Search results for "hashtag"
showing 8 items of 8 documents
LGBTQI+ icons between resistance and normalization: looking for mediatization of emotions in hashtags
2020
The mediatization of emotions emerges as an affordance of social media, the study of which involves paying attention to digital practices and to the construction and expression of public affection. This happens both for the great events and for the daily demonstrations of support or its denial. In this article we work on the phenomenon of the mediatization of emotions linked to two LGBTQI+ icons and expressed in hashtags on Twitter. Placing it in a specific context – the one of well-known television characters who have declared their homosexual orientation or transgender identity. The objective is to understand if the cloud of feelings they have created on Twitter is to be attributed to a t…
Icone gay: tra processi di normalizzazione e di resistenza. Ricostruire la semantica degli hashtag
2018
The mediatization of emotions emerges as an affordance of social media, the study of which involves paying attention to digital practices and the formation of the sense of public affection, of connected audiences expressing their participation through expressions of sentiment. This happens both for the great events and for the daily demonstrations of support or of its negation. Here we choose to analyze the tweets in which the fans express their opinions on the participation in the reality shows of their “icons”: Vladimir Luxuria and Cristiano Malgioglio. To reconstruct the hashtag semantics we use: the NodeXL software for network analysis and Iramuteq for the extraction of lexical worlds.
Uso y funciones de los «hashtags» evidenciales en Twitter
2021
This paper examines evidential hashtags on Twitter. The analyzed hashtags contain constructions of the verb decir (‘to say’) that are preceded by the hash symbol (e.g., #dicen, #sedice, #esodicen, #dicenporahí), which have not been analyzed from the perspective of evidentiality. An exploratory and qualitative study was performed using a sample of 94 tweets that were published over six months. The analysis addresses structural and semantic-pragmatic parameters. According to the results of the analysis, evidential hashtags can transmit reportative, quotative and folklore evidentiality. Furthermore, the evidential meaning of the hashtags is accompanied by pragmatic functions such as attenuatio…
Hashtagin kaappaaminen Twitterissä : huumoria, kritiikkiä ja huutelua
2016
Sosiaalinen media tuo organisaatiot ja yleisöt yhteiselle areenalle, jossa organisaatioiden on keksittävä uusia tapoja saadakseen yleisöjen huomion sekä pitääkseen viestinsä pinnalla ja jossa yleisöillä on mahdollisuus kyseenalaistaa organisaatioita. Tämän tutkimuksen tavoitteena oli selvittää tilannetta, jossa yleisö kaappaa organisaation Twitter- kampanjan hashtagin ja kääntää kampanjan organisaatiota vastaan. Tutkimuksessa selvitetään, millainen prosessi hashtagin kaappaaminen on ja millaisia kaappauksia hashtagilla on tutkimalla kahvilaketju Starbucksin maaliskuussa 2015 lanseeraaman racetogether-kampanjan hashtagia. Tutkimusaineistoksi kerättiin tuhat #racetogether-hashtagilla merkitty…
L'invectivité entre catégorie pragmatique et discours. Réflexions épistémologiques à partir d'un corpus de discours de haine sur Twitter
2022
[Contexte] Cette proposition s’inscrit, dans la recherche de tradition allemande, à l’intersection entre les travaux en linguistique de discours (au sens donc de Diskurslinguistik, Spitzmüller/Warnke, 2011 ; Felder/Gardt 2015), en pragmatique (des nouveaux médias, Herring / Stein / Virtanen 2013 ; Gautier / Michel sous presse) et de la linguistique juridique (au sens de Rechtslinguistik, Felder / Vögel 2017). Plus particulièrement, elle prend pour objet les discours de haine (Hassrede, Scharloth 2017 ; Meibauer 2013) qu’elle visera à éclairer par rapport aux acquis des recherches sur l’invectivité (Invektivität) dont elle cherchera à interroger le positionnement épistémologique dans le cham…
#selberdenken.
2023
Soziale Medien stellen wichtige Bühnen für zeitgenössische Konflikte um Wissen und Wahrheit dar. Der Artikel widmet sich vor diesem Hintergrund dem Gebrauch des Hashtags #selberdenken auf Twitter. Mittels einer quantitativen Datenanalyse wird zunächst die Konjunktur der Verwendung des Hashtags nachgezeichnet. Eine anschließende hermeneutische Sequenzanalyse zeigt, wie in seinem Gebrauch ein Anspruch auf epistemische Autonomie zum Ausdruck gebracht wird: Allein die eigenen Erfahrungen, Interpretationen und Quellen gelten als vertrauenswürdig. Dies korrespondiert mit einem grundlegenden Misstrauen in die von den Massenmedien konstruierten Realitäten und einer Trivialisierung von Erkenntnispro…
Communicative Functions of Hashtags
2018
Abstract Despite the initial function of hashtags as tools for sorting and aggregating information according to topics, the social media currently witness a diversity of uses diverging from the initial purpose. The aim of this article is to investigate the communicative functions of hashtags through a combined approach of literature review, field study and case study. Different uses of hashtags were subjected to semantic analysis in order to disclose generalizable trends. As a result, ten communicative functions were identified: topic-marking, aggregation, socializing, excuse, irony, providing metadata, expressing attitudes, initiating movements, propaganda and brand marketing. These findin…