6533b831fe1ef96bd1299b37

RESEARCH PRODUCT

LGBTQI+ icons between resistance and normalization: looking for mediatization of emotions in hashtags

Cirus RinaldiGevisa La Rocca

subject

CommunicationSettore SPS/08 - Sociologia Dei Processi Culturali E ComunicativiSociology and Political Sciencebusiness.industrymedia_common.quotation_subjecthashtag05 social sciencesmultimodal content analysis0506 political scienceProcess of heterosexualizationheteronormativitymediatization of emotion050903 gender studiesAffection050602 political science & public administrationNormalization (sociology)Social mediaSociology0509 other social sciencesbusinessAffordanceHeteronormativitymedia_common

description

The mediatization of emotions emerges as an affordance of social media, the study of which involves paying attention to digital practices and to the construction and expression of public affection. This happens both for the great events and for the daily demonstrations of support or its denial. In this article we work on the phenomenon of the mediatization of emotions linked to two LGBTQI+ icons and expressed in hashtags on Twitter. Placing it in a specific context – the one of well-known television characters who have declared their homosexual orientation or transgender identity. The objective is to understand if the cloud of feelings they have created on Twitter is to be attributed to a true globally mediatized emotional exchange, or just an expression of emotions on the social media, and discover which emotional dynamics, linked to the LGBTQI+ world, they express.

https://doi.org/10.1080/03906701.2020.1724367