution and crustal seismic images constrained by gravity modeling, we provide a detailed reconstruction of the architecture of the margin and develop a new scheme for its Miocene to present evolution. This time span encompasses the continent-continent collision between Africa and Eurasia, subsequent orogenic collapse and rifting apart between the two continental masses, and the Pliocene to Recent emplacement of oceanic crust in the Vavilov and Marsili basins. The crust o…

Facies stacking and extinctions across the Triassic–Jurassic boundary in a peritidal succession from western Sicily

2017

An uppermost Triassic–lowermost Jurassic carbonate platform succession, which is 430 m thick, in northwestern Sicily is described with the aim to provide new data on the sedimentological and biological variations across the Triassic–Jurassic boundary in peritidal environments. The studied succession belonged to the rimmed carbonate shelf that developed during the upper Triassic along the margins of the Ionian Tethys. The peritidal sediments consist of metre-scale shallowing-upward cycles formed by subtidal, intertidal and supratidal facies. Three main informal units are differentiated along the section on the basis of the variations recorded by the subtidal facies. The lower and middle unit…