Search results for "hinnoittelu"
showing 10 items of 37 documents
Pricing of electricity futures based on locational price differences : The case of Finland
2018
We find that the pricing of Finnish electricity market futures has been inefficient during the latest 10 years, when the trading volumes of Electricity Price Area Differentials (EPADs) have more than doubled. Even though the calculated futures premium on EPADs is related to some risk measures and the variables capturing the demand and supply conditions in the spot electricity markets, there has been a significant positive excess futures premium in the Finnish market, and financial market participants should have been able to utilize this also in economic terms. This finding is new and relevant for the participants of the Nordic electricity markets also in the future, because both the specul…
The pricing capability lifecycle of digital innovations
2021
The pricing capability provides a basis for firms’ competitive advantage. However, to date, the literature has not investigated how this capability forms, develops, and matures. In this study, we define the pricing capability as a dynamic capability consisting of three operational building blocks (tools and data, human and relational resources, and processes, routines, and mechanisms) as well as two dynamic capability building blocks (alertness and responsiveness, and value-based strategic thinking). Furthermore, we propose the pricing capability lifecycle of digital innovations that incorporates insights of the dynamic capabilities view (DCV). Based on a longitudinal multi-case study of fi…
Pricing of Digital Innovations as an Entrepreneurial Process
2019
How do entrepreneurs set a price for digital innovations they develop and market? This is an important question in current information society where digitalization is making established pricing models outdated. In this study, we focus on this issue by examining what kinds of activities and resources entrepreneurs possess when pricing digital innovations. Based on five case studies, including 37 interviews with key decision makers involved in the pricing process, we found that pricing of digital innovations can be conceptualized as an entrepreneurial process in which the pricing capabilities are developed based on the resources at hand. In this view, the pricing model is adjusted through neg…
Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity
2020
PurposeToday, global warming is one of the most acute challenges in the world, prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus, one of the industrial initiatives to tackle this challenge by allowing at least some proportionate reduction in global-gas-emissions. Such initiatives like HVs have also affected the consumers’ green-purchase-intention (GPI). Hence, underpinned into the theory of planned behaviour (TPB), this study aims to analyze consumers’ response in terms of GPI for HVs, in addition to exploring the moderating-effect of price-sensitivity between independent-variables (attitude, subjective norms and perceived behavioural control) and con…
Freemium-hinnoittelustrategia: mahdollisuudet ja haasteet pilvisovellusten tarjoajan näkökulmasta
2011
Turunen, Tanja Freemium-hinnoittelustrategia: mahdollisuudet ja haasteet pilvisovellusten tar-joajan näkökulmasta Jyväskylä: Jyväskylän yliopisto, 2011, 28 s. Tietojärjestelmätiede, kandidaatintutkielma Ohjaaja: Ojala, Arto Pilvisovellusten (SaaS) läpimurto on johtanut ohjelmistoalan perinteisten hin-noittelustrategioiden väistymiseen ja pilvisovellusten tarjoajien tarpeeseen muuttaa vakiintuneita liiketoimintamallejaan. Tämä kirjallisuuskatsauksena toteutettu tutkielma esittelee freemium-hinnoittelustrategian pääpiirteet sekä käsittelee kyseistä hinnoittelustrategian luomia mahdollisuuksia ja haasteita pilvisovelluspalvelun tarjoajan näkökulmasta. Tutkimustuloksina todetaan, että freemium-…
Tuoteversiointi osana SaaS -palvelun hinnoittelustrategiaa
2016
Tuoteversiointi on tehokas keino yritysten työkalupakissa niiden kilpaillessa asiakkaista ja markkinaosuuksista. Versioinnilla asiakkaat voidaan jakaa joko maksukyvyn tai eriävien tarpeiden mukaan valitsemaan itselleen sopivin tuote. Perinteisiin ohjelmistotuotteisiin nähden SaaS, eli verkon yli palveluna tarjottava ohjelmisto, mahdollistaa uudenkaltaiset hinnoittelun ja myynnin mallit ja sen on luvattu tarjoavan skaalaetuja ja helpompaa käyttöönottoa. Multitenantissa SaaS –arkkitehtuurissa yksi sovellusinstanssi palvelee monia asiakkaita siten että asiakkaan käyttökokemus vastaa oman sovelluksen käyttöä ja asiakkaan datat on eriytetty muiden asiakkaiden datasta. Multitenantin arkkitehtuuri…
Pricing of digital services as an effectual co-creative process
2022
Entrepreneurs have to price their innovations under the unpredictability of customers’ reactions. While predictive pricing methods are prevalent in business-to-business pricing literature, we argue for the critical importance of control-oriented pricing strategies for digital services. By applying effectuation theory, our study investigates how entrepreneurs co-create their pricing strategies for their digital services as a co-evolutionary, iterative process with their customers. We found that pricing is the co-evolutionary process where entrepreneurs learn from their interactions with customers and use this knowledge to develop and improve their pricing practices further. The findings cont…
Kustannuslaskenta ja avoin hinnoittelu lisäarvoa tuottavana palveluna molemmin puolin monopolistisessa partnerisuhteessa
2017
Tässä tutkimuksessa toteutetaan, mitataan, tarkastellaan ja arvioidaan toimintolaskentaa ja kustannuksiin perustuvaa kokonaan nimikekohtaisesti avointa hinnoittelupolitiikkaa lisäarvoa tuovana palveluna pitkäaikaisissa liiketoimintasuhteissa. Tutkimuksen pohjaksi rakennetaan laaja-alaisesti sovellettavaa teoriaa niin toimintolaskennasta, liikeaika-analyyseistä, verkostoteoriasta kuin peliteoriastakin. Case-tutkimuksen käytännön osuudessa analysoidaan, mitä haasteita on toimintolaskennan toteutuksessa ja sen pohjalle perustuvan hinnoittelumallin luonnissa ja sopimisessa, millaisia pitkän ja lyhyen aikavälin haasteita ja intressiristiriitoja malleihin helposti sisältyy sekä esitetään, miten j…
Attitudes and beliefs towards alcohol minimum pricing in Western Australia
2018
Modelling data have provided good evidence to support the efficacy of a minimum pricing policy for alcoholic beverages as a means to reduce alcohol consumption and risky and harmful drinking. The aim of the present study was to investigate attitudes and beliefs towards a minimum price policy for alcohol among members of the general public in Western Australia (WA). The study also explored what factors might promote acceptance of the policy. Eleven focus groups, comprising participants from a broad range of backgrounds in WA, were conducted. Using a facilitator-administered semi-structured interview schedule participants discussed their beliefs about the policy and how its acceptability migh…
UML Artefacts for a Blockchain-enabled Platform for Fairtrade
2021
Fairtrade-certified products have successfully entered the mainstream distribution channels mostly in developed countries, and these products are now sold in famous supermarket chains. Nonetheless, the packaging and labeling of products as “Fairtrade” commands premium pricing in the marketplace. How much of this, however, is valid and justified? Despite the reputable certification mechanisms for quality assurance, mass media reports suggest that much of the “surplus value” goes to the accreditation agencies themselves instead of the producers. This article proposes an agenda to set this right with a blockchain platform that provides “trust-free” assurances of verifiable labeling. Using an A…